Timothy O'Connell

Timothy O'Connell

Gambettola, Emilia Romagna, Italia
5685 follower Oltre 500 collegamenti

Informazioni

I am a leader and pioneering force in the European business landscape, known for my…

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Attività

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Esperienza

  • Grafico The Tailors

    The Tailors

    Forlì Cesena Area, Italy

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    Venice Area, Italy

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    Treviso, Veneto, Italy

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    Bologna, Emilia-Romagna, Italy

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    Greater Denver Area

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    Cesena, Emilia-Romagna, Italy

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    Verona Area, Italy

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    Rimini Area, Italy

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    Greater Seattle Area

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    Trento Area, Italy

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    Veneto, Italy

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    Treviso Area, Italy

Formazione

Pubblicazioni

Progetti

  • End User ASPIRATIONS

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    When you ask people why they have decided to go to the gym and train, the typical answers are "I need to lose weight", "I want to have stronger muscles", etc. If you are curious and ask once again "why do you want to lose weight?", then you get very different types of answers: "I want to look good for myself", "I want to show off", "I want to improve my sport performance", "I need to have a more energetic lifestyle", "I need a better mind and body balance", "I just want to try something…

    When you ask people why they have decided to go to the gym and train, the typical answers are "I need to lose weight", "I want to have stronger muscles", etc. If you are curious and ask once again "why do you want to lose weight?", then you get very different types of answers: "I want to look good for myself", "I want to show off", "I want to improve my sport performance", "I need to have a more energetic lifestyle", "I need a better mind and body balance", "I just want to try something new".
    That is the real and deepest motivation to physical activity. That is what Technogym has called the end user ASPIRATION. In an industry where motivation is the fuel to promote a wellness lifestyle and improve its economics, the End User Aspirations represent the ultimate level of segmentation to sell and deliver a truly personal experience. Technogym has partnered with the IULM University of Milan to carry out an extensive research on thousands of people over different countries and has defined the SIX BASIC ASPIRATIONS that compose the unique mix of motivations of each individual. Despite the risk of running in a very complicated theoretical model, Technogym has simplified the process for business operators by developing the Aspiration FINDER, a very concise questionnaire that in less than 2 minutes profiles a person and delivers its Aspiration MAP, i.e. its unique mix of aspirations.
    Basically in less than 2 minutes, with a standard and zero-effort procedure, each operator can learn which are the main aspirations to focus on and which are to neglect when presenting the club offering, thus increasing the chance of converting prospects in members, and when delivering the overall service experience. Today the Aspiration FINDER has been adopted in hundreds of clubs in all major countries where Technogym operates, delivering higher attraction, retention and average spending.

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Lingue

  • Italian

    Conoscenza professionale

  • English

    Conoscenza madrelingua o bilingue

Organizzazioni

  • AIS - Associazione Italiana Sommelier

    Member

  • CAI - Club Alpino Italiano

    Member

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