Science Communication Beyond Tomorrow III

1. 4 Mar 2025, 09:15 - 10:00 (CET)

   Coffee and networking
2. 10:00 - 10:05 (CET)

   Welcome

   Antje Collowald, Head of Unit for Communication, European Commission, Joint Research Centre

3. 10:05 - 10:15 (CET)

   Setting the scene

   Bernard Magenhann, Acting Director-General, European Commission, Joint Research Centre

4. 10:15 - 11:15 (CET)

   Panel discussion 1 – From ‘wow’ to ‘how’

   AI is here to stay, shaping the lives and professions of science and public communicators. What has its journey revealed so far? What opportunities exist for more impactful communication, and what challenges must be addressed for its safe and responsible use? This session offers a state of play from political, scientific, and practitioner perspectives. 

   • Dialekti-Athina Voutyrakou, Athens City councillor and member of the Committee of the Region's Young Elected Politicians Programme (PES/Greece) 
   • Marco Inchingolo, Cognitive Scientist, Knowledge management officer, representative of GPT@JRC, European Commission, Joint Research Centre
   • Hans Van de Water, Science communicator, owner of The Floor is Yours 

   Moderated by Mirko Bischofberger, Head of Knowledge and Technology Transfer, Swiss National Science Foundation

5. 11:15 - 11:40 (CET)

   Networking coffee
6. 11:40 - 12:45 (CET)

   Panel discussion 2 – from ‘how’ to ‘now... what?'

   Can AI unlock new ways to communicate the complexities of science? How might it revolutionise storytelling to craft narratives that captivate and engage diverse audiences like never before? We will explore how AI is transforming the art of communication, shaping innovative narratives, and fostering meaningful connections across disciplines and communities. 

   • Andres Algaba, FWO Postdoctoral Researcher in Artificial Intelligence (AI), Coordinator in Generative AI and Guest Professor at VUB, Member of the Young Academy Belgium
   • Mirko Bischofberger, Head of Knowledge and Technology Transfer, Swiss National Science Foundation 
   • Silke Toenshoff, Head of the Events and Local Dialogues Unit, European Committee of the Regions 

   Moderated by Snezha Kazakova, Head of Sector - Knowledge sharing and Collaboration, European Commission, Joint Research Centre

7. 12:45 - 13:45 (CET)

   Networking lunch
8. 13:45 - 15:30 (CET)

   Afternoon workshops – AI for communication into practice, from strategy design to audience research and content creation

   Workshop I – AI to improve efficiency, effectiveness and creativity of your communication strategies 

   This interactive workshop is designed to help European Commission and EP communicators develop the right framework, methods and prompts to upgrade their use of AI in their work. We'll present practical use cases to simplify tasks, improve efficiency, and to make your communication strategy more creative. We will share tools and prompting techniques that you can apply for policy and science communication right away. 

   Jacques Foul, Digital Communications Consultant and Trainer and Andras Baneth, Strategic Communications Consultant. 

   Workshop II - AI for content creation of complex information and scientific findings 

   Unlock the power of AI for content creation! In this hands-on workshop, participants will explore generative AI to craft engaging posts, visuals and videos. Designed for EU communicators, this session delivers practical skills to create impactful, audience-tailored content faster and more creatively. Get ready to dive in and elevate your communication game! 

   Julius Wesche, Sustainability Transitions Scientist, Science Communication Consultant

9. Show 3 more items
10. 15:30 (CET)

    Closing

Practical information