Katharina Kölbl

Katharina Kölbl

International Marketing & Communication Professional, Brand Builder (14+ years) | Social Change-Maker | Professionally trained, trilingual Speaker | Art Lover

Trieste, Friuli-Venezia Giulia, Italia
900 follower Oltre 500 collegamenti

Informazioni

🎯 Brand Builder | Storyteller | Change Maker

With 14+ years of international marketing experience, I’m a passionate brand builder who thrives at the intersection of strategy, storytelling, and human connection. From Austria to France to EMEA-wide roles, I’ve developed a well-rounded perspective across markets of all sizes—bringing both operational excellence and strategic foresight to everything I do.

✨ What drives me? Crafting authentic brand experiences that create lasting impact. Whether launching region-wide omni-channel campaigns, building consumer love on emerging platforms, or co-creating community-led social ventures—I bring energy, empathy, and intention to every challenge.

🤝 Leadership Philosophy
I don’t believe in pressure-driven leadership. I lead with empathy, trust, and respect—because people thrive in environments where they feel valued, seen, and inspired. Creating space for others to shine is what drives real, sustainable success.

❤️ What Makes My Heart Sing
🎤 1. Storytelling & Presenting
I come alive on stage—whether in German, English, or French. Telling compelling stories, connecting with audiences, and turning messages into memorable moments is my zone of genius.

🎨 2. (Modern) Art
Art fuels my creativity. From Rothko’s serene color fields to Joan Mitchell’s emotional brushwork, I find constant inspiration in modern art’s bold spirit of reinvention.
→ Curious too? Check out JR’s TED Talk: Can art change the world? → Watch here: https://www.youtube.com/watch?v=2fY-iSzbls8

🌍 3. Volunteering for Impact
Further I advise Plan International's Global Girls Foundation in branding, communication and corporate partnership topics as part of their philanthropy council.
Further, together with my partner-in-impact, David Berners, I support two grassroots organizations in Korogocho, Nairobi focused on women’s empowerment and waste management.

Attività

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Esperienza

  • Chief Storyteller and Communication Lead

    The InterAcademy Partnership (IAP), UNESCO

    - Presente 2 mesi

    Triest und Umgebung

    As the Communications Lead at the InterAcademy Partnership (IAP)—the global network uniting more than 150 academies of science, engineering, and medicine—I oversee the organization’s strategic communications, stakeholder engagement, and knowledge dissemination across our international community.

    Key responsibilities:
    - Develop and implement IAP’s global communications strategy, ensuring cohesive messaging across all thematic areas, including science policy, health, and…

    As the Communications Lead at the InterAcademy Partnership (IAP)—the global network uniting more than 150 academies of science, engineering, and medicine—I oversee the organization’s strategic communications, stakeholder engagement, and knowledge dissemination across our international community.

    Key responsibilities:
    - Develop and implement IAP’s global communications strategy, ensuring cohesive messaging across all thematic areas, including science policy, health, and sustainability.
    - Develop a branding strategy and ensuring CI compliance
    - Manage digital communications, including IAP’s website, newsletters, and social media channels, to enhance visibility and engagement among global academies and partners.
    - Coordinate media relations, press releases, and public statements to highlight IAP’s initiatives, reports, and impact.
    - Support inter-academy collaboration by producing content that amplifies member activities and promotes cross-disciplinary dialogue.
    - Oversee the Young Physician Leaders (YPL) Network, fostering a dynamic international community of early-career physicians who demonstrate leadership potential in health systems, research, and policy.
    - Collaborate closely with IAP’s Co-Chairs and Secretariat teams to ensure transparent, timely, and strategic communication of IAP’s mission and achievements.

    Through this role, I work to enhance IAP’s voice as a trusted convener of scientific excellence and to support the development of emerging health leaders who are shaping the future of global medicine.

  • Grafico The Estée Lauder Companies Inc.

    Head of EMEA Consumer Marketing - Bobbi Brown

    The Estée Lauder Companies Inc.

    - 5 anni e 11 mesi

    Paris und Umgebung, Frankreich

    I make consumers fall in love with Bobbi Brown Cosmetics across 17 highly diverse affiliates in EMEA including India.
    I lead the EMEA omni-channel consumer marketing strategy with the aim of recruiting new audiences, driving consumer love and growing loyalty within our community. In close collaboration with and coaching of the local teams, we ensure flawless execution and brand consistency across the region while incorporating local nuances.

