Karolina Kaczmarczyk

According to iBusiness, 84% of the top 100 SEO agencies in Germany offer GEO services. For 30% GEO is already a top focus area. For 7% GEO is the number 1 priority!

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Remarketing spend hit $16.4B in 2024… 3.5× more than UA. During peak season, 85% of iOS budgets went to remarketing. Marketers are doubling down on LTV. But many still see influencer marketing as purely upper funnel. That’s a mistake. In the campaigns I run, influencers don’t just drive installs, they: ✅ Reactivate past users ✅ Trigger second purchases ✅ Reinforce brand value when it matters most Influencers can supercharge remarketing by: - Creating custom content for audiences who clicked an influencer’s affiliate link but didn’t purchase - Running Instagram Story ads targeting users who engaged with a sponsored post but didn’t follow or buy For example: If an influencer shares a skincare launch and people click through but don’t check out, you can later retarget them with a carousel ad featuring a time-limited discount or a relatable testimonial, right when they’re more likely to convert. 📣 My take: Creators don’t just drive discovery, they reinforce intent. If your remarketing mix doesn’t include influencer content, you’re leaving results on the table. 📊 Want to see the full picture? Get the latest data on UA trends, iOS loyalty, and why remarketing now dominates eCom budgets. Read AppsFlyer’s full 2025 State of eCommerce App Marketing report here: https://lnkd.in/e7_6kSQC

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"Bestseller" badges backfired and hurt revenue by over 1.5% We thought social proof would boost sales. Wrong. The test: Added "Sehr beliebt" (bestseller) badges to popular products sitewide - homepage, product pages, search results, everywhere. What happened: - Revenue per user dropped 1.53% - Conversion rate down 1.50% Why? The site already had other badges. Adding more just made everything look cluttered and spammy. Turns out some people actively avoid bestsellers. They want unique stuff, not what everyone else is buying. Badge overload makes nothing feel special anymore. Reality check: Social proof can backfire. Making everything look "popular" sometimes makes it look less desirable. Less is often more when it comes to trust signals. Bottom line: Don't assume what works elsewhere will work for your customers. Test everything, even the "obvious" wins. Got more insights like this in my E-com Product Master Base - - covers what actually drives product page conversions. Comment "PRODUCT" if you want it. Follow me (Melina Hess) for more CRO tips and breakdowns!

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𝗗𝗶𝘀𝗿𝘂𝗽𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗚𝗮𝗺𝗲 Yesterday at ADworld Experience I presented an in-depth analysis of how Google Ads auctions work, aiming to deconstruct the underlying mechanisms of these processes and lay bare the real rules of the game. I’m sharing two excerpts: 1 — The definition of competitiveness I formulated specifically for advertising: 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲𝗻𝗲𝘀𝘀 → 𝗔𝗯𝗶𝗹𝗶𝘁𝘆 𝘁𝗼 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁𝗹𝘆 𝘄𝗶𝗻 𝗽𝗿𝗼𝗳𝗶𝘁𝗮𝗯𝗹𝗲 𝗮𝘂𝗰𝘁𝗶𝗼𝗻𝘀 𝗮𝗰𝗿𝗼𝘀𝘀 𝗮 𝘀𝗲𝘁 𝗼𝗳 𝗱𝗲𝗳𝗶𝗻𝗲𝗱 𝘁𝗮𝗿𝗴𝗲𝘁𝘀 consistently → you must be able to win often, not sporadically profitable → wins must be economically positive; otherwise it’s dominance without advantage defined targets → clear benchmarks within fixed perimeters 2 — I demonstrated why 𝗜𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻 𝗦𝗵𝗮𝗿𝗲 𝗶𝘀 𝗮 𝗺𝗶𝘀𝗹𝗲𝗮𝗱𝗶𝗻𝗴 𝗺𝗲𝘁𝗿𝗶𝗰, often overused as a direct indicator of performance. Below is an excerpt of the reasoning in the image. In the first comment, I’ll share the event link where you can access the recordings and the slides. #adwexp

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