Lorenzo Ramon

The first brand to bring Amazon Live to the U.K., Samsung launched a full-funnel campaign to promote their newest smartphones 📱. Learn more on how they achieved these results: https://ads.amazon/44Tf3U3 🔸 +2.7x higher lift in unaided brand awareness 🔸 32% of all campaign sales on Amazon were influenced by Amazon Live media 🔸 85% of viewers were more likely to consider the Samsung smartphone after being exposed to the campaign

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THOUGHT LEADERSHIP | Gen Z is rewriting the rules of influencer marketing — and trust is the new currency. Our latest report from Dentsu Central Europe reveals how this generation is reshaping purchasing decisions, demanding authenticity, and fueling the rise of micro and nano influencers.   Want to connect with this digitally native, socially conscious audience? Long-term partnerships, interactive content, and shared values are key.   🔍 Explore the insights and what they mean for brands: https://lnkd.in/eqtXph_U   #GenZMarketing #InfluencerStrategy #DentsuCE #TrustIsKey #FutureOfMarketing #MicroInfluencers #SocialCommerce

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Italy’s e-commerce landscape is changing, and fast. Discover the full story 👉 https://lnkd.in/ewcQf6Ex What does Italian online retail look like in 2025? Our latest insights reveal emerging trends, evolving consumer habits and market dynamics every brand and retailer should know. #EcommerceTrends #ItalianEcommerce #LandmarkGlobal #MarketInsights #Elogistics

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In times of uncertainty and shifting consumer behaviour, the beauty industry is evolving. Based on the latest State of Fashion Beauty report by McKinsey & Company and The Business of Fashion, Statista research expert Dominique Petruzzi shares eight key insights that reveal where the market is heading. From the growing role of AI to the importance of consumer-centricity and the continued rise of mass beauty. Explore the full insights below.

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InMarket and TikTok for Business Performance Power Players – Dining Dining advertisers achieve incredible success on TikTok, according to InMarket Measurement! A recent TikTok analysis of over 200 InMarket measurement campaigns revealed that dining/QSR advertisers are driving impressive results on TikTok, outperforming foot traffic and sales lift benchmarks and driving real-world incrementality. Swipe to see these jaw-dropping results! Read more in our latest blog post: https://bit.ly/3UjvWRD #marketing #advertising #dining #TikTok #TikTokCampaigns #retail #QSR

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🌍 The World’s Most Valuable Brands in 2025 When it comes to business power, brand value is the ultimate competitive advantage. It reflects trust, recognition, and global influence — often more powerful than technology or products alone. According to the latest ranking, here are the Top 10 Most Valuable Brands Worldwide in 2025: 1️⃣ Apple – $574.5B 🍏 2️⃣ Microsoft – $461.1B 💻 3️⃣ Google – $413.0B 🔎 4️⃣ Amazon – $356.4B 📦 5️⃣ Walmart – $137.2B 🛒 6️⃣ Samsung Group – $110.6B 📱 7️⃣ TikTok/Douyin – $105.8B 🎵 8️⃣ Facebook (Meta) – $91.5B 📲 9️⃣ Nvidia – $87.9B 💡 🔟 State Grid Corporation of China – $85.6B ⚡ ⸻ 🔑 Insights That Matter • Tech dominance: 7 of the top 10 are technology-driven companies. • Apple’s unmatched leadership: Its brand alone is worth more than Walmart, Samsung, TikTok, and Facebook combined. • AI’s rising star: Nvidia breaks into the global top 10 — a direct result of the AI boom. • China & Asia rising: TikTok/Douyin and State Grid highlight the global shift in influence. • Retail resilience: Walmart shows that traditional retail, at scale, remains hugely valuable. ⸻ 📊 Takeaway for Investors & Professionals Strong brands are economic engines. They provide: ✔️ Pricing power ✔️ Customer loyalty ✔️ Market resilience ✔️ Long-term compounding advantage ⸻ 💬 Question to Engage 👉 Which brand will climb this list by 2030… and which one do you think risks falling out? ⸻ 🔵 INVEST | Grow your knowledge. Strengthen your portfolio. Build your future.

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