Luis Lozano

Most marketers are using AI like a Google search. They're missing 80% of its potential. I've spent the last year perfecting how marketers can actually prompt AI tools to get strategic, actionable output. Here's what I learned works: ❌ Bad prompt: "Write me a marketing strategy" ✅ Better prompt: "I'm launching a B2B SaaS product targeting marketing directors at companies with 50-200 employees. Our differentiator is real-time competitor analysis. Create a 90-day go-to-market strategy focusing on LinkedIn and industry events, with specific messaging for each channel and measurable KPIs." The difference? Context + Constraints + Clarity. Here's my 3-step framework for marketers: 1. Set the Scene → Your role, company size, industry, timeline → "I'm a Marketing Director at a Series A fintech startup..." 2. Define Success → What specific outcome do you need? → "Generate 5 campaign concepts that could drive 200 qualified leads in Q1..." 3. Add Business Logic → Budget constraints, target audience, competitive landscape → "Our budget is £50k, targeting CFOs at mid-market companies, avoiding tactics our competitors use..." The key insight: AI doesn't read your mind. It reads your prompts. The better your brief, the better your output. Just like briefing your team or an agency. Found this helpful?  ♻️ Share this post with your network  ✅ Follow me for more AI and marketing insights

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Most people see AI as a tool for writing content, but the real power comes when it's used as a thinking partner. Here’s how to use it smarter: 👉 Generate personas and real-world use cases 👉 Surface content gaps that might be missed 👉 Build topic clusters to connect the dots 👉 Bring structure to briefs for smoother execution I’ve broken this down in the video, worth a watch if you’re rethinking how AI fits into your content workflow. Are you using AI just to write, or to enhance your strategy? Do share in the comments! #AISEO #SEO

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Your B2B marketing needs to be memorable, like this coffee drawing. Stop blending in. Start leaving marks. [Watch this mesmerizing coffee art] That artist transforms ordinary coffee Into unforgettable art. Each design is unique. Each moment is memorable. Your B2B brand needs the same impact. 𝗧𝗵𝗲 𝘁𝗿𝗮𝗴𝗶𝗰 𝗕𝟮𝗕 𝗿𝗲𝗮𝗹𝗶𝘁𝘆: Most companies are vanilla coffee in paper cups. Same messaging. Same promises. Same forgettable presence. Then they wonder why buyers don't remember them. Last quarter, I watched a founder lose a $500K deal to a "lesser" competitor. "How did they win?" he asked, genuinely confused. "Our product is superior." When I investigated, the answer was clear: the competitor had been creating memorable content for 18 months. They weren't top-of-mind because they were better – they were top-of-mind because they were memorable. When decision time came, guess who the buyer thought of first? 𝗧𝗵𝗲 𝗺𝗲𝗺𝗼𝗿𝘆 𝗴𝗮𝗽 𝗶𝗻 𝗕𝟮𝗕: You never know when buyers will be ready. → Today, they're researching → Next month, they're evaluating → Six months later, they're buying → Two years later, they're expanding But here's the killer: They only consider brands they remember when that moment comes. 𝗧𝗵𝗲 "𝗖𝗼𝗳𝗳𝗲𝗲 𝗔𝗿𝘁" 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵: 1️⃣ 𝗙𝗶𝗻𝗱 𝗬𝗼𝘂𝗿 𝗖𝗮𝗻𝘃𝗮𝘀 Every memorable brand starts with a clear surface: → What problem do you solve that others ignore? → What industry assumption do you challenge? → What future do you believe in that others doubt? → What customer truth do you understand uniquely? 2️⃣ 𝗖𝗿𝗲𝗮𝘁𝗲 𝗬𝗼𝘂𝗿 𝗦𝗶𝗴𝗻𝗮𝘁𝘂𝗿𝗲 𝗔𝗿𝘁 Like those coffee designs, make it distinctly yours: → Develop a unique voice (contrarian, educational, provocative) → Create signature content formats (frameworks, analogies, stories) → Build recognizable visual patterns (colors, layouts, styles) → Own specific phrases that become industry language 3️⃣ 𝗖𝗿𝗮𝗳𝘁 𝗘𝘃𝗲𝗿𝘆 𝗧𝗼𝘂𝗰𝗵𝗽𝗼𝗶𝗻𝘁 Every interaction should leave a mark: → Your posts should be instantly recognizable → Your emails should feel different → Your website should have a personality → Your demo should tell a memorable story 4️⃣ 𝗥𝗲𝗽𝗲𝗮𝘁 𝗬𝗼𝘂𝗿 𝗔𝗿𝘁 𝗘𝘃𝗲𝗿𝘆𝘄𝗵𝗲𝗿𝗲 Consistency builds memory: → Same core message across all channels → Regular content that reinforces your angle → Stories that make your point stick → Repetition until they dream about your brand Remember: Like that coffee art, Your brand should be impossible to forget. Because in B2B, memorable beats better. And top-of-mind wins deals. What's your signature brand element that makes you unforgettable? ---- ❤️ 𝐈𝐟 𝐲𝐨𝐮 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐭𝐡𝐢𝐬. ♻️ 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐧𝐞𝐭𝐰𝐨𝐫𝐤. 🔔 Follow me for more helpful and entertaining videos to improve your go-to-market approach. 🤟

