Marco Capone (He/Him)

This week in Trieste, BAT Italia announced two major developments that reflect our strategic vision for sustainable growth and shared value creation across the country.   We’ve renewed our Memorandum of Understanding with the Ministry of Agriculture, Food Sovereignty and Forests, committing to purchase up to 15,000 tons of high-quality Italian tobacco between 2026 and 2028. This agreement supports more than 400 companies and 6,000 workers across Veneto, Umbria, and Campania, strengthening a supply chain that’s evolving through innovation, precision farming, and the leadership of a new generation of agricultural entrepreneurs.   At the same time, we unveiled the expansion of the A Better Tomorrow™ Innovation Hub in Trieste. The site will grow to 30,000 sqm, adding 16 new production lines dedicated to New Category products and creating 150 new jobs by 2026. These new lines will complement those already producing modern oral nicotine pouches distributed in Italy and 14 other European countries, as well as the recently launched line for nicotine replacement therapy (NRT) products.   This expansion, two years ahead of schedule, will double our production capacity and reinforce Trieste’s role as a strategic global centre for BAT.    A huge congratulations to everyone involved in bringing these milestones to life, and thank you to our teams and partners for helping us Build a Smokeless World.   #BATItalia #ABetterTomorrow #Innovation #Sustainability #Trieste #Manufacturing

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Yesterday, I had the pleasure of speaking at the ProcureCon 2025 summit in Vienna, where I joined over 450 procurement professionals from around the world to explore the future of our function.   I shared how we’re building an agentic AI ecosystem at Unilever to simplify complexity in our procurement processes and unlock opportunities of further value creation. Our Procurement GPT framework is transforming how our teams work and interact with data. Instead of navigating dozens of tools, our buyers now interact with one intelligent console helping them source smarter, forecast faster, and make better decisions.   This shift is helping us deliver real business impact through automation and value creation, build trust and transparency across our supply chain, and most of all, empower our people with the skills and tools to thrive in a digital future.   It was energising to see the excitement in the room and to hear how our peers are tackling similar challenges. These conversations also reminded me that while AI is powerful, it’s our people who make the difference.   And eventually, as all technology revolutions in history, this too will help us get more value out of what we do. Let’s keep pushing boundaries. #UniquelyUnilever #ProcurementGPT #AIinProcurement #SupplyChainInnovation #ProcureCon2025  

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Did you know that 85% of Mars products sold in the European Union are produced locally within the EU, which is also an export hub to over 100 markets around the world? We recently announced that Mars is investing €1 billion to boost manufacturing and innovation across the European Union by the end of 2026. This investment will build on the €1.5 billion we invested in the region over the past five years, supporting consumer-driven innovation, economic growth, resilience, and modern, energy-efficient infrastructure. With more than 90 years in Europe, this investment will support our 24 factories across 10 EU countries and the 25,000 Associates we employ in our direct operations.   A great example of what this investment is helping us to achieve, is our recent announcement that all ten Mars Snacking factories in Europe are now powered by renewable energy. This covers the annual production of around 900,000 tonnes of some of the region’s favorite brands, including SNICKERS®, TWIX®, M&M’s®, SKITTLES® and ORBIT®/EXTRA®.   You can read more about our investment in the EU here: https://lnkd.in/eP-BQwN2 and about our EU Snacking factories being fully powered by renewable energy here https://lnkd.in/eVEjNBC6 #ProudlyMars

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Here are the highlights of a great article I read this morning covering Philip Morris International’s #transformation journey and the complexities of driving systemic change in a challenging industry. It touches on something that’s been central to our work: meaningful transformation requires more than incremental improvements; it demands fundamental shifts in how companies operate, engage stakeholders, and measure success. For those of us working in #sustainability, regardless of sector, the challenge is often similar: how do we drive change that’s ambitious enough to matter while building the stakeholder trust and operational capacity needed to deliver on those commitments? The path isn’t always straightforward, and it requires staying engaged even when it’s uncomfortable. But that’s exactly where transformation happens, in the space between aspiration and execution, where we’re willing to be held accountable and learn as we go. Big thanks to Sustainability Magazine and Georgia Sweet for highlighting this important conversation about what #systemicchange actually looks like in practice.

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