Paolo Pascolo

🤩 New photo with our beautiful cover ❤️ This article by Fabiana Arduini from University of Rome Tor Vergata outlines the the #roadmap of electrochemical paper-based analytical devices (ePADs). Paper has unique role in making sensors more accessible, eco-friendly, and multifunctional. From foldable 3D designs to reagent-free measurements, paper is redefining what’s possible in #electrochemistry. An #origami_crane on the cover illustrates the flexibility and transformative potential of #paper in this field. 🔗 https://lnkd.in/egeYRw6f #sciart #science #scientific_illustration #chemistry #ellamaru #sciencegirl #sci_artist #sci_design #cover #scientific_cover #phd #phdlife

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🌐 In today’s hyperconnected world, inertia is a greater risk than disruption.   📗 In “Market Strategies in a Hyper-Connected World” (EgeaEditore, 2025), Alessandro Arbore argues that strategy must become a living process—constantly evolving, rarely fixed. The core lesson? Success lies in dynamic adaptation, not static plans.   What does this mean in practice?   👉​ Leaders must decide when to initiate change, when to join existing movements, and when to co-evolve, aligning boldness with defensibility. (Egea Online)   👉​ Marketing must reclaim its place as a strategic engine, not a downstream function. It’s no longer enough to execute plans—you must lead experiments, interpret signals, and shift course when data and intuition demand.   👉​ AI is a powerful ally—but one that must be steered. In marketing, generative AI should augment human insight, not replace it; success depends on preserving judgment, reputation, and tacit knowledge.   Arbore calls for new mindsets in leadership, marketing, and innovation. The environments we compete in are no longer linear or predictable.   📌 Only organizations that embed learning, agility, and “abductive” thinking (a way of reasoning that starts from incomplete or ambiguous information and generates the most plausible hypothesis to explain it) into their core will thrive.   👉 For those who lead, market, or design strategy in any capacity, this book can be a strategic guide to staying relevant when change is the only constant.   Discover more on SDA Bocconi insight: https://lnkd.in/dS53QqG3

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Has #marketing lost its way? In a society increasingly shaped by speed, personalization and algorithmic feeds, the erosion of critical thinking and responsible decision-making is becoming more visible. And marketing — once a discipline designed to understand and create value for customers — may be part of the problem. In a recent analysis, Paolo Guenzi (SDA Bocconi School of Management) reflects on how the misapplication of marketing principles can contribute to a broader cultural decline. Tools intended to simplify and enhance the customer experience can, when distorted, foster impatience, passivity and superficiality. A recent reflection highlights how tools originally designed to improve relationships between companies and their customers — simplicity, automation, emotional storytelling — can, when distorted, contribute to the spread of impatience, passivity and even ignorance. Five key trends are accelerating this shift: 🔹 The reduction of marketing to mere communication, favoring form over substance 🔹 The fragmentation of responsibilities among hyper-specialized external actors 🔹 A dangerous focus on short-term results at the expense of strategic thinking 🔹 Algorithm-driven standardization that undermines innovation 🔹 The growing dehumanization of decision-making, particularly with the rise of AI In this landscape, marketing professionals must reclaim a deeper purpose: to orchestrate the entire organization around the long-term needs of customers and society. This means being at the table — not on the sidelines — when it comes to shaping how digitalization and sustainability are translated into action. It’s time for marketers to reflect critically on their role, not just in business, but in the cultural and ethical trajectory of our societies.

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Molto interessante su come opera OpenAI - pieno di perle. Sto ragionando per capire cosa è utile per organizzazioni più piccole/crescita meno esplosiva. (link in commento) Perle: Teams at OpenAI are much more fluid than they might be elsewhere. When launching Codex, we needed some help from a few experienced ChatGPT engineers to hit our launch date. We met with some of the ChatGPT EMs to make the request. The next day we had two badass folks ready to dive in and help. There was no "waiting for quarterly planning" or "re-shuffling headcount". It moved really quickly. There's a strong bias to action (you can just do things). It wasn't unusual for similar teams but unrelated teams to converge on various ideas. I started out working on a parallel (but internal) effort similar to ChatGPT Connectors. There must've been ~3-4 different Codex prototypes floating around before we decided to push for a launch. These efforts are usually taken by a small handful of individuals without asking permission. Teams tend to quickly form around them as they show promise Vale la pena leggerlo tutto