    What I enjoy the most - the close…

    I make consumers fall in love with Bobbi Brown Cosmetics across 17 highly diverse affiliates in EMEA including India.
    I lead the EMEA omni-channel consumer marketing strategy with the aim of recruiting new audiences, driving consumer love and growing loyalty within our community. In close collaboration with and coaching of the local teams, we ensure flawless execution and brand consistency across the region while incorporating local nuances.

    What I enjoy the most - the close collaboration with the amazing Bobbi Brown teams across all 17 affiliates, who bring to life this beautiful brand with great passion in their markets every single day.

    ✨ Key Highlights

    🔹 Campaign Creation & Cultural Relevance
    Led the development and execution of standout local campaigns alongside global ones—including the Kajal Campaign, Mini Collection, and festive Diwali & Ramadan activations with Tara Sutaria and inspiring female artists across the Middle East.

    🔹 Purpose-Driven Citizenship Projects
    Initiated a powerful collaborations with the Global Observatory for Gender Equality and Sport and Plan International's Global Girls Foundation, aiming to:

    1️⃣ Raise awareness about the transformative power of sport in the lives of women and girls

    2️⃣ Drive fundraising to support grassroots organizations

    3️⃣ Strengthen Bobbi Brown’s brand positioning through authentic, values-led storytelling

    🔹 Social-First Strategy & Impact
    -Launched Bobbi Brown’s first-ever TikTok campaign in EMEA, resulting in 120M+ hashtag views and a Top 4 EMV ranking.
    -Empowered Pro Artists like Michèle Clausen to build a distinct, authentic voice—growing her IG following from 5K to over 120K.

    🔹 Omni-Channel Growth & Innovation
    -Doubled our hero product’s MOB in FY23 with a 360° strategy rooted in an earned-first mindset and best-in-class execution.
    -Accelerated our Pure Player business with double-digit growth through tailored strategies and focused consumer activations.

  • Puig

    Puig

    3 anni e 6 mesi

    • Grafico Puig

      Head of Brand Marketing, Paco Rabanne France

      Puig

      - 1 anno e 11 mesi

      Paris und Umgebung, Frankreich

      Working Language: French

      Leading the go-to-market strategy and brand management of Paco Rabanne, the world’s 4th largest fragrance brand, for the French market.

      Key Responsibilities & Achievements:

      - Translated the international brand strategy into competitive, locally relevant market plans.
      - Owned and executed the full product launch calendar, managing product mix (catalogue vs. promotional launches).
      - Defined and led media strategy (offline and digital): from…

      Working Language: French

      Leading the go-to-market strategy and brand management of Paco Rabanne, the world’s 4th largest fragrance brand, for the French market.

      Key Responsibilities & Achievements:

      - Translated the international brand strategy into competitive, locally relevant market plans.
      - Owned and executed the full product launch calendar, managing product mix (catalogue vs. promotional launches).
      - Defined and led media strategy (offline and digital): from asset development to execution and budget oversight.
      - Developed 360° consumer engagement campaigns—including testimonial-driven retailer events, storytelling-led activations, and viral marketing—in partnership with external agencies.
      - Owned business intelligence processes: P&L management per product line, sell-in & sell-out analysis, and post-launch learnings.
      - Built strong retailer relationships via exclusive omni-channel animation plans: drive-to-store, e-retail, image-building initiatives.
      - Co-created ecommerce and drive-to-web projects including sampling activations, retailer games, and strategic partnerships (e.g. Vente Privée).
      - Maintained close alignment with international brand development teams.
      - Led forecasting (sell-in & sell-out) and full budget responsibility.
      - Recruited and managed one direct report, fostering professional growth and performance.

    • Grafico Puig

      Head of Marketing, Fragrance Portfolio Austria

      Puig

      - 1 anno e 7 mesi

      Vienna

      Managed strategic brand planning and go-to-market execution across a portfolio of iconic fragrance brands: Paco Rabanne, Jean Paul Gaultier, Prada, Valentino, Comme des Garçons, Carolina Herrera, Nina Ricci.

      Key Responsibilities & Achievements:

      - Translated global brand visions into localized strategic brand plans and consumer-relevant market execution.
      - Led development of trade marketing and promotional plans, including bespoke “on-top” projects to drive consumer enchantment…

      Managed strategic brand planning and go-to-market execution across a portfolio of iconic fragrance brands: Paco Rabanne, Jean Paul Gaultier, Prada, Valentino, Comme des Garçons, Carolina Herrera, Nina Ricci.

