Marco Roccabianca

👓 What the eyewear industry teaches us about successful #growth and bold and impeccable #corporate #strategy #ideation and #execution? Based on my recent SDA Bocconi #Insight contribution, here are five key lessons: 1️⃣ Vertical integration is a launchpad for innovation, not just control. 2️⃣ Proprietary brands strengthen portfolios beyond licensing logic. 3️⃣ Global listening matters, growth requires local insight, not just distribution. 4️⃣ Italy (and Veneto) is more than a supply chain: it’s an R&D lab in motion. 5️⃣ Eyewear is an important gateway to Made in Italy, cultural and emotional. Eyewear proves that heritage sectors can be reimagined, with the right balance of craft, scale, and vision. ➡️ Full article here (Italian version available): https://lnkd.in/d6M-WsRN #Eyewear #LuxuryStrategy #MadeInItaly #B2B #Innovation #SDAInsight #GrowthStrategy #Symbolicindustries

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🌐 In today’s hyperconnected world, inertia is a greater risk than disruption.   📗 In “Market Strategies in a Hyper-Connected World” (EgeaEditore, 2025), Alessandro Arbore argues that strategy must become a living process—constantly evolving, rarely fixed. The core lesson? Success lies in dynamic adaptation, not static plans.   What does this mean in practice?   👉​ Leaders must decide when to initiate change, when to join existing movements, and when to co-evolve, aligning boldness with defensibility. (Egea Online)   👉​ Marketing must reclaim its place as a strategic engine, not a downstream function. It’s no longer enough to execute plans—you must lead experiments, interpret signals, and shift course when data and intuition demand.   👉​ AI is a powerful ally—but one that must be steered. In marketing, generative AI should augment human insight, not replace it; success depends on preserving judgment, reputation, and tacit knowledge.   Arbore calls for new mindsets in leadership, marketing, and innovation. The environments we compete in are no longer linear or predictable.   📌 Only organizations that embed learning, agility, and “abductive” thinking (a way of reasoning that starts from incomplete or ambiguous information and generates the most plausible hypothesis to explain it) into their core will thrive.   👉 For those who lead, market, or design strategy in any capacity, this book can be a strategic guide to staying relevant when change is the only constant.   Discover more on SDA Bocconi insight: https://lnkd.in/dS53QqG3

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Excited for the new batch of the I-Tech Innovation Program! This program, promoted by Fondazione Golinelli and CRIF and managed by G-Factor, incubator-accelerator of Fondazione Golinelli, supports early-stage teams working on real-world problems with high-growth potential It’s not just about acceleration it’s about helping startups build the right partnerships, get funding-ready, and scale internationally The program will support 12 startups across 6 key verticals: •EdTech in Life Science •AI & Data in Finance & Green Economy •AgriTech & FoodTech •Industry 4.0 •Social Impact •TravelTech & Smart Mobility Applications are open to •innovative startups •spin-offs •newcos •entrepreneurial teams with just an idea Activities will take place between January and May 2026 with sessions both online and in Bologna What I appreciate most is how this program connects research, industry, and venture with the goal of building scalable, investable solutions, not just prototypes Applications are open until October 15 and there is an info webinars coming up on October 8th at 17:00 If you’re building something in one of these areas or supporting a team that is take a look, this might be the right platform Link in first comment

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The Sustainable Mobility Side Event, held as part of Italian Tech Week, has drawn to a close, confirming once again CA Auto Bank’s role as a key player in mobility innovation. Alberto Conrotto, Digital Manager at CA Auto Bank, joined a panel organized by EIT Urban Mobility and OGR Torino, which explored how strategic collaborations and targeted investments can accelerate the development of Europe’s mobility sector. The discussion was moderated by Alessandro Di Stefano of StartupItalia. The debate featured contributions from: Matteo Consonni, Investment and Portfolio Manager at EIT Urban Mobility; Francesca Cavanna, Managing Director Europe at Mind the Bridge; and Marco Parlani, Project Manager at LIFTT. CA Auto Bank’s participation reaffirmed its strategic focus on the future of mobility, which involves actively seeking out new innovations and forging partnerships with disruptive startups to accelerate the transition to a more sustainable and technologically advanced world.

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Thrilled to see my perspective on emerging customer behavior making headlines on Italy's #1 business newspaper (Il Sole 24 Ore) Giampaolo Colletti and Fabio Grattagliano perfectly synthesized what I've been observing: the lines between gaming, commerce, and brand engagement are dissolving before our eyes. The article highlights three game-changing trends that every marketer should understand: ☝️ Virtual worlds as marketing frontiers: Platforms like Fortnite, Roblox, and Minecraft aren't just games anymore, but act like immersive marketing ecosystems where brands can create authentic experiences that resonate with Gen Alpha and Gen Z. ✌️ The rise of new forms of "advergame": We're witnessing the emergence of advertising that doesn't interrupt the experience but enhances it. Brands are becoming part of the gameplay itself (aka creating value rather than disrupting it). 🫶 Community-driven commerce: These platforms are proving that the future of retail isn't selling products, it's building COMMUNITIES WHERE COMMERCE HAPPENS NATURALLY. What fascinates me most is how these gaming environments are teaching us new rules for customer engagement: 1. authenticity over promotion, 2. experience over transaction, 3. community over audience. The implications for traditional retail and marketing are profound and they apply beyond Fortnite, Roblox and Minecraft. 😉 -gs