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Excited for the new batch of the I-Tech Innovation Program! This program, promoted by Fondazione Golinelli and CRIF and managed by G-Factor, incubator-accelerator of Fondazione Golinelli, supports early-stage teams working on real-world problems with high-growth potential It’s not just about acceleration it’s about helping startups build the right partnerships, get funding-ready, and scale internationally The program will support 12 startups across 6 key verticals: •EdTech in Life Science •AI & Data in Finance & Green Economy •AgriTech & FoodTech •Industry 4.0 •Social Impact •TravelTech & Smart Mobility Applications are open to •innovative startups •spin-offs •newcos •entrepreneurial teams with just an idea Activities will take place between January and May 2026 with sessions both online and in Bologna What I appreciate most is how this program connects research, industry, and venture with the goal of building scalable, investable solutions, not just prototypes Applications are open until October 15 and there is an info webinars coming up on October 8th at 17:00 If you’re building something in one of these areas or supporting a team that is take a look, this might be the right platform Link in first comment

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The Sustainable Mobility Side Event, held as part of Italian Tech Week, has drawn to a close, confirming once again CA Auto Bank’s role as a key player in mobility innovation. Alberto Conrotto, Digital Manager at CA Auto Bank, joined a panel organized by EIT Urban Mobility and OGR Torino, which explored how strategic collaborations and targeted investments can accelerate the development of Europe’s mobility sector. The discussion was moderated by Alessandro Di Stefano of StartupItalia. The debate featured contributions from: Matteo Consonni, Investment and Portfolio Manager at EIT Urban Mobility; Francesca Cavanna, Managing Director Europe at Mind the Bridge; and Marco Parlani, Project Manager at LIFTT. CA Auto Bank’s participation reaffirmed its strategic focus on the future of mobility, which involves actively seeking out new innovations and forging partnerships with disruptive startups to accelerate the transition to a more sustainable and technologically advanced world.

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Thrilled to see my perspective on emerging customer behavior making headlines on Italy's #1 business newspaper (Il Sole 24 Ore) Giampaolo Colletti and Fabio Grattagliano perfectly synthesized what I've been observing: the lines between gaming, commerce, and brand engagement are dissolving before our eyes. The article highlights three game-changing trends that every marketer should understand: ☝️ Virtual worlds as marketing frontiers: Platforms like Fortnite, Roblox, and Minecraft aren't just games anymore, but act like immersive marketing ecosystems where brands can create authentic experiences that resonate with Gen Alpha and Gen Z. ✌️ The rise of new forms of "advergame": We're witnessing the emergence of advertising that doesn't interrupt the experience but enhances it. Brands are becoming part of the gameplay itself (aka creating value rather than disrupting it). 🫶 Community-driven commerce: These platforms are proving that the future of retail isn't selling products, it's building COMMUNITIES WHERE COMMERCE HAPPENS NATURALLY. What fascinates me most is how these gaming environments are teaching us new rules for customer engagement: 1. authenticity over promotion, 2. experience over transaction, 3. community over audience. The implications for traditional retail and marketing are profound and they apply beyond Fortnite, Roblox and Minecraft. 😉 -gs

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Pack - The People Development Platform, the HR tech startup helping companies build and strengthen human capital with its all-in-one platform, has secured €3.5 million. The round was supported by the team led by Giulia Bianchi Frangipane of Bonelli Erede, with senior associate Enrico Goitre assisting Pack in the legal structuring of the transaction. Alessandro Profumo | Pietro Maria Picogna | Giacomo Gentili | Selene Santacaterina 🔗 Read full article link in comment #HRTech #StartupFunding #FutureOfWork #HumanCapital #AIinHR #VentureCapital #WorkplaceInnovation #HRPlatform #TeamGrowth #eustartups #news

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