Daniela Robba

Thrilled to see my perspective on emerging customer behavior making headlines on Italy's #1 business newspaper (Il Sole 24 Ore) Giampaolo Colletti and Fabio Grattagliano perfectly synthesized what I've been observing: the lines between gaming, commerce, and brand engagement are dissolving before our eyes. The article highlights three game-changing trends that every marketer should understand: ☝️ Virtual worlds as marketing frontiers: Platforms like Fortnite, Roblox, and Minecraft aren't just games anymore, but act like immersive marketing ecosystems where brands can create authentic experiences that resonate with Gen Alpha and Gen Z. ✌️ The rise of new forms of "advergame": We're witnessing the emergence of advertising that doesn't interrupt the experience but enhances it. Brands are becoming part of the gameplay itself (aka creating value rather than disrupting it). 🫶 Community-driven commerce: These platforms are proving that the future of retail isn't selling products, it's building COMMUNITIES WHERE COMMERCE HAPPENS NATURALLY. What fascinates me most is how these gaming environments are teaching us new rules for customer engagement: 1. authenticity over promotion, 2. experience over transaction, 3. community over audience. The implications for traditional retail and marketing are profound and they apply beyond Fortnite, Roblox and Minecraft. 😉 -gs

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🌐 In today’s hyperconnected world, inertia is a greater risk than disruption.   📗 In “Market Strategies in a Hyper-Connected World” (EgeaEditore, 2025), Alessandro Arbore argues that strategy must become a living process—constantly evolving, rarely fixed. The core lesson? Success lies in dynamic adaptation, not static plans.   What does this mean in practice?   👉​ Leaders must decide when to initiate change, when to join existing movements, and when to co-evolve, aligning boldness with defensibility. (Egea Online)   👉​ Marketing must reclaim its place as a strategic engine, not a downstream function. It’s no longer enough to execute plans—you must lead experiments, interpret signals, and shift course when data and intuition demand.   👉​ AI is a powerful ally—but one that must be steered. In marketing, generative AI should augment human insight, not replace it; success depends on preserving judgment, reputation, and tacit knowledge.   Arbore calls for new mindsets in leadership, marketing, and innovation. The environments we compete in are no longer linear or predictable.   📌 Only organizations that embed learning, agility, and “abductive” thinking (a way of reasoning that starts from incomplete or ambiguous information and generates the most plausible hypothesis to explain it) into their core will thrive.   👉 For those who lead, market, or design strategy in any capacity, this book can be a strategic guide to staying relevant when change is the only constant.   Discover more on SDA Bocconi insight: https://lnkd.in/dS53QqG3

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Molto interessante su come opera OpenAI - pieno di perle. Sto ragionando per capire cosa è utile per organizzazioni più piccole/crescita meno esplosiva. (link in commento) Perle: Teams at OpenAI are much more fluid than they might be elsewhere. When launching Codex, we needed some help from a few experienced ChatGPT engineers to hit our launch date. We met with some of the ChatGPT EMs to make the request. The next day we had two badass folks ready to dive in and help. There was no "waiting for quarterly planning" or "re-shuffling headcount". It moved really quickly. There's a strong bias to action (you can just do things). It wasn't unusual for similar teams but unrelated teams to converge on various ideas. I started out working on a parallel (but internal) effort similar to ChatGPT Connectors. There must've been ~3-4 different Codex prototypes floating around before we decided to push for a launch. These efforts are usually taken by a small handful of individuals without asking permission. Teams tend to quickly form around them as they show promise Vale la pena leggerlo tutto

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👓 What the eyewear industry teaches us about successful #growth and bold and impeccable #corporate #strategy #ideation and #execution? Based on my recent SDA Bocconi #Insight contribution, here are five key lessons: 1️⃣ Vertical integration is a launchpad for innovation, not just control. 2️⃣ Proprietary brands strengthen portfolios beyond licensing logic. 3️⃣ Global listening matters, growth requires local insight, not just distribution. 4️⃣ Italy (and Veneto) is more than a supply chain: it’s an R&D lab in motion. 5️⃣ Eyewear is an important gateway to Made in Italy, cultural and emotional. Eyewear proves that heritage sectors can be reimagined, with the right balance of craft, scale, and vision. ➡️ Full article here (Italian version available): https://lnkd.in/d6M-WsRN #Eyewear #LuxuryStrategy #MadeInItaly #B2B #Innovation #SDAInsight #GrowthStrategy #Symbolicindustries