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Has #marketing lost its way? In a society increasingly shaped by speed, personalization and algorithmic feeds, the erosion of critical thinking and responsible decision-making is becoming more visible. And marketing — once a discipline designed to understand and create value for customers — may be part of the problem. In a recent analysis, Paolo Guenzi (SDA Bocconi School of Management) reflects on how the misapplication of marketing principles can contribute to a broader cultural decline. Tools intended to simplify and enhance the customer experience can, when distorted, foster impatience, passivity and superficiality. A recent reflection highlights how tools originally designed to improve relationships between companies and their customers — simplicity, automation, emotional storytelling — can, when distorted, contribute to the spread of impatience, passivity and even ignorance. Five key trends are accelerating this shift: 🔹 The reduction of marketing to mere communication, favoring form over substance 🔹 The fragmentation of responsibilities among hyper-specialized external actors 🔹 A dangerous focus on short-term results at the expense of strategic thinking 🔹 Algorithm-driven standardization that undermines innovation 🔹 The growing dehumanization of decision-making, particularly with the rise of AI In this landscape, marketing professionals must reclaim a deeper purpose: to orchestrate the entire organization around the long-term needs of customers and society. This means being at the table — not on the sidelines — when it comes to shaping how digitalization and sustainability are translated into action. It’s time for marketers to reflect critically on their role, not just in business, but in the cultural and ethical trajectory of our societies.

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Breaking! #Shein fined again. The Italian Competition and Market Authority (AGCM) has fined #Shein's web sales company Infinite Styles Services €1 million for the use of misleading green claims. The AGCM called out environmental claims in the #SHEINTHEKNOW, "evoluSHEIN" and "Social Responsibility" sections of websites as vague, generic, overly emphatic and misleading. Specifically: ♻️ environmental assertions relating to circularity in the #SHEINTHEKNOW section were false or confusing 🌿 claims about "green" fibers used to describe garments in the "evoluSHEIN by Design" line did not clearly indicate the life cycle environmental benefits of the products nor their marginal percentage in total Shein branded products 🛢️ claims in the section on Social Responsibility to reduce greenhouse gas emissions 25% by 2030 and to zero by 2050 were general, vague and at odds with increased emissions in 2023 and 2024. The AGCM said that consumers could be mislead into believing that the "evoluSHEIN by Design" collection is made with "eco-sustainable" materials that are fully recyclable. Once again, the AGCM emphasised the enhanced due diligence obligations incumbent upon #Shein as a producer of highly polluting disposable clothing. Competition authorities in France and Italy have taken action against #Shein and #Temu multiple times in the last year, and the EU is also investigating their business practices and claims, but the most important aspect of this is the message it sends to other companies. False and misleading claims about social and environmental attributes will no longer be tolerated, regardless of the omnibus confusion. NGOs and consumer organisations are also likely to take legal action if regulation stalls. What should companies do? ✅ base all sustainability claims on scientific or factual evidence ✅ conduct due diligence to identify risks and impacts that could undermine or contradict those claims ✅ trace their value chains and collect actual performance data on key social and environmental risks (e.g. scope 3 GHG emissions) ✅ don't rely on audits and certifications to prevent liability Michael Posner Dorothee Baumann-Pauly Markus Löning Justine Nolan Simone Cipriani Matteo Ward Sarah Kent Equiception Business and Human Rights Christine Kim

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Winery transactions: Tommasi invests in Puglia, with Tenuta Eméra and Cantina Moros: The current situation for the wine market is not the best, but a “cultural beverage” that has accompanied humanity for millennia has a long future ahead of it, and there are those who believe in it and continue to invest in it, with a particular focus on wine tourism. One such investor is Tommasi Family Estates, the Tommasi family’s wine group, one of the most important in Italy, with over 800 hectares of vineyards and a turnover of €31.9 million in 2024. The group’s heart is in Valpolicella, but it has eight wine estates in seven regions - Tommasi in Veneto, including the jewel Villa De Buris, Tenuta di Caseo in Lombardy, Casisano in Montalcino and Poggio al Tufo in the Tuscan Maremma, Masseria Surani in Puglia, Paternoster in Basilicata, a project in Umbria in Orvieto, the acquisition of Ammura, an estate on Mount Etna in Sicily in 2022, and partnerships in Chianti Classico with La Massa and in Friuli Venezia Giulia in Collio with Marco Felluga Russiz Superiore. And now it is also expanding in Puglia, with the acquisition of two prestigious estates in Salento, namely Tenuta Eméra in Lizzano and Cantina Moros in Guagnano, created by winemaker Claudio Quarta, who, according to a statement, “after a long and prestigious career, has announced his retirement”, entrusting the two estates to the Tommasi family. Source: winenews.it

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