      Key Responsibilities & Achievements:

      - Translated global brand visions into localized strategic brand plans and consumer-relevant market execution.
      - Led development of trade marketing and promotional plans, including bespoke “on-top” projects to drive consumer enchantment across retail and digital touchpoints.
      - Built and executed localized retail strategies—from tailored trainings to in-store activations and training tours.
      - Created and implemented annual media plans (offline & online) aligned with brand DNA, including guerrilla-style activations.
      - Managed press relations and communication strategies to support awareness and engagement.
      - Owned forecasting, budget management (SAP), and monthly performance tracking.
      - Managed and developed a team of two direct reports.

  • Grafico Nespresso Österreich

    Marketing Specialist Brand Communication

    Nespresso Österreich

    - 2 anni

    Vienna

    Oversaw integrated marketing and communication initiatives across ATL, BTL, CRM, and press, ensuring 360° consistency and consumer resonance.

    Key Responsibilities & Achievements:

    - Managed multi-channel B2C communication campaigns—local and international—ensuring brand consistency across all touchpoints.
    - Owned press and sponsorship relations, including high-visibility activations like Austria’s Next Top Model.
    - Coordinated complex loyalty programs and partnered with…

    Oversaw integrated marketing and communication initiatives across ATL, BTL, CRM, and press, ensuring 360° consistency and consumer resonance.

    Key Responsibilities & Achievements:

    - Managed multi-channel B2C communication campaigns—local and international—ensuring brand consistency across all touchpoints.
    - Owned press and sponsorship relations, including high-visibility activations like Austria’s Next Top Model.
    - Coordinated complex loyalty programs and partnered with Insights team to deliver storytelling-based, segmented content strategies.
    - Served as key liaison for internal departments and external agencies/partners.
    - Led impactful brand storytelling through "on-top" projects:
    - Delivered Nespresso’s first sustainability campaign, including a personalized recycling bag mailing (recognized as internal best practice).
    - Managed the opening campaign of the world’s first Nespresso Café.
    - Managed large-scale budgets with accountability across planning and ROI.

  • Estée Lauder Companies GmbH

    Estée Lauder Companies GmbH

    2 anni e 4 mesi

    • Grafico Estée Lauder Companies GmbH

      Clinique Brand Assistant

      Estée Lauder Companies GmbH

      - 1 anno e 2 mesi

      Vienna

      - Supported Key Account Management regarding sales forecasts
      - Prepared structured presentations (ppt. & prezi), graphs, reports and analysis
      - Supervised monthly P&L updates and monthly reports
      - Conceptualized competitive analysis
      - Coordinated and managed bi-weekly team meetings
      - Prepared and participated in key account meetings

    • Grafico Estée Lauder Companies GmbH

      Clinique Marketing & Merchandising Intern

      Estée Lauder Companies GmbH

      - 1 anno e 2 mesi

      Vienna

      - Implemented Direct Marketing communication projects in close cooperation with external agencies
      - Supported management in planning and implementation of merchandising projects
      - Planned, implemented and analyzed trade promotions
      - Prepared sales statistics
      - Served as main contact for internal stakeholders and sales force

  • Grafico L'Oréal Austria

    Marketing Intern

    L'Oréal Austria

    - 6 mesi

    Vienna

    - Supported 360° launches and relaunches
    - Organized an Austrian-wide training tour for Viktor & Rolf fragrances including a spectacular kick-off event in Vienna (appx. 100 participants)
    - Supported organization and implementation of press conferences and press events including the preparation of press materials
    - Planned, implemented and analyzed trade promotions
    - Planned and prepared sales conferences including the presentation of upcoming launches & projects
    - Prepared…

    - Supported 360° launches and relaunches
    - Organized an Austrian-wide training tour for Viktor & Rolf fragrances including a spectacular kick-off event in Vienna (appx. 100 participants)
    - Supported organization and implementation of press conferences and press events including the preparation of press materials
    - Planned, implemented and analyzed trade promotions
    - Planned and prepared sales conferences including the presentation of upcoming launches & projects
    - Prepared profound competitive analysis, sell-in & sell-out-reports

  • Marketing & PR Intern

    Stage Entertainment Germany

    - 1 mese

    Hamburg

    Disney's Lion King

    - Prepared and drafted press reviews and press releases
    - Supported the relaunch of the program based on a cast change including the organization of the respective photo shootings, the drafting of the artists' biographies and the management of interviews
    - Supported the organization of a photo shooting for the OOH campaign winter 09 as well as the TV Spot post production for Xmas 09

  • Administrative Assistant

    Schönherr & Partner Rechtsanwälte

    - 2 mesi

    Vienna

    Department: Banking, Finance, Corporate

  • Assistant

    Musiktheater Schönbrunn

    - 2 mesi

    Vienna

  • Grafico Die Presse

    Journalism Intern

    Die Presse

    - 1 mese

    Vienna

    Departement: Culture, Art & Theater

    - Conducted profound research
    - Visited press conferences
    - Composed print- & online-articles