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Excited for the new batch of the I-Tech Innovation Program! This program, promoted by Fondazione Golinelli and CRIF and managed by G-Factor, incubator-accelerator of Fondazione Golinelli, supports early-stage teams working on real-world problems with high-growth potential It’s not just about acceleration it’s about helping startups build the right partnerships, get funding-ready, and scale internationally The program will support 12 startups across 6 key verticals: •EdTech in Life Science •AI & Data in Finance & Green Economy •AgriTech & FoodTech •Industry 4.0 •Social Impact •TravelTech & Smart Mobility Applications are open to •innovative startups •spin-offs •newcos •entrepreneurial teams with just an idea Activities will take place between January and May 2026 with sessions both online and in Bologna What I appreciate most is how this program connects research, industry, and venture with the goal of building scalable, investable solutions, not just prototypes Applications are open until October 15 and there is an info webinars coming up on October 8th at 17:00 If you’re building something in one of these areas or supporting a team that is take a look, this might be the right platform Link in first comment

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Italian startup Wayla Italia will launch a €1 million crowdfunding campaign to scale vanpooling across Italy. Currently active in Milan, Monza and Brianza, Wayla’s platform allows passengers to share trips during evening and nighttime hours. “In Milan, as in Rome and all the major cities of our country, there is a profound gap in the market: the lack of safe, accessible, and widely available alternatives to private transport when the sun goes down…We asked ourselves: why shouldn't there be an efficient system for those who move around after sunset in a modern city?” Wayla CEO and Co-Founder Carlo Bettini told Zag Daily. Read more: https://lnkd.in/emQEGF5u 

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Breaking! #Shein fined again. The Italian Competition and Market Authority (AGCM) has fined #Shein's web sales company Infinite Styles Services €1 million for the use of misleading green claims. The AGCM called out environmental claims in the #SHEINTHEKNOW, "evoluSHEIN" and "Social Responsibility" sections of websites as vague, generic, overly emphatic and misleading. Specifically: ♻️ environmental assertions relating to circularity in the #SHEINTHEKNOW section were false or confusing 🌿 claims about "green" fibers used to describe garments in the "evoluSHEIN by Design" line did not clearly indicate the life cycle environmental benefits of the products nor their marginal percentage in total Shein branded products 🛢️ claims in the section on Social Responsibility to reduce greenhouse gas emissions 25% by 2030 and to zero by 2050 were general, vague and at odds with increased emissions in 2023 and 2024. The AGCM said that consumers could be mislead into believing that the "evoluSHEIN by Design" collection is made with "eco-sustainable" materials that are fully recyclable. Once again, the AGCM emphasised the enhanced due diligence obligations incumbent upon #Shein as a producer of highly polluting disposable clothing. Competition authorities in France and Italy have taken action against #Shein and #Temu multiple times in the last year, and the EU is also investigating their business practices and claims, but the most important aspect of this is the message it sends to other companies. False and misleading claims about social and environmental attributes will no longer be tolerated, regardless of the omnibus confusion. NGOs and consumer organisations are also likely to take legal action if regulation stalls. What should companies do? ✅ base all sustainability claims on scientific or factual evidence ✅ conduct due diligence to identify risks and impacts that could undermine or contradict those claims ✅ trace their value chains and collect actual performance data on key social and environmental risks (e.g. scope 3 GHG emissions) ✅ don't rely on audits and certifications to prevent liability Michael Posner Dorothee Baumann-Pauly Markus Löning Justine Nolan Simone Cipriani Matteo Ward Sarah Kent Equiception Business and Human Rights Christine Kim

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What does Amazon Founder & Executive Chair, Jeff Bezos, predict that AI’s biggest impact will be? He tells Italian Tech Week the scope of AI's ability to raise productivity and quality across every industry will be its biggest effect. “It will impact every company in the world,” he says. "By every company, I mean every company."

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