Chiara Burberi

🌐 In today’s hyperconnected world, inertia is a greater risk than disruption.   📗 In “Market Strategies in a Hyper-Connected World” (EgeaEditore, 2025), Alessandro Arbore argues that strategy must become a living process—constantly evolving, rarely fixed. The core lesson? Success lies in dynamic adaptation, not static plans.   What does this mean in practice?   👉​ Leaders must decide when to initiate change, when to join existing movements, and when to co-evolve, aligning boldness with defensibility. (Egea Online)   👉​ Marketing must reclaim its place as a strategic engine, not a downstream function. It’s no longer enough to execute plans—you must lead experiments, interpret signals, and shift course when data and intuition demand.   👉​ AI is a powerful ally—but one that must be steered. In marketing, generative AI should augment human insight, not replace it; success depends on preserving judgment, reputation, and tacit knowledge.   Arbore calls for new mindsets in leadership, marketing, and innovation. The environments we compete in are no longer linear or predictable.   📌 Only organizations that embed learning, agility, and “abductive” thinking (a way of reasoning that starts from incomplete or ambiguous information and generates the most plausible hypothesis to explain it) into their core will thrive.   👉 For those who lead, market, or design strategy in any capacity, this book can be a strategic guide to staying relevant when change is the only constant.   Discover more on SDA Bocconi insight: https://lnkd.in/dS53QqG3

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👓 What the eyewear industry teaches us about successful #growth and bold and impeccable #corporate #strategy #ideation and #execution? Based on my recent SDA Bocconi #Insight contribution, here are five key lessons: 1️⃣ Vertical integration is a launchpad for innovation, not just control. 2️⃣ Proprietary brands strengthen portfolios beyond licensing logic. 3️⃣ Global listening matters, growth requires local insight, not just distribution. 4️⃣ Italy (and Veneto) is more than a supply chain: it’s an R&D lab in motion. 5️⃣ Eyewear is an important gateway to Made in Italy, cultural and emotional. Eyewear proves that heritage sectors can be reimagined, with the right balance of craft, scale, and vision. ➡️ Full article here (Italian version available): https://lnkd.in/d6M-WsRN #Eyewear #LuxuryStrategy #MadeInItaly #B2B #Innovation #SDAInsight #GrowthStrategy #Symbolicindustries

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#Duediligence Alert: The Italian Competition Authority (AGCM) has fined #GiorgioArmani SpA and GA Operations SpA €3.5 million for misleading ethical and social responsibility statements that didn't reflect the actual working conditions at suppliers and subcontractors to whom production had been outsourced. This follows the #Dior case a few months ago. The AGCM cited declarations in the Armani Code of Ethics, the Armani Values website (www.armanivalues.com) and the Armani website (www.Armani.com). Giorgio Armani SpA responded with surprise and plans to challenge the decision in the Regional Administrative Court (TAR), stating that they have always operated in fairness and transparency. This is the latest in the growing list of cases brought by competition authorities in France and Italy against companies whose #humanrights and #environmental claims are vague, unsubstantiated or false. It's important to note that the crux of the matter in each case was the failure to conduct due diligence, including the tracing and verification of production sites and standards. EU due diligence laws may be in flux, but prosecutors and competition authorities are reminding us that the risks to consumers, investors, companies and stakeholders are real. What should companies do now? Doubling down on announced audits of known suppliers will achieve nothing. This is not about the knowns, it's about the unknowns, the risks of subcontracting, of price-driven corner-cutting. Companies need to ask themselves how they may be causing or contributing to supplier attempts to evade labour laws, collective agreements, taxes and social security contributions. In short, companies need better risk identification, then they can target their audits. Michael Posner Dorothee Baumann-Pauly Justine Nolan Markus Löning Christine Kim Equiception Business and Human Rights Simone Cipriani Matteo Ward Ken Pucker

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🌞 Natixis Corporate & Investment Banking is pleased to announce it has acted as Financial Advisor for GreenIT, supporting the Italian joint venture co-owned by Plenitude and CDP Equity in securing a non-recourse Project Finance loan agreement totaling approximately €370 million.   🌱 The financing, compliant with the Green Loan Principles, is designed to support GreenIT's investments in the development of greenfield onshore renewable energy projects in Italy.   ⚡The operational phase of these projects is set to commence by 2028, in accordance with GreenIT’s industrial plan which aims for 1 GW of installed capacity by 2030.   🤝Natixis CIB’s expertise in structuring complex financial transactions has been instrumental in facilitating this significant financing.  

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✨ Do you want to know “Why Europe needs its university more than ever”? President Patrizia Isabelle Nanz explains in the Italian newspaper Il Foglio Quotidiano. 🗞️ Despite the many crises plaguing them — stripped of funds, bent to political will, replaced by vocational shortcuts, and challenged from within by the unchecked rise of AI — universities remain one of the last places for deep reflection and evidence-based dialogue. 💬 “In their purest form, universities are worlds apart from governments, businesses, or think tanks: they do not exist to deliver short-term answers, easily measurable results, nor do they bend to performance indicators or sales targets. At universities, innovative ideas circulate like currency; the young are forged in science and tempered by the classics. On campus, the act of studying, theorising, and researching is often a goal in itself — sometimes far removed from immediate application, yet essential to the long-term progress of societies.” President Nanz argues that the social sciences and humanities must not only survive but tap into their potential to provide orientation for societies and institutions at large. They are essential to make sense of transformations — and to drive collective action. 💬 “Europe does not only need armies, markets, and treaties. It needs places that connect across disciplines, sectors and generations; places where the future can be imagined — and shaped.” She also points to how Europe can seize opportunities. Digital technology is today’s “coal and steel,” she notes. Or, in the words of Jean Monnet, the intellectual father of the Union: “the one precise point which leads to everything else”. 💬 “That point today is digital infrastructure. Not just a technology, but a driver of social transformation. Political and democratic control over it — what we call digital sovereignty — is the precondition for competitiveness, resilience, social cohesion, and democratic governance.” 📰 Find the full piece in Il Foglio Europeo at newsstands, or online here in English and Italian: 🇮🇹 https://loom.ly/Ds4cz5Q 🇬🇧 https://loom.ly/KKcp0_o

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