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Branding starts with operations, not design. Every business requires a brand promise that makes it clear what they do. But they don't mean anything if you can't keep them all the time. Your brand's reputation depends on how well you run your business. In AI-driven markets, the customer experience is what makes a company successful. Customers will be loyal to companies that make them feel welcome and respected. These people will tell others about your brand because they trust how you deliver. Most brands look back. They make logos and compose mission statements, but then they have a hard time keeping their promises. Brands that are smart do the opposite. They focus on operational excellence first, and then they develop their brand messaging around what they actually do. Your brand promise should be in line with how things really work. Your systems better be able to give 24-hour support if you say you will. If you say you offer personalized service, your staff should know the names and preferences of your customers. During onboarding, support calls, and problem-solving, people will remember how you made them feel. They may forget about new features, but they will always remember how you handled them. Strong operations make real brand stories. When you continually go above and beyond with your delivery, clients will automatically become advocates. They tell others about their good experiences because they really believe in the quality of your service. Focus on operational excellence that makes customers really happy. Your brand's reputation will grow on its own if you always provide and care about your customers.

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WHAT IF OTHERS COPY MY CLAIM? WILL I GET BEATEN BY COMPETITION? NO. Because consumers remember and trust the brand they see most. And if the first mover has done a great job of building brand assets then consumers only trust that brand even if several other competitors later make an entry with the exact same claim. here are two examples: ▪️▪️▪️▪️ Colgate “Fights germs, protects teeth, prevents cavities.” Despite almost every toothpaste brand (Pepsodent, Close-Up, Oral-B) making similar germ-fighting claims, Colgate remains the market leader in India with ~50% share for decades. Trust is built on heritage, dentist endorsements, distribution reach, and consistent reinforcement of being “the default toothpaste.” ▪️▪️▪️▪️ Dettol (Antiseptic & Hygiene) “Kills 99.9% of germs.” Even though Lifebuoy, Savlon, and dozens of hand sanitizers used the exact same germ-kill number, Dettol retained leadership because it was the first mover, deeply embedded in Indian households and hospitals, and symbolically linked to “protection you can trust.” 🟪🟪🟪🍒 Why Do Consumers Trust One Brand Over Another? When functional claims are identical, leadership depends on trust signals: ◾First Mover Advantage: The first entrant often builds a strong association (Dettol = germ kill; Colgate = toothpaste). But the first mover does not guarantee permanent leadership unless supported by consistent marketing and product reliability. ◾Demonstrations & Proof: like Harpic’s toilet demos, Head & Shoulders’ flaes test. ◾Endorsements & Authority: Colgate’s dentist endorsements or Dettol’s doctor/nurse imagery reinforce trust. ◾Distribution & Visibility: If a brand is more available and seen everywhere, it feels more “trusted.” ◾Brand Consistency: Staying true to one benefit over decades (Dettol on germs, Colgate on dental protection) helps cement leadership, even when competitors mimic. ◾Emotional Layering: Surf Excel shifted from pure “whiteness” to an emotional territory, ensuring relevance while competitors remained stuck at functional parity. ---------------------------------- Do First Entrants Always Stay at the Top? Not Always: Nirma dethroned Surf in the 1980s by undercutting on price. But Often, Yes: If the first entrant invests in distribution, trust building, innovation, and adapts messaging while staying consistent at the core. Colgate, Dettol, Harpic are textbook cases. -------------- #marketingwithvani #marketing #advertising #buildingbrands

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𝗘𝘃𝗲𝗿 𝗰𝗹𝗶𝗰𝗸𝗲𝗱 𝗼𝗻 𝗮𝗻 𝗮𝗱 𝗮𝗻𝗱 𝗹𝗮𝗻𝗱𝗲𝗱 𝗼𝗻 𝗮 𝗽𝗮𝗴𝗲 𝘁𝗵𝗮𝘁 𝗷𝘂𝘀𝘁 𝘄𝗼𝗿𝗸𝗲𝗱? That’s no accident, it’s strategy, design, and great copy all working together. If you’re launching a product, running a campaign, or building an audience, a well-designed landing page can make or break your results. In this new guide, Isabella Rose walks you through every step. From defining your goal and choosing a platform to writing clear, persuasive copy and tracking what actually converts. Whether you're new to landing pages or just want to sharpen your approach, this one's packed with practical tips you can apply straight away. 📄 How to Create a Landing Page: The Ultimate Guide ✍️ Written by Isabella Rose Follow the link in the comments below👇

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Attention is easy. Trust is hard. And in B2B marketing, it’s the difference between being seen and being believed. The new 2025 B2B Marketing Benchmark: Trust Is the New KPI is the result of months of research, conversations and deep dives into what’s actually working. We asked 1,500 marketers around the world how they’re building trust in an environment where skepticism is high and attention spans are low. The common thread across all of it: video that connects and creators who bring credibility. What stood out? 📈 39-point lift in awareness and engagement 🎯 30-point lift in lead gen and revenue 🤝 22-point boost in loyalty That’s real impact. If you’re thinking about how to grow your brand in a crowded market, I hope you’ll take a look and download the report. 👉 https://lnkd.in/gB2KwVYg

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