Giulio Lerose

Giulio Lerose

Milano, Lombardia, Italia
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Informazioni

Giulio Arcangelo Lerose ha conseguito nel 2023 la laurea magistrale in Management…

Attività

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Esperienza

Formazione

  • Grafico Politecnico di Milano

    Politecnico di Milano

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    Major: Digital Business Innovation
    Thesis Title: "The EU role in implementing cutting-edge cities: State-Of-The-Art of European-funded Smart City projects”

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    - Presente

Licenze e certificazioni

Progetti

  • Digital Transition in Smart Cities

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    Our team collaborated with the Enercom Group to conduct a comprehensive analysis of the Smart City services market in Italy. Through extensive research and analysis, we developed a solution that leverages the latest digital trends to improve efficiency and quality of life in Italian municipalities.

    Altri creatori

  • Marketing plan for Salesorce Slack

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    The project aimed at developing a marketing plan for the company Salesforce Slack. The project began with an analysis phase where we studied the potential market opportunities. Based on the results of the analysis, we decided to focus on expanding the product in the UK market, specifically targeting big financial companies. Our strategy was to launch a massive LinkedIn campaign to attract the target audience. The goal of the campaign was to increase brand awareness and drive sales for…

    The project aimed at developing a marketing plan for the company Salesforce Slack. The project began with an analysis phase where we studied the potential market opportunities. Based on the results of the analysis, we decided to focus on expanding the product in the UK market, specifically targeting big financial companies. Our strategy was to launch a massive LinkedIn campaign to attract the target audience. The goal of the campaign was to increase brand awareness and drive sales for Salesforce Slack in the UK financial sector. Our team put significant effort into crafting a comprehensive and effective marketing plan to ensure the success of the campaign and ultimately meet the objectives of the project.

    Altri creatori

  • Solution Plan for the photography platform Glostars

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    Define a strategic plan for the expansion of the Finnish startup Glostars to another country.
    After conducting thorough market research and analysis, I decided to expand the startup to another country, specifically Switzerland.

    The analysis was based on several key factors, including the size and growth of the market, consumer behavior, competition, and the overall potential of the opportunity. The results showed that Switzerland presents a unique and attractive market for the…

    Define a strategic plan for the expansion of the Finnish startup Glostars to another country.
    After conducting thorough market research and analysis, I decided to expand the startup to another country, specifically Switzerland.

    The analysis was based on several key factors, including the size and growth of the market, consumer behavior, competition, and the overall potential of the opportunity. The results showed that Switzerland presents a unique and attractive market for the startup, with a high demand for the type of services and products offered.

    To further validate my findings, I conducted a SWOT analysis to identify the strengths, weaknesses, opportunities, and threats of entering the Swiss market. This helped me to understand the challenges that the startup may face and the steps needed to overcome them.

  • Innovation project for the AI-based platform Contents.com

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    The aim of the project is to develop an innovative service for the company and present an improved business model. Initially, an external and internal analysis were performed, with the objective to have a better understanding of the company and its industry. As a result, it was possible to identify a coherent solution, aligned with the company’s value proposition and strategy.

    Subsequently, the idea solution was conducted, following the approach of a design driven innovation. The focal…

    The aim of the project is to develop an innovative service for the company and present an improved business model. Initially, an external and internal analysis were performed, with the objective to have a better understanding of the company and its industry. As a result, it was possible to identify a coherent solution, aligned with the company’s value proposition and strategy.

    Subsequently, the idea solution was conducted, following the approach of a design driven innovation. The focal point was to switch the company’s offering from content creation to a content marketing perspective. Considering this, a new meaning was developed with a radical innovation appeal. The new service offered includes an automated generation of AI-Buyer Personas and an in-live personalization of content, which is explained in detail during the report. Additionally, in order to understand the potential benefits of the service in terms of attractiveness for the customers and economic performance, feasibility and scalability analysis were carried out.

    Altri creatori

  • Financial Analysis

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    We performed the financial analysis of Inditex, leveraging on the computation of the main profitability and liquidity indicators and benchmarking with competitors in the same industry.
    The overall analysis highlighted group’s strong position in the fashion-retail market, made possible by its flexibility and by owning the whole value-chain, enabling them to be more responsive to customers’ needs. After a critical discussion of results, we drafted an outlook for the next future.

    Altri creatori

  • Redesigning the FML at the I4.0 Laboratory using its Digital Twin and Simulink

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    Recreate the Digital Twin of Industry 4.0 Lab at Polimi as a Simulink model, in order to analyse the performances of the line (in terms of throughput time, minimum lead time and critical WIP), identify the bottleneck and propose suitable sources of optimization.

    Altri creatori

  • Space Economy - Space economy industry

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    Our analysis was focused on Virgin Galactic, owned by Richard Branson. We examined the startup by leveraging both traditional and innovative methodological tools of Strategy Formulation Process (e.g., Porter’s 5 Forces, PESTEL Analysis, RBV, BOS).
    Moreover, to get a clear idea of Satellite Internet industry we drew its general Business Model Canvas highlighting commonalities and differences among the main players involved.

    Altri creatori

  • Process Analysis and Modeling Lab - Direct Drive

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    We redesigned the organizational structure of a manufacturing company (Direct Drive) by applying analysis methodologies and modeling of business processes, followed by the budgeting of our solution.
    Thanks to this group project we have developed critical reading skills of results and their applicability.

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Riconoscimenti e premi

  • Scholarship for excellent GPA a.y. 2021-2022

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    Economic bonus granted to students with a GPA higher than 27/30.

Lingue

  • Inglese

    Conoscenza professionale completa

  • Italiano

    Conoscenza madrelingua o bilingue

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