Emma Taveri

Unified objectives, collective accountability   The Vienna Tourist Board is now a proud member of the “International Network of Sustainable Tourism Observatories” (INSTO) of UN Tourism. Thank you Dirk Glaesser from UN Tourism and Elisabeth Zehetner, the Austrian State Secretary for Tourism, of the Bundesministerium für Wirtschaft, Energie und Tourismus for being part of this initiative.   Vienna has refined its #VisitorEconomyStrategy. Its title “Optimum Tourism” represents good growth. Growth that strengthens the city's qualities without exploiting them. In this context, the UN-network is providing our #VisitorEconomy with a new #Compass by helping us collect and analyze data that adhere to #InternationalStandards. This enables us to systematically assess both the performance and impacts of tourism on society, the environment, and the economy in the long term – with a view to driving #PositiveChange.   Our objective is #OptimumTourism and our mission is to foster #GoodGrowth that inspires the ongoing development of Vienna as a destination while maintaining a constant focus on people’s #QualityOfLife.   We formulated three #Objectives to shape tourism effectively:   #Objective1: maintain the #SweetSpot between resident satisfaction and visitor satisfaction #Objective2: two-thirds of Vienna’s visitors should match the #DesiredVisitorProfile #Objective3: one-tenth of overnight stays should come from the #MeetingSector in the long term   Find out more about our Visitor Economy Strategy and our #DestinationStewardship model, which encourages shared responsibility with politics, city administration and businesses: optimum.vienna.info   © sLKphoto - Kreuzberger Sebastian

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🔊 **Time to Rethink Tourism? Calling all tourism professionals, educators, and policymakers!** 🌍 Tourism is a cornerstone of Europe’s economy, driving job creation and supporting local communities, but it also faces pressing challenges like overtourism, environmental strain, and social disparities. A new policy brief, packed with real-world case studies, offers actionable insights for professors, students, and authorities to maximize tourism’s benefits while fostering sustainability. 📚📊📈 Key takeaways for local/regional authorities: ✅ **Collaborate with market actors**: Foster partnerships like Finland’s *Visit Savonlinna* (boosting SMEs via digital tools) or Romania’s *Gastro Local* (linking producers to tourism markets). ✅ **Smart regulation**: Combat overtourism with strategies such as visitor caps, targeted taxes, and redistributing tourism flows—inspired by Estonia’s *Porikuu Festival* model. ✅ **Build resilient economies**: Diversify offerings by weaving tourism into local culture and industries, as seen in Portugal’s *LouléCriativo* and Flanders’ floricultural tourism. 5 strategies to transform tourism: 1️⃣ "Co-create plans with communities and businesses", 2️⃣ "Strengthen public-private partnerships", 3️⃣ "Embed tourism in local economic ecosystems", 4️⃣ "Leverage EU funding and skill-building programs", 5️⃣ "Champion inclusive, sustainable practices". Why read this report? It’s a toolkit for balancing growth with responsibility, backed by European case studies and policy frameworks. Perfect for academics shaping future leaders or policymakers designing impactful strategies. 👉 Download the full brief here: https://lnkd.in/d66iigv3 Let’s reimagine tourism where economic vitality meets community and environmental stewardship. 💡 #TourismReport #EUTourismPolicies #SustainableTourism #EconomicGrowth #CommunityResilience #CaseStudies

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