Edo Povel

"89% of ads are ignored.” – Forbes. With endless content fighting for attention, most ads fade into the noise. But AI can tell you what really makes an ad convert. Curious how? Discover how AI analyzes ad creativity to boost performance and unlock the secrets of high-converting campaigns. Read our latest blog: https://lnkd.in/gwiMKHYu #AdPerformance #AdQuality #AI #keyValueSystems

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Global growth isn’t a volume game. It’s a precision sport. Yet too many B2B brands launch into new markets without truly understanding: – Where the opportunity lives – How mature the funnel is – And what’s actually required to convert The result? Misaligned campaigns. Fragmented GTM. Wasted spend. In his latest blog, Marcus Hiles, SVP of Strategy at Just Global, breaks down why market sizing and segmentation should be your first move—not an afterthought. That means sizing the opportunity, segmenting by readiness, and activating GTM based on real buyer signals. Swipe through for key takeaways then read the blog for the complete story: https://lnkd.in/gZC7RB2Y

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AI Overviews are eating organic traffic (📉 30–70% drops for many businesses). Your clients are noticing. The question they’ll ask next: “Are we visible in AI search?” This new article breaks down how #SEO agencies can reposition themselves with GEO (Generative Engine Optimization) to: 🔹 Protect visibility in AI search 🔹 Create a business case for SEO service expansion 🔹 Become the authority clients depend on for AI visibility https://www/https://lnkd.in/gzARwxNW

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✨ WHAT’S NEW IN B2B MARKETING & ABM? ✨ B2B marketing and account-based strategies change fast. Driven by AI, automation, and the demand for deeper personalization. As we step deeper into Q3, here are some trends shaping the industry. ⤵️ • Marketers Are Serious and Excited About Adopting AI—But Also Stressed | ADWEEK A survey shows 78% of marketers say their companies are serious about integrating AI into daily operations. While optimism is high, many also report feeling stressed about the transition. 🔗 https://hubs.li/Q03BPvVg0 • How Vanity Metrics Stole Marketing’s Credibility – And How CMOs Can Get It Back | AdExchanger For years, metrics like clicks, likes, and page views have looked impressive but rarely tied to growth or revenue. Experts warn they’ve damaged marketing’s credibility with leadership and investors. 🔗 https://hubs.li/Q03BPwcw0 • Traditional marketing is dead (almost) | Fast Company By 2030, traditional advertising may be obsolete as buyers shift from passive exposure to performance-driven engagement. The focus is moving from reach and impressions to relevance and measurable results. 🔗 https://hubs.li/Q03BPt9_0 #abm #b2b #b2bmarketing #data #revenue #accountbasedmarketing #strategy #marketing #b2bbuyers

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Most of us have tried ChatGPT or Google Gemini by now, but the most useful AI for marketers is built into the social platforms themselves. Tools like Meta AI on Instagram and Symphony on TikTok help you spot trends and create content, right where your audience is.   Give this video a watch, stay curious, and keep experimenting as AI gets baked deeper into social media platforms every day. 

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Want to boost your marketing ROI and sales alignment in 2025? Discover why strategic B2B market segmentation is a game-changer. Learn how to segment and prioritize your audience for more effective, personalized campaigns - plus, practical tips to avoid common pitfalls. Blog Link: https://lnkd.in/d8WBHY95 Contact Us: https://lnkd.in/dEn4Yf4E #B2BMarketing #MarketSegmentation #BusinessGrowth #SalesStrategy #MarketingROI #CustomerSuccess #AccountBasedMarketing #LeadGeneration #DataDriven #DigitalMarketing

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𝗧𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗥𝗲𝘃𝗢𝗽𝘀: 𝗗𝗿𝗶𝘃𝗶𝗻𝗴 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗚𝗿𝗼𝘄𝘁𝗵 Revenue growth isn’t just about adding more leads at the top of the funnel, it’s about optimizing every stage of the journey. That’s where Revenue Operations (RevOps) comes in. By breaking silos across marketing, sales, customer success, and operations, RevOps transforms revenue from a fragmented process into a 𝗰𝗼𝗵𝗲𝘀𝗶𝘃𝗲 𝗴𝗿𝗼𝘄𝘁𝗵 𝗲𝗻𝗴𝗶𝗻𝗲. With RevOps in place, businesses achieve: 🔹 Aligned teams working toward shared revenue goals  🔹 Data-driven visibility across the customer lifecycle  🔹 Higher efficiency, reduced costs, and improved forecasting  🔹 Stronger retention and long-term profitability RevOps isn’t just an operational shift, it’s a mindset shift. It ensures 𝗲𝘃𝗲𝗿𝘆 𝗱𝗼𝗹𝗹𝗮𝗿 𝗶𝗻𝘃𝗲𝘀𝘁𝗲𝗱 𝗶𝘀 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗵𝗮𝗿𝗱𝗲𝗿, 𝘀𝗺𝗮𝗿𝘁𝗲𝗿, 𝗮𝗻𝗱 𝘄𝗶𝘁𝗵 𝗴𝗿𝗲𝗮𝘁𝗲𝗿 𝗶𝗺𝗽𝗮𝗰𝘁. The result? Not just growth, but 𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁, 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗴𝗿𝗼𝘄𝘁𝗵. Ready to see how RevOps can reshape your revenue strategy? Let’s talk. #RevOps #RevenueGrowth #BusinessStrategy #B2BMarketing #DigitalTransformation #Leadership 

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You can buy traffic. You can’t buy trust. and trust compound the profit. That’s why your first funnel isn’t ads or SEO -it’s trust. In our latest video, we explain: ✔️ Why trust compounds faster than clicks ✔️ A real brand story (Nira) that scaled trust-first ✔️ A zero-budget checklist to build trust this week Full breakdown here

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