Gianluca Maruzzella

Gianluca Maruzzella

Milano, Lombardia, Italia
12.475 follower Oltre 500 collegamenti

Informazioni

Gianluca is a entrepreneur with 10 years of international experience in Atificial…

Articoli di Gianluca

  • Talk Magic: numeri e insight 🔍

    Tra post di wrap up del 2023 e buoni propositi per il 2024, ieri è uscita l’ultima puntata (speciale, un vero e proprio…

    10 commenti

Attività

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Esperienza

  • Grafico indigo.ai

    indigo.ai

    Piazza Vetra 17, Milano (MI)

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    Milan, Lombardy, Italy

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    Milano, Italia

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    Milano, Italia

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    Milano, Italia

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    Milano, Italia

Formazione

  • Grafico Politecnico di Milano

    Politecnico di Milano

    110/110

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    Master thesis in Multi-channel Marketing: "The attentional esteem of italian consumers' media experiences". The work stems from the desire to study what strategic actions companies should put in place to maintain a high level of attention of an Italian consumer during a medial experience. I developed a model that, relying on the determinants of attention, defines their impact on attention in terms of quantity. Statistical analysis was carried out using a multilevel multivariate regression…

    Master thesis in Multi-channel Marketing: "The attentional esteem of italian consumers' media experiences". The work stems from the desire to study what strategic actions companies should put in place to maintain a high level of attention of an Italian consumer during a medial experience. I developed a model that, relying on the determinants of attention, defines their impact on attention in terms of quantity. Statistical analysis was carried out using a multilevel multivariate regression model. The framework introduced is capable of supporting actors that produce and distribute media content in the adoption of medial experience as a unit of analysis, with which to interpret the media ecosystem and stand out within it.

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Licenze e certificazioni

Progetti

  • H-ACK RETAIL

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    H-ACK RETAIL is a business hackathon organized by H-FARM, leader italian startup incubator. The competition requires participants to analyze a company, providing an innovative solution to rethink and redesign the consumer experience at retail and to pitch in front of a panel of experts.

    Winning team of the GEOX brief with the project "The (new) GPS Project - Geox Positioning System".

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Lingue

  • Italiano

    Conoscenza madrelingua o bilingue

  • Inglese

    Conoscenza professionale completa

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