Irem Altay

In times of uncertainty and shifting consumer behaviour, the beauty industry is evolving. Based on the latest State of Fashion Beauty report by McKinsey & Company and The Business of Fashion, Statista research expert Dominique Petruzzi shares eight key insights that reveal where the market is heading. From the growing role of AI to the importance of consumer-centricity and the continued rise of mass beauty. Explore the full insights below.

78

3 commenti

What happens when cutting-edge AI meets one of the world’s largest cross-retailer datasets? The toughest challenges in marketing get a whole lot easier — and faster — to solve. Read more in Business Insider about how Fetch is helping brands move from fragmented data to full-picture intelligence and closing up the gap between insights and activation: https://lnkd.in/gb-J7Mpn

88

3 commenti

🌍 The World’s Most Valuable Brands in 2025 When it comes to business power, brand value is the ultimate competitive advantage. It reflects trust, recognition, and global influence — often more powerful than technology or products alone. According to the latest ranking, here are the Top 10 Most Valuable Brands Worldwide in 2025: 1️⃣ Apple – $574.5B 🍏 2️⃣ Microsoft – $461.1B 💻 3️⃣ Google – $413.0B 🔎 4️⃣ Amazon – $356.4B 📦 5️⃣ Walmart – $137.2B 🛒 6️⃣ Samsung Group – $110.6B 📱 7️⃣ TikTok/Douyin – $105.8B 🎵 8️⃣ Facebook (Meta) – $91.5B 📲 9️⃣ Nvidia – $87.9B 💡 🔟 State Grid Corporation of China – $85.6B ⚡ ⸻ 🔑 Insights That Matter • Tech dominance: 7 of the top 10 are technology-driven companies. • Apple’s unmatched leadership: Its brand alone is worth more than Walmart, Samsung, TikTok, and Facebook combined. • AI’s rising star: Nvidia breaks into the global top 10 — a direct result of the AI boom. • China & Asia rising: TikTok/Douyin and State Grid highlight the global shift in influence. • Retail resilience: Walmart shows that traditional retail, at scale, remains hugely valuable. ⸻ 📊 Takeaway for Investors & Professionals Strong brands are economic engines. They provide: ✔️ Pricing power ✔️ Customer loyalty ✔️ Market resilience ✔️ Long-term compounding advantage ⸻ 💬 Question to Engage 👉 Which brand will climb this list by 2030… and which one do you think risks falling out? ⸻ 🔵 INVEST | Grow your knowledge. Strengthen your portfolio. Build your future.

120

7 commenti

📣 NEWS: In a first-of-its-kind collaboration, LiveRamp, Publicis Groupe Middle East, and Beiersdorf joined forces to activate first-party retail transaction data through LiveRamp’s clean room, driving smarter media, deeper measurement, and exceptional business results. By leveraging deterministic insights from Carrefour’s retail data, Beiersdorf drove: 📈 +102% incremental revenue 📈 +53% new shopper growth 📈 94% new-to-brand lift This partnership proves the measurable impact of data collaboration at scale, connecting brands, agencies, and retailers to deliver real business outcomes through trusted data collaboration. Read the full case study here 👇 https://lnkd.in/eVUzBdZX Read the press release here 👇 https://lnkd.in/e74-CFhf  Hind Abou Lteif, Media Lead, Beiersdorf, commented: "Our first pilot with Carrefour, Publicis, and LiveRamp truly showcased the power of deterministic audiences. By combining retail data and media via clean rooms, we achieved exceptional results in our online campaigns, surpassing even our Ramadan benchmarks, which is one of our highest-performing periods. This proves the real impact of leveraging deterministic audiences at scale." Mazen Mroueh, Head of Performance Product & Operations, Publicis Groupe Middle East, said:  “This pilot demonstrates the real power of combining retailer data, clean room technology, and strategic media execution. Beyond the impressive uplift in revenue and new shoppers, it lays the foundation for a new era of data-driven growth across the region.” Oliver Klander, Commercial Director MENA, LiveRamp, added:  “As the market continues to develop, it is exciting to see pioneers like Beiersdorf push the boundaries of data-driven success. Working hand-in-hand with Publicis ME and our retail and platform partners to drive these results, the collaboration sets a new standard for measurable growth and true, meaningful innovation.” #DataCollaboration #RetailMedia #LiveRamp #Innovation #MENA

60

At first glance, the relationship between brands and consumers may appear transactional—a product for a price, with loyalty driven through perceived value. But today's consumers expect much more—73 percent expect brands to understand their unique needs and expectations, a shift that has redefined marketing from traditional tactics to fostering human-centered connections with their audiences. HBS Professor Jill Avery, who teaches the online course "Creating Brand Value," highlights this significant shift in the marketing world, encouraging marketers to adjust their mindset.

60

1 commento

How do you build both short-term results and long-term brand power in one of the most competitive markets? SBAB partnered with Nepa to connect brand perception with business outcomes. Using Nepa's Marketing Mix Modelling, Brand Touch, Brand Tracker, Campaign Pulse and Qualitative Diary Study, they turned their marketing department into an insights hub – guiding smarter investments and more effective campaigns. The result: faster decisions, sharper focus and a stronger brand over time. From data to direction – and from direction to growth. Thank you Ludvig Goliath Carlson and SBAB for a great partnership! ➡️ Read more here: https://lnkd.in/g6JkM5se

49

Italy’s e-commerce landscape is changing, and fast. Discover the full story 👉 https://lnkd.in/ewcQf6Ex What does Italian online retail look like in 2025? Our latest insights reveal emerging trends, evolving consumer habits and market dynamics every brand and retailer should know. #EcommerceTrends #ItalianEcommerce #LandmarkGlobal #MarketInsights #Elogistics

28

We've implemented a new management structure for our Group, designed to strengthen its sector’s leadership and guide it towards new growth and innovation challenges. This new Governance is built upon three key pillars: Brand Development, Product Experience Innovation, and Digital Transformation. To learn more: https://lnkd.in/dDzAusFJ

696

11 commenti

Are mega sales still as exciting as they used to be? Our latest insights reveal how shoppers worldwide are approaching Black Friday & Cyber Monday in 2025, and what brands need to know to remain relevant and grow. Explore our report findings to understand shifting shopping habits, buzzworthy brands, and the role of AI in today’s retail landscape. Download the regional reports now: US - https://okt.to/Fv1a4r UK - https://okt.to/RpyKde DACH - https://okt.to/qWdVAH Spain - https://okt.to/1bToDz India - https://okt.to/S9wJQ0

26

1 commento