Jorge Fajardo

Comex Masters was Comex's Integrated Campaign for the 2014 FIFA World Cup ¿How can a paintings brand could really stand out during this highly saturated moment? We summoned the 2 greatest (and eternal rivals) paid tv sports networks: Fox Sports & Espn, to create user concieved content together for the first time in history.

Award for a campaign that has the use of content at the heart. This includes everything from ad-funded TV deals to 'native' advertising campaigns such as sponsored stories, featured videos or messages via social media. It does not need to be owned or original content. Measurement of performance through metrics such as shares, likes, viewing duration or frequency will be important in making your entry a winner.

Brand Awareness (GOLD) - "Volvámonos Locos" Coca-Cola México
Cross Media Integration (GOLD) - "Volvámonos Locos" Coca-Cola México
Mobile App (BRONZE) - "Volvámonos Locos" Coca-Cola México
Location Based App (BRONZE) - "Volvámonos Locos" Coca-Cola México

"Volvámonos Locos" was an integrated campaign between both, online & offline media, which looked forward to celebrate the ones who are constantly doing random acts of kindness in order to achieve a better world, and encourage many more to start their own crazy movement.

Effie stands for effectiveness in marketing communications, spotlighting marketing ideas that work and encouraging thoughtful dialogue about the drivers of marketing effectiveness. The Effie network works with some of the top research and media organizations worldwide to bring its audience relevant and first-class insights into effective marketing strategy.

The Campaign: "Los Quedados" for Dominos Pizza won a bronze prize in the food category being the first 100% digital marketing… Mostrar más

Effie stands for effectiveness in marketing communications, spotlighting marketing ideas that work and encouraging thoughtful dialogue about the drivers of marketing effectiveness. The Effie network works with some of the top research and media organizations worldwide to bring its audience relevant and first-class insights into effective marketing strategy.

The Campaign: "Los Quedados" for Dominos Pizza won a bronze prize in the food category being the first 100% digital marketing campaign to achieve this award. Mostrar menos

The CNNExpansión Council recognizes the "Online Ordering" project as the Best e-Business project for " Reinventing the way to order pizza in Mexico. You can now order online and create your pizza as you always wanted it to be through a simple and friendly experience, continuing to assure 30 minutes delivery nationwide. "

CNNExpansión and its Council acknowledge Domino's Pizza website as the Site of the Year (highest award of the ceremony) after evaluating it's achievements, accomplishment of business objectives , design, navigation and user experience. The jury also highlighted the simplification in the ordering process, the incentive to repurchase via e-mail marketing and consumer involvement to design your own pizza.

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Award for excellence in the design and implementation of internal communication campaigns aimed at developing a creative awareness, influence opinion or behavior changes, communication management, ethics, morale, internal culture or change management within an organization.

Honourable mention of excellence for high performance in extra-curricular activities. This diploma is the highest honor a student can receive for participating in an outstanding and constant way in
sports, arts & culture, social responsibility and student leadership activities.