  • Assistant

    Musiktheater Schönbrunn

    - 2 mesi

    Vienna

  • Assistant

    Bank für Arbeit und Wirtschaft AG

    - 1 mese

    Bad Vöslau

  • Assistant

    Bank für Arbeit und Wirtschaft AG

    - 1 mese

    Bad Vöslau

  • Assistant

    Bank für Arbeit und Wirtschaft AG

    - 1 mese

    Bad Vöslau

Formazione

  • Grafico University of Cambridge

    University of Cambridge

    Business Sustainability Management completed with excellence

    -

    • Sustainability challenges - climate changes, social pressures, urbanisation
    • The business case and leadership for action
    • The regulatory environment and international policy
    • Value chains
    • Design, technology and innovation for sustainability
    • Collaboration and partnerships
    • Take Action. Developing an action plan to tackle social, economic and environmental sustainability challenges within the organisation

  • Schule des Sprechens

    Diplom-Sprecherin Professionelle Sprecherausbildung Auszeichnung

    -

    - Sprechtechnik nach T. Siebs & DAW mit Susanne Lefèvre
    - Stimmmodulation und genrespezifische Textarbeit mit Ingeborg Gianni, Nikolaus Riemerschmid, Christina Sidak, Markus Winkler
    - Atemtechnik mit Katrin Stuflesser
    - Workshops: "Beiträge wie im Kulturmontag und News wie in der ZIB" mit Marcus Blecha, "Lebendige Texterzählung" mit Martin Haidinger
    - Tonstudio-Workshop

  • Grafico WU (Wirtschaftsuniversität Wien)

    WU (Wirtschaftsuniversität Wien)

    Master of Science (MSc) Marketing Excellence (1,05)

    -

    Master Thesis: Grocery Shopping at the Bottom of the Pyramid. Opportunities for Food Retailers to fight Food Poverty within the Target Group of Low-Income Consumers.

    The courses of the first year focused on core knowledge and skills in the areas of customer-focused marketing and consumer behavior, research tools and planning techniques, as well as strategic and instrumental aspects of marketing. Whereas the second year allowed the specialization in International Marketing Management and…

    Master Thesis: Grocery Shopping at the Bottom of the Pyramid. Opportunities for Food Retailers to fight Food Poverty within the Target Group of Low-Income Consumers.

    The courses of the first year focused on core knowledge and skills in the areas of customer-focused marketing and consumer behavior, research tools and planning techniques, as well as strategic and instrumental aspects of marketing. Whereas the second year allowed the specialization in International Marketing Management and Retail Management.

  • University of Rijeka

    Marketing Management in Tourism Excellence

    -

    International Summer University Alpen Adria

  • Grafico WU (Wirtschaftsuniversität Wien)

    WU (Wirtschaftsuniversität Wien)

    Bachelor's degree International Business Administration

    -

    Attività e associazioni:Majors: Cross-Functional Management including International Marketing Management, International Strategic Management, International HR Management and International Financial Management

  • Inernational Summer University South Eastern Europe

    European Integration: Making Business in a Converging Europe Excellence

    -

    International Summer University South Eastern Europe in Montenegro

  • Grafico Universität Wien

    Universität Wien

    Theatre, Film and Media Studies

    -

  • Commercial College Baden

    Matura Controlling, Entrepreneurship Excellence (1,0)

    -

    Attività e associazioni:English for highly gifted students, Basketball, Volleyball

Licenze e certificazioni

Esperienze di volontariato

  • Grafico Global Girls Foundation

    Philanthropy Council Member

    Global Girls Foundation

    - Presente 7 mesi

    Bambini

    Appointed to the founding cohort of the Global Girls Foundation’s Philanthropy Council, a strategic advisory group committed to advancing gender equity and girls’ rights globally; Advising on the overall strategy, branding and corporate partnerships.

  • Consultant – Purpose-Driven Marketing & Social Innovation

    MKK & Upendo

    - Presente 2 anni e 8 mesi

    Alleviamento povertà

    Co-advising impact marketing, strategy, and fundraising for Upendo (job training for GBV survivors) and MKK (waste management for circular economy and green jobs) in the informal settlement of Korogocho, Nairobi, in collaboration with D. Berners.

Riconoscimenti e premi

  • Merit-Based Scholarship

    WU

  • Merit-Based Scholarship

    WU

  • Merit-Based Scholarship

    WU

Lingue

  • German

    Conoscenza madrelingua o bilingue

  • English

    Conoscenza professionale

  • French

    Conoscenza professionale

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