Sohrab Hosseini

We just launched our first customer in the Netherlands in under 1 hour 🇳🇱 The integrations were already there, so we had a head start. But the magic was in how quickly we could configure the rest; settings, standards, tax numbers, codifications. This is possible because our product is AI-native. It’s not just another SaaS bolting AI on top. We build with the models, not against them. Some ways this shows up: → Approvals happen implicitly based on tool calls → Workflows are written in plain English → UX primitives are abstractions designed around threads/conversations It is how we truly create a global product! This speed isn’t just an implementation detail. It’s what accounting should feel like in the AI era.

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Sustainability is at an inflection point: show commercial value or risk being sidelined to compliance. Het Financieele Dagblad just ran a feature on how we’re building the future of sustainability work at beSirius for the most critical industry for the energy transition and defense, right here from the Netherlands. Thanks to Jasper Houtman for turning my brain-dump into a story worth reading. 😁 https://lnkd.in/eD7cYX2s

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AI’s Next Battleground: Your Browser I contributed to an article in this morning's Het Financieele Dagblad about a new front in the AI race: the web browser. For years, browsers like Google Chrome, Safari and Firefox have been stable and almost invisible gateways to the internet. Now AI is changing that. Start-ups such as Perplexity and The Browser Company, as well as giants like OpenAI, are building AI-first browsers to get closer to users from the very moment they go online. The logic is simple. Control the browser and you control the starting point for billions of people, along with their data and habits. For Google, integrating AI into Chrome could also disrupt its $250+ billion ad business if AI answers replace traditional search clicks. The browser is no longer just a tool. It is becoming prime digital real estate in the AI era. Full FD article (in Dutch, paywall): https://lnkd.in/eZk3UiVU

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"I like things to be easy... so I let AI think along." - Kees van Middendorp Kees joined our Zoom call late, wifi issues. But within minutes, it became clear: this isn't a coach experimenting with AI. He's a very early adopter in the coaching world. Executive coach. Start-up mentor. Three days a week, 90% online. Kees is also an associate at Global Coach Group, a global network of 3,500 carefully selected independent coaches. His AI toolkit? A Zoom notetaker, Reanotes for ICF competency analysis, and You.com, access to over 30 AIs for €200 per year. What stuck with me wasn’t just his tech stack. It was his clarity: "I get my work through coaching networks and platforms. But if I want to keep making a real impact, I need to build something of my own." Kees is planning to launch a training program for new coaches and a start-up mentor growth journey. AI-augmented learning paths where you don’t just train your skills, you learn how to work with your own AI Twin. He’s ready to get his AI twin with CoachNova. If AI could take 50% off your plate, what would you do? #CoachingBusiness #AIinCoaching #CoachingInnovation #coachnova

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