The Difference between Reputation and Goodwill: Starbucks (HK) Ltd and Another v British Sky Broadcasting Group PLC and Others
Supreme Court of the United Kingdom P hoto Pam Fray Licensed under Creative Commons Attribution-Share Alike 2.0 Generic licence. Source Wikipedia In Reckitt & Colman Products Ltd v Borden Inc [1990] 1 WLR 491, [1990] RPC 341, [1990] WLR 491, [1990] 1 All ER 873, [1990] UKHL 12, Lord Oliver said: "The law of passing off can be summarised in one short general proposition - no man may pass off his goods as those of another. More specifically, it may be expressed in terms of the elements which the plaintiff in such an action has to prove in order to succeed. These are three in number. First, he must establish a goodwill or reputation attached to the goods or services which he supplies in the mind of the purchasing public by association with the identifying "get-up" (whether it consists simply of a brand name or a trade description, or the individual features of labelling or packaging) under which his particular goods or services are...