Plenary Session: Keynote Address—Decision Making in a Complex World

We are excited to welcome Dave Snowden, internationally recognized thinker, researcher, and founder of the Cynefin® -Framework©, as a keynote speaker at ISPOR Europe 2025. Dave brings fresh perspectives from the field of complexity science—exploring how organizations can make better decisions in uncertain, dynamic environments. His keynote will connect this innovative thinking to healthcare and patient journeys, offering our audience a thought-provoking look at how complexity-based approaches can advance patient-centric decision making and reshape the future of health economics and outcomes research (HEOR).

Immediately following the Keynote Address, the scientific plenary panel will take the stage.