Carlo Gussalli Beretta

Four Rings. Three Stripes. Today, we unveil a strategic alliance that goes far beyond clothing: adidas becomes the official Team Partner of the future Audi F1 Team, bringing innovative product to technical team and fanwear across apparel, footwear and accessories, and united by a shared ambition to shape the future of motorsport culture. Together, we’re co-developing high-performance gear tailored to every role in the team – from drivers, engineers and mechanics to the wider team. Our partnership will see the global launch of the first adidas x Audi F1 collection early 2026 ahead of the team’s first race and debut in Formula 1. Dive deeper into the partnership: https://lnkd.in/eU9Y949V #Audi #Formula1 #VorsprungDurchTechnik

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Andrea Algeri, Brembo Car Racing Market Manager, explains to The Race – one of the leading motorsport publications – why braking systems have become one of the two main areas of focus for technical research in Formula 1. https://lnkd.in/dN-qBMnB

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Populous has a proud history in Motorsport, including the design of the iconic grandstand and paddock at Silverstone and the Dubai Autodrome. Now we have been engaged to undertake the technical and conceptual development of the new Guaratiba Park Motorsports Circuit in Rio. The new circuit – designed to reposition the city on the international motorsport map and establish an entertainment hub in Rio’s West Zone – will be capable of hosting all existing motorsport competitions. Its innovative and challenging layout is expected to attract both drivers and motorsport enthusiasts. The scheme is divided into five themed areas, each inspired by Rio de Janeiro’s landscapes: the boardwalk, the mangrove, the Atlantic Forest, the city center and the city’s iconic avenues. It will feature 11 possible track layouts, enabling the venue to host a wide range of motorsport competitions. Simulations with Formula 1 cars estimate an average speed of approximately 241 km/h and lap times of around 1:09.5. The full track length measures 4.71 km. The development is being led by a consortium of companies, spearheaded by Genial Investimentos, with initial project management by Rock World. Alongside Populous, the consortium also includes WSP and Driven International Ltd, the world’s leading motorsport circuit design specialist. https://lnkd.in/gWgqCUuQ

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Fiat Professional sparks a micromobility revolution with TRIS, the brand’s first-ever three-wheeled electric vehicle. Born from Italian design and built for last-mile B2B delivery in the Middle East & Africa, TRIS is fully electric, compact, and ultra-functional. With a 90 km range and smart charging via a standard plug, it’s sustainable mobility made simple. Versatile, affordable, and future-ready. TRIS is Fiat’s bold move toward cleaner, smarter cities. #WeAreStellantis #EV

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