The HEINEKEN Company

In part two of our Always a Choice four-part video series, Ali Dunworth, Laura Willoughby and Greg O’Shea take us through the headlines of the report.   69% agree Irish drinking culture is changing, yet 31% still report it’s hard to moderate because they feel obliged to explain themselves. Meanwhile, 37% of adults say they want to drink less.   The discussion focuses on where those tensions play out - pubs, parties, work events, and the practical ways we can remove the social friction that makes moderation feel difficult.   At HEINEKEN Ireland, we’re proud to be leading this shift, championing choice, inclusivity and moderation.   Tune in to hear their perspectives on how we keep the momentum going for a more inclusive social culture. Read the full Always a Choice Report here: https://lnkd.in/ePb-sNUg #AlwaysAChoice #Moderation #LeadTheWayInModeration

*BREAKING* F1 & HEINEKEN Chiefs, Stefano Domenicali & Dolf van den Brink, shake on a renewed and expanded multi-year partnership. Full story here https://lnkd.in/e5AFFiFx #F1 #Heineken00

For the first time in Formula 1 history, it almost sounds too good to be true: introducing the F1 season ticket🤯    Heineken has renewed & expanded its multi-year partnership with F1 including title sponsor for iconic races in São Paulo, Madrid, Silverstone, China, and Las Vegas. To celebrate, we’re launching the world’s first F1 season ticket.     Handed over personally by Global Heineken 0.0 Brand Ambassador, Max Verstappen, to one seriously lucky super-fan, this unique one-of-one (for now 🤫) ticket will grant the holder exclusive access to every single Grand Prix in the 2026 season. That’s 24 Grands Prix, across 24 cities, and 24 opportunities to bring fans together over a beer. Full story here https://lnkd.in/e5AFFiFx    #F1 #Heineken00 

Hybrid, office, remote… wherever you work, connection matters.   There’s plenty of debate about where we should work. But here’s what really caught our attention: nearly half (46%) of hybrid workers say they’re missing out on after-work socialising. At HEINEKEN, we believe the best ideas and the strongest bonds often start after hours. A shared laugh, a quick catch-up, a drink with colleagues… it’s more than just downtime. It’s where culture is built. That’s why we’re proud of our latest campaign in the UK: we’ve renamed pubs to ‘The Office’ to celebrate those after-work moments that matter. A playful reminder that connection doesn’t end when the workday does. Cheers to the brilliant teams who brought this to life. And if you needed a sign to grab a drink with your colleagues this week, this is it! 🍻💼 #Heineken #AfterWork #SocialConnection #WorkCulture #CheersToThat #WeAreHEINEKEN

Our CEO, Dolf van den Brink, shares the highlights of our 2025 third-quarter results. Full press release: https://lnkd.in/eTsp8hmF #Heineken #EverGreen #FinancialResults

We’re thrilled to announce that we have been awarded the Brand Grand Prix at the Golden Drum 2025; the festival’s highest honour, recognising the most awarded brand overall. 🏆 This achievement is a testament to the power of creative courage and the strength of our partnership with LePub. From The Boring Phone to The Social Swap and Pub Museums, each campaign reflects our belief in the importance of protecting socialising and fostering real human connection. 💚 In the words of our own Nabil Nasser: “These wins are a testament to the power of creative courage and the strength of our partnership with LePub. We believe creativity drives business growth and human connection.” A heartfelt thank you to all our teams and agency partners who made this possible. Let’s keep raising the bar. 🍻 Read more here: https://lnkd.in/edu3qTir #WeAreHEINEKEN #GoldenDrum2025 #BrandGrandPrix #Creativity #Marketing #LePub #AwardWinningWork #CheersToThat

In the first of our four-part video series exploring ‘Always a Choice: How Socialising is Changing in Ireland’, we’re showcasing how HEINEKEN Ireland is helping to shift social norms around moderation, through product innovation, responsible partnerships and sustained investment in alcohol-free options. In this film, HEINEKEN Ireland colleagues Barbara Anne Richardson and Michelle Rowley share their perspectives on how moderation is showing up in real life, from personal choices to professional partnerships, helping bring our insights to life in a relatable and inspiring way. Our research shows moderation is becoming mainstream: 87% said some of their most enjoyable social moments happened while moderating, or not drinking at all. Nearly one in three (29%) say that it’s ‘just as good’ as socialising with alcohol, reinforcing how mainstream moderation is becoming. Watch the film to hear how we’re turning insight into action, with on-trade and off-trade partners, campaigns and innovations that help make moderation more mainstream. 📘 Read the full Always a Choice Report here: https://lnkd.in/ePb-sNUg Barbara Anne Richardson Michelle Rowley

We’re thrilled to share that HEINEKEN Ireland has been shortlisted for the Cork Chamber Digital Marketing Awards in the ‘Best Use of Digital Marketing for Sustainable Impact’ category. Our ‘A Refreshing Way to Do Business” campaign is all about making a positive impact, putting people at the heart of our story, and using digital channels to spark real conversations about what responsible business can look like. It’s an honour to be recognised alongside so many organisations making a difference through digital innovation. Wishing the very best of luck to all the finalists!

We’re thrilled to share that HEINEKEN Ireland has been shortlisted for the Cork Chamber Digital Marketing Awards in the ‘Best Use of Digital Marketing for Sustainable Impact’ category. Our ‘A Refreshing Way to Do Business” campaign is all about making a positive impact, putting people at the heart of our story, and using digital channels to spark real conversations about what responsible business can look like. It’s an honour to be recognised alongside so many organisations making a difference through digital innovation. Wishing the very best of luck to all the finalists!