Maria Shestakova

Here is a list of the best posts we read this week. 1. The reality for many B2B marketing teams¹: by Vladimir Blagojević  - https://lnkd.in/d52AxEnh 2. 60–70% of B2B marketers admit they don’t truly understand their buyers. That’s why most personas fail before they’re even tested by Nick Bennett   - https://lnkd.in/dZfwdzN6 3. Welcome to B2B marketing's slow-motion suicide circle by Andrei Zinkevich - https://lnkd.in/d5_-SqVe 4. What most founders think will fix their revenue issue by Jason Vana - https://lnkd.in/dv5NmEdS 5. "How do we know our ABM program is working at all?" Here's Yulia Olennikova favorite dashboard to answer this question - https://lnkd.in/dMQjK3Kq 6. How to Create an Activation Playbook for your ABM Program by Omprakash Karuppanan   - https://lnkd.in/dyN3k838 7. B2B Businesses need to understand buyers by Pierre Herubel - https://lnkd.in/dSnzW7VQ Share in the comments. How to create an Activation playbook in ABM  Omprakash Karuppanan #marketing #b2bmarketing #content #strategy #linkedin #ABM #contentmarketing #contentstrategy #accountbasedmarketing   #b2b #saas #gtm #brand #digitalmarketing #omnichannelmarketing #demandgeneration #martech #marketingoperations #socialselling #LinkedInAds  #growthtribe #MarketingStrategy #ContentEfficiency 

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𝗕𝗮𝘂𝗻𝗳𝗶𝗿𝗲 𝗥𝗲𝘃𝗲𝗮𝗹𝘀 𝟱 𝗪𝗮𝘆𝘀 𝘁𝗼 𝗕𝗲𝘁𝘁𝗲𝗿 𝗖𝗥𝗢 𝗮𝗻𝗱 𝗨𝗫 𝗧𝘂𝗿𝗻 𝗕𝟮𝗕 𝗪𝗲𝗯𝘀𝗶𝘁𝗲𝘀 𝗶𝗻𝘁𝗼 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗘𝗻𝗴𝗶𝗻𝗲𝘀 Join the conversation in the comments and share how your team approaches website UX and CRO strategy. Highlight what has worked, what hasn’t, and what your next focus is for driving B2B growth. Many B2B marketers invest heavily in attracting traffic but overlook what happens after the click. According to digital agency Baunfire, optimizing conversion rate and user experience is the missing link between traffic and revenue. Their latest insights emphasize that most B2B websites are designed to inform rather than convert. When CRO and UX align with the buyer journey, websites evolve into powerful tools for lead generation and revenue growth. 𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝗳𝗶𝘃𝗲 𝗸𝗲𝘆 𝘁𝗮𝗰𝘁𝗶𝗰𝘀 𝘁𝗼 𝗵𝗲𝗹𝗽 𝗕𝟮𝗕 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝘂𝗻𝗹𝗼𝗰𝗸 𝘁𝗵𝗮𝘁 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 • 𝗧𝗿𝗲𝗮𝘁 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗮𝘀 𝗮 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗽𝗿𝗶𝗼𝗿𝗶𝘁𝘆 Rather than focusing only on aesthetics, structure your website around business outcomes. Align content to the buyer journey, focus on clarity, and help users make confident decisions faster. • 𝗕𝘂𝗶𝗹𝗱 𝘁𝗿𝘂𝘀𝘁 𝗲𝗮𝗿𝗹𝘆 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗰𝗹𝗮𝗿𝗶𝘁𝘆 In B2B, trust is critical. Clear value messaging, easy navigation, and visible proof points like testimonials and case studies can quickly establish credibility and reduce hesitation. • 𝗨𝘀𝗲 𝗱𝗮𝘁𝗮 𝘁𝗼 𝗴𝘂𝗶𝗱𝗲 𝗶𝗺𝗽𝗿𝗼𝘃𝗲𝗺𝗲𝗻𝘁𝘀 Today’s buyers and behaviors evolve constantly. A testing mindset that includes A/B testing, user feedback, and heatmaps helps ensure your site adapts to actual user behavior, not assumptions. • 𝗧𝗮𝗶𝗹𝗼𝗿 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀 𝘁𝗼 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗯𝘂𝘆𝗲𝗿 𝗿𝗼𝗹𝗲𝘀 B2B purchases involve multiple stakeholders. Use personalized content, role-specific messaging, and segmented calls to action to make your website relevant to executives, users, and technical evaluators alike. • 𝗠𝗶𝗻𝗶𝗺𝗶𝘇𝗲 𝗳𝗿𝗶𝗰𝘁𝗶𝗼𝗻 𝗼𝗻 𝗸𝗲𝘆 𝗽𝗮𝘁𝗵𝘀 Even strong messaging can fall short if users encounter unnecessary steps. Streamline forms, write clear and benefit-driven CTAs, and design with visual hierarchy to keep the user journey smooth. With 75 percent of B2B buyers preferring a rep-free experience, your website is no longer just a digital brochure. It is now a core part of the sales process and a vital contributor to revenue. #B2BMarketing #UXDesign #Website #B2BSaaS #LeadGeneration #B2B #GrowthMarketing #Baunfire #DemandGeneration #ColedaB2B

