Maria Elena Cappello
Milano, Lombardia, Italia
3568 follower
Oltre 500 collegamenti
Attività
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A couple of weeks ago I wrapped up IMD’s Leading Sustainable Business Transformation and it’s been genuinely energizing. Over the last weeks we moved…
A couple of weeks ago I wrapped up IMD’s Leading Sustainable Business Transformation and it’s been genuinely energizing. Over the last weeks we moved…
Consigliato da Maria Elena Cappello
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Si apre un nuovo entusiasmante capitolo professionale. Sono felice della nuova sfida come #Executive #Chairman di Spindox , eccellenza italiana…
Si apre un nuovo entusiasmante capitolo professionale. Sono felice della nuova sfida come #Executive #Chairman di Spindox , eccellenza italiana…
Consigliato da Maria Elena Cappello
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In una recente intervista rilasciata a Forbes Italia, Angela Cossellu, nostra direttrice generale, condivide la sua visione sull’evoluzione degli…
In una recente intervista rilasciata a Forbes Italia, Angela Cossellu, nostra direttrice generale, condivide la sua visione sull’evoluzione degli…
Consigliato da Maria Elena Cappello
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Formazione
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Lingue
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italian
Conoscenza madrelingua o bilingue
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English
Conoscenza professionale completa
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German
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Altre attività di Maria Elena
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Who said enterprise SaaS couldn't be fun?! Great job Lori Niquette!
Who said enterprise SaaS couldn't be fun?! Great job Lori Niquette!
Consigliato da Maria Elena Cappello
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🏆 Some milestones mean more than a trophy , they signal a shift. I’m incredibly proud to share that Felix AI has won the 2025 ISG Software…
🏆 Some milestones mean more than a trophy , they signal a shift. I’m incredibly proud to share that Felix AI has won the 2025 ISG Software…
Consigliato da Maria Elena Cappello
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In Western populations, life expectancy has risen to about 84 years, but the gap with healthy life expectancy remains significant. This period is…
In Western populations, life expectancy has risen to about 84 years, but the gap with healthy life expectancy remains significant. This period is…
Consigliato da Maria Elena Cappello
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If 92% of children say that play makes them feel good, imagine what would happen if we never stopped playing. Picture a world where grown-ups embrace…
If 92% of children say that play makes them feel good, imagine what would happen if we never stopped playing. Picture a world where grown-ups embrace…
Consigliato da Maria Elena Cappello
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La scorsa settimana abbiamo salutato i nostri uffici con un’ultima festa in grande stile. 🎉 Qui abbiamo costruito legami e celebrato i traguardi…
La scorsa settimana abbiamo salutato i nostri uffici con un’ultima festa in grande stile. 🎉 Qui abbiamo costruito legami e celebrato i traguardi…
Consigliato da Maria Elena Cappello
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Il ruolo del leader oggi si misura nella capacità di intercettare i segnali della realtà e trasformarli in innovazione sostenibile. È un tema di…
Il ruolo del leader oggi si misura nella capacità di intercettare i segnali della realtà e trasformarli in innovazione sostenibile. È un tema di…
Consigliato da Maria Elena Cappello
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Such an inspiring night in Milan as Bloomberg New Voices launched its intensive media training program for senior female executives across Italy for…
Such an inspiring night in Milan as Bloomberg New Voices launched its intensive media training program for senior female executives across Italy for…
Consigliato da Maria Elena Cappello
Altri profili simili
Esplora altri post
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Gabriella Lojacono
👓 What the eyewear industry teaches us about successful #growth and bold and impeccable #corporate #strategy #ideation and #execution? Based on my recent SDA Bocconi #Insight contribution, here are five key lessons: 1️⃣ Vertical integration is a launchpad for innovation, not just control. 2️⃣ Proprietary brands strengthen portfolios beyond licensing logic. 3️⃣ Global listening matters, growth requires local insight, not just distribution. 4️⃣ Italy (and Veneto) is more than a supply chain: it’s an R&D lab in motion. 5️⃣ Eyewear is an important gateway to Made in Italy, cultural and emotional. Eyewear proves that heritage sectors can be reimagined, with the right balance of craft, scale, and vision. ➡️ Full article here (Italian version available): https://lnkd.in/d6M-WsRN #Eyewear #LuxuryStrategy #MadeInItaly #B2B #Innovation #SDAInsight #GrowthStrategy #Symbolicindustries
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Giuseppe Stigliano
Thrilled to see my perspective on emerging customer behavior making headlines on Italy's #1 business newspaper (Il Sole 24 Ore) Giampaolo Colletti and Fabio Grattagliano perfectly synthesized what I've been observing: the lines between gaming, commerce, and brand engagement are dissolving before our eyes. The article highlights three game-changing trends that every marketer should understand: ☝️ Virtual worlds as marketing frontiers: Platforms like Fortnite, Roblox, and Minecraft aren't just games anymore, but act like immersive marketing ecosystems where brands can create authentic experiences that resonate with Gen Alpha and Gen Z. ✌️ The rise of new forms of "advergame": We're witnessing the emergence of advertising that doesn't interrupt the experience but enhances it. Brands are becoming part of the gameplay itself (aka creating value rather than disrupting it). 🫶 Community-driven commerce: These platforms are proving that the future of retail isn't selling products, it's building COMMUNITIES WHERE COMMERCE HAPPENS NATURALLY. What fascinates me most is how these gaming environments are teaching us new rules for customer engagement: 1. authenticity over promotion, 2. experience over transaction, 3. community over audience. The implications for traditional retail and marketing are profound and they apply beyond Fortnite, Roblox and Minecraft. 😉 -gs
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Fabio Todesco
🌐 In today’s hyperconnected world, inertia is a greater risk than disruption. 📗 In “Market Strategies in a Hyper-Connected World” (EgeaEditore, 2025), Alessandro Arbore argues that strategy must become a living process—constantly evolving, rarely fixed. The core lesson? Success lies in dynamic adaptation, not static plans. What does this mean in practice? 👉 Leaders must decide when to initiate change, when to join existing movements, and when to co-evolve, aligning boldness with defensibility. (Egea Online) 👉 Marketing must reclaim its place as a strategic engine, not a downstream function. It’s no longer enough to execute plans—you must lead experiments, interpret signals, and shift course when data and intuition demand. 👉 AI is a powerful ally—but one that must be steered. In marketing, generative AI should augment human insight, not replace it; success depends on preserving judgment, reputation, and tacit knowledge. Arbore calls for new mindsets in leadership, marketing, and innovation. The environments we compete in are no longer linear or predictable. 📌 Only organizations that embed learning, agility, and “abductive” thinking (a way of reasoning that starts from incomplete or ambiguous information and generates the most plausible hypothesis to explain it) into their core will thrive. 👉 For those who lead, market, or design strategy in any capacity, this book can be a strategic guide to staying relevant when change is the only constant. Discover more on SDA Bocconi insight: https://lnkd.in/dS53QqG3
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