Passing off - Alyssa Smith Jewellery Ltd v Alisa Goodstone

"What's in a Name?" By John Massey Wright - Folger Shakespeare Library Digital Image Collection http://luna.folger.edu/luna/servlet/s/8msouv, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=40859850 Jane Lambert Intellectual Property Enterprise Court (Recorder Amanda Michaels) Alyssa Smith Jewellery Ltd v Alisa Goodstone t/a Alyssa Jewellery Desig n [2021] EWHC 1482 (IPEC) (9 June 2021) This was an action for passing off . The claimant is a company that designs, produces and sells jewellery. It is named after its founder and sole director, Ms Alyssa Smith. The defendant is also a jewellery designer. Her first name is Alisa but she trades as "Alyssa Jewellery Design" (one of "the Defendant's Signs") As the learned recorder, Amanda Michaels, noted in the first paragraph of her judgment, these proceedings arise out of the defendant's adoption of the trading name 'Alyssa Jewellery Design' for her own jewellery business. Th...