Andrea Grancini

Italian startup Wayla Italia will launch a €1 million crowdfunding campaign to scale vanpooling across Italy. Currently active in Milan, Monza and Brianza, Wayla’s platform allows passengers to share trips during evening and nighttime hours. “In Milan, as in Rome and all the major cities of our country, there is a profound gap in the market: the lack of safe, accessible, and widely available alternatives to private transport when the sun goes down…We asked ourselves: why shouldn't there be an efficient system for those who move around after sunset in a modern city?” Wayla CEO and Co-Founder Carlo Bettini told Zag Daily. Read more: https://lnkd.in/emQEGF5u 

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Thrilled to see my perspective on emerging customer behavior making headlines on Italy's #1 business newspaper (Il Sole 24 Ore) Giampaolo Colletti and Fabio Grattagliano perfectly synthesized what I've been observing: the lines between gaming, commerce, and brand engagement are dissolving before our eyes. The article highlights three game-changing trends that every marketer should understand: ☝️ Virtual worlds as marketing frontiers: Platforms like Fortnite, Roblox, and Minecraft aren't just games anymore, but act like immersive marketing ecosystems where brands can create authentic experiences that resonate with Gen Alpha and Gen Z. ✌️ The rise of new forms of "advergame": We're witnessing the emergence of advertising that doesn't interrupt the experience but enhances it. Brands are becoming part of the gameplay itself (aka creating value rather than disrupting it). 🫶 Community-driven commerce: These platforms are proving that the future of retail isn't selling products, it's building COMMUNITIES WHERE COMMERCE HAPPENS NATURALLY. What fascinates me most is how these gaming environments are teaching us new rules for customer engagement: 1. authenticity over promotion, 2. experience over transaction, 3. community over audience. The implications for traditional retail and marketing are profound and they apply beyond Fortnite, Roblox and Minecraft. 😉 -gs

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#Duediligence Alert: The Italian Competition Authority (AGCM) has fined #GiorgioArmani SpA and GA Operations SpA €3.5 million for misleading ethical and social responsibility statements that didn't reflect the actual working conditions at suppliers and subcontractors to whom production had been outsourced. This follows the #Dior case a few months ago. The AGCM cited declarations in the Armani Code of Ethics, the Armani Values website (www.armanivalues.com) and the Armani website (www.Armani.com). Giorgio Armani SpA responded with surprise and plans to challenge the decision in the Regional Administrative Court (TAR), stating that they have always operated in fairness and transparency. This is the latest in the growing list of cases brought by competition authorities in France and Italy against companies whose #humanrights and #environmental claims are vague, unsubstantiated or false. It's important to note that the crux of the matter in each case was the failure to conduct due diligence, including the tracing and verification of production sites and standards. EU due diligence laws may be in flux, but prosecutors and competition authorities are reminding us that the risks to consumers, investors, companies and stakeholders are real. What should companies do now? Doubling down on announced audits of known suppliers will achieve nothing. This is not about the knowns, it's about the unknowns, the risks of subcontracting, of price-driven corner-cutting. Companies need to ask themselves how they may be causing or contributing to supplier attempts to evade labour laws, collective agreements, taxes and social security contributions. In short, companies need better risk identification, then they can target their audits. Michael Posner Dorothee Baumann-Pauly Justine Nolan Markus Löning Christine Kim Equiception Business and Human Rights Simone Cipriani Matteo Ward Ken Pucker

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🔝 🔝🔝 Artificial Intelligence as industrial infrastructure: Destination Italia's positive H1 2025 financial performances are the living proof that the growth of our intelligent travel technology - Hubcore.ai - has been having a significant impact on industrial KPIs. 📈 €37.5 mln (+17.8% yoy) in Gross Travel Value in the first half of 2025. A 20.2% increase in intermediation margin, now at €4.1M. And yes, we continue growing and multiplying our tailor-made, destination-driven, high-touch travel experiences. 🛫 Since the launch of TripBuilder -- our most AI-intensive module -- we have seen: 1. a significant reduction in average processing time of requests for quotations and proposal preparation 2. growth in travel specialist/operator commercial effectiveness along the sales funnel 3. increase in conversion and win rate 4. increase in average booking value. 👉 So, what? Simple: Destination Italia is uniquely positioned -- in Europe especially -- as leader and pioneer of a sector that keeps attracting global investors and capital. 🍀 We are progressively upgrading every step of the supply chain and CRM processes with artificial intelligence capabilities: content digitalization, dynamic offer creation and pricing, automated supplier management, customer support... 🛎️ Hubcore.ai has been available in SaaS to all travel and tourism operators since a few months, and we are pleased to see new customers joining our platform. If you are a destination management company or tourism operator, get in touch! 🔍 “Destination Italia acts as an infrastructure platform to transform lesser-known areas into travel destinations, by combining local content, process technology, and global distribution,” says Dina Ravera, President of Destination Italia Group. This is the vision of Destination Italia, and that's where we are headed, with a scaleable, industrial model that enables expanding into other countries". 📄 Read the full press release here: 👉 https://lnkd.in/dzYHieck #DestinationItalia #TravelTech #TourismInnovation #HubcoreAI #Growth2025 #MadeInItaly #DigitalTourism #B2BTravel #TourismIndustry #InvestorRelations #SustainableGrowth #AI

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