Elena Guidetti

Has #marketing lost its way? In a society increasingly shaped by speed, personalization and algorithmic feeds, the erosion of critical thinking and responsible decision-making is becoming more visible. And marketing — once a discipline designed to understand and create value for customers — may be part of the problem. In a recent analysis, Paolo Guenzi (SDA Bocconi School of Management) reflects on how the misapplication of marketing principles can contribute to a broader cultural decline. Tools intended to simplify and enhance the customer experience can, when distorted, foster impatience, passivity and superficiality. A recent reflection highlights how tools originally designed to improve relationships between companies and their customers — simplicity, automation, emotional storytelling — can, when distorted, contribute to the spread of impatience, passivity and even ignorance. Five key trends are accelerating this shift: 🔹 The reduction of marketing to mere communication, favoring form over substance 🔹 The fragmentation of responsibilities among hyper-specialized external actors 🔹 A dangerous focus on short-term results at the expense of strategic thinking 🔹 Algorithm-driven standardization that undermines innovation 🔹 The growing dehumanization of decision-making, particularly with the rise of AI In this landscape, marketing professionals must reclaim a deeper purpose: to orchestrate the entire organization around the long-term needs of customers and society. This means being at the table — not on the sidelines — when it comes to shaping how digitalization and sustainability are translated into action. It’s time for marketers to reflect critically on their role, not just in business, but in the cultural and ethical trajectory of our societies.

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Pack - The People Development Platform, the HR tech startup helping companies build and strengthen human capital with its all-in-one platform, has secured €3.5 million. The round was supported by the team led by Giulia Bianchi Frangipane of Bonelli Erede, with senior associate Enrico Goitre assisting Pack in the legal structuring of the transaction. Alessandro Profumo | Pietro Maria Picogna | Giacomo Gentili | Selene Santacaterina 🔗 Read full article link in comment #HRTech #StartupFunding #FutureOfWork #HumanCapital #AIinHR #VentureCapital #WorkplaceInnovation #HRPlatform #TeamGrowth #eustartups #news

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#Duediligence Alert: The Italian Competition Authority (AGCM) has fined #GiorgioArmani SpA and GA Operations SpA €3.5 million for misleading ethical and social responsibility statements that didn't reflect the actual working conditions at suppliers and subcontractors to whom production had been outsourced. This follows the #Dior case a few months ago. The AGCM cited declarations in the Armani Code of Ethics, the Armani Values website (www.armanivalues.com) and the Armani website (www.Armani.com). Giorgio Armani SpA responded with surprise and plans to challenge the decision in the Regional Administrative Court (TAR), stating that they have always operated in fairness and transparency. This is the latest in the growing list of cases brought by competition authorities in France and Italy against companies whose #humanrights and #environmental claims are vague, unsubstantiated or false. It's important to note that the crux of the matter in each case was the failure to conduct due diligence, including the tracing and verification of production sites and standards. EU due diligence laws may be in flux, but prosecutors and competition authorities are reminding us that the risks to consumers, investors, companies and stakeholders are real. What should companies do now? Doubling down on announced audits of known suppliers will achieve nothing. This is not about the knowns, it's about the unknowns, the risks of subcontracting, of price-driven corner-cutting. Companies need to ask themselves how they may be causing or contributing to supplier attempts to evade labour laws, collective agreements, taxes and social security contributions. In short, companies need better risk identification, then they can target their audits. Michael Posner Dorothee Baumann-Pauly Justine Nolan Markus Löning Christine Kim Equiception Business and Human Rights Simone Cipriani Matteo Ward Ken Pucker

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Molto interessante su come opera OpenAI - pieno di perle. Sto ragionando per capire cosa è utile per organizzazioni più piccole/crescita meno esplosiva. (link in commento) Perle: Teams at OpenAI are much more fluid than they might be elsewhere. When launching Codex, we needed some help from a few experienced ChatGPT engineers to hit our launch date. We met with some of the ChatGPT EMs to make the request. The next day we had two badass folks ready to dive in and help. There was no "waiting for quarterly planning" or "re-shuffling headcount". It moved really quickly. There's a strong bias to action (you can just do things). It wasn't unusual for similar teams but unrelated teams to converge on various ideas. I started out working on a parallel (but internal) effort similar to ChatGPT Connectors. There must've been ~3-4 different Codex prototypes floating around before we decided to push for a launch. These efforts are usually taken by a small handful of individuals without asking permission. Teams tend to quickly form around them as they show promise Vale la pena leggerlo tutto

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