Peter-Jan Grech

Learning how to do brand strategy is one thing. But becoming a brand strategist who leads the room, shapes the brief, and drives real change? That takes more than skill. It takes a shift in how you see yourself and how you show up in your business. And one of the biggest hurdles? Selling strategy with confidence. The good news? Selling strategy is not that different from doing strategy. Scroll this carousel and I’ll show you how.🤩 Credit: Anneli Hansson

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Marketing isn’t just about creativity. It’s about mastering everything. Most marketers think their job is to make things look good. But the best marketers understand: → Finance → Innovation → Culture → Experience → Strategy → Positioning Here’s what top-level marketers know how to do: Brand Positioning ↳ Know your enemy, define your benefits, own your space. Strategic Planning ↳ Set clear goals, define purpose, and build a roadmap. Business Results ↳ Forecast revenue. Justify the spend. Speak the language of shareholders. Organisation Culture ↳ Marketing must influence the internal story, too. Customer Experience ↳ From service to tracking — own every touchpoint. Purchase Moment ↳ eComm, pricing, key accounts, POS — it's all marketing. Product Innovation ↳ Help shape what gets built by bringing in real insight. Brand Story ↳ Communicate clearly across every channel — earned, paid, shared. Being a marketer means being cross-functional. You don’t just “do ads”. You drive growth. Credit to: Natsu on Pinterest ------ Great marketing starts with the right mindset. Luckily, we have one. Marketing Mindset 

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Building a brand involves more than designing logos and crafting catchy slogans. You need to increase awareness so that your target audience even considers it. This guide explores what brand awareness is, why it’s vital, and steps you can take to boost visibility for yourself or your business: https://hbs.me/ycksmmbf #BrandAwareness #BrandMarketing

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Are you an established brand trying to build cultural relevance in a world that is constantly changing? Well, you’re not alone. Creating and nurturing cultural relevance is harder than ever‌… but it’s not impossible. Ultimately, it begins with cultural understanding. Here are a few ways that your brand can develop a better understanding of culture to drive brand saliency and relevance. #culturalrelevance #marketresearch #brandstrategy

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💡 "The future of marketing isn’t about choosing between technology and humanity. It’s about learning how to blend the two effectively." AI and automation can make marketing smarter, faster, and more personalised than ever before, but the real impact occurs when we pair these capabilities with human creativity, empathy, and judgment. It’s not tech vs. human. It’s tech + human. That’s where real connection lives. 🤝✨ In this article, Milla Hallanoro explores how businesses can embrace AI while keeping customer relationships at the heart of their strategy.  📖 Read it here: https://lnkd.in/d5u5RihD Infosys Salesforce Services Simplus Simplus ANZ (Infosys Salesforce Practice) #MarketingStrategy #AI #DigitalTransformation #CustomerExperience #MarTech #HumanCentric #MarketingAutomation #MarketingInnovation #Fluido

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BlackRook Academy are launching brand new one-day practical workshops designed for businesses looking to upskill. 👀 With this session's focus on: Canva Content Creation. Understand the following topics: ✨ Graphic design basics and brand consistency. ✨ Social media layouts and content types. ✨ Using Canva to create templates, carousels, and visuals. By the end of the session you will walk away with business-specific social media graphics and a professional presentation slide deck! 💪 Places are limited to ten per session so book early to secure your spot - email [email protected]. #BlackRookAcademy #ContentCreation #Canva #Workshops #Businesses Lucy Rook

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