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Want to boost your marketing ROI and sales alignment in 2025? Discover why strategic B2B market segmentation is a game-changer. Learn how to segment and prioritize your audience for more effective, personalized campaigns - plus, practical tips to avoid common pitfalls. Blog Link: https://lnkd.in/d8WBHY95 Contact Us: https://lnkd.in/dEn4Yf4E #B2BMarketing #MarketSegmentation #BusinessGrowth #SalesStrategy #MarketingROI #CustomerSuccess #AccountBasedMarketing #LeadGeneration #DataDriven #DigitalMarketing

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Some exciting news! CallRail just launched new app in Semrush App Center strengthening long standing partnership between two companies. Semrush customers can now -Attribute every call to the right campaign, keyword, or source, to see exactly which marketing is driving results and make smarter investment decisions. -Connect form submissions to campaigns and keywords across online and offline touchpoints, for full visibility into the customer journey. -Automatically transcribe and analyze calls with AI to quickly spot promising leads and uncover valuable trends. -Save time with AI-generated call summaries, sentiment analysis, and trend insights, and better understand your customers’ behavior. -Go from conversations to conversions, with AI-powered next steps, ready-to-send follow-ups, and real-time coaching that helps your team engage with customers more effectively. Congrats to Mike Stocker, Ryan Johnson, Marius Smyth and everyone else who contributed to the launch in both companies. https://lnkd.in/eVRTNiqA

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🚀 My Ultimate Email Marketing Cheatsheet Use this to capture & nurture leads with email marketing 🛠 Tools ConvertKit – Great for creators Active Campaign – Best for segmentation + automation Beehiiv – Clean for newsletters Klaviyo – Top for eCommerce brands Zapier – Automate lead flows from your site 📩 Website CTAs Lead magnet offers Newsletter signup in footer Exit-intent offer with lead magnet Inline opt-ins in blog posts Landing page to collect emails 📬 Welcome Sequence (5 steps) Intro + Origin Story Your Mission + Value You’ll Deliver Top Content You’ve Created Social Proof or Testimonials Light Product Pitch or Offer 🗓 Weekly Newsletter Consistency > Perfection Send 1 email per week that builds trust & delivers value Use a simple 3-part structure: Hook – Something personal or insightful Lesson – What you learned or teach Link – Something to read, watch, or buy 💡 Pro tip: The best newsletters aren’t perfect—they’re consistent, personal, and valuable. Credit: Connor Gillivan

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NEW GTM EPISODE: SEO → AEO: The Next Big Shift in How People Discover Your Product with Guy Yalif AEO is an evolution of SEO. Your SEO team already has the skills to win this shift. Schema markup is the structured metadata that helps AI and search engines understand your content’s meaning and context. The AEO learning curve is resetting the GTM playing field, rewarding curiosity and fast iteration. Guy Yalif (Chief Evangelist at Webflow) sits down with Sophie Buonassisi to break these down. 🎧 Learn how to adapt your SEO playbook for the AI era, and capture traffic from answer engines before competitors do. Link in the comments.

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Writing emails isn’t the hard part. Writing emails that get replies is. That’s we at SmartReach.io built the AI Content Editor — a tool that helps SDRs, founders, and sales teams craft high-converting cold emails in minutes, not hours. Here’s how it helps ⤵️ ✅ Write with AI → Generate personalized drafts instantly from prompts. ✅ Add ICP context → Input role, industry, tone, and structure — AI shapes it to fit your audience. ✅ AI Toolbox → Fix grammar, shorten, rephrase, or expand while keeping your brand voice intact. ✅ Optimized subject lines → AI suggests subject lines designed to improve open rates. No more blank screens. No more copy-paste templates. Just personalized, reply-worthy emails - crafted in seconds. 👉 Learn more about the feature here → https://lnkd.in/d8MuwXNB 🚀 Try SmartReach.io for free: https://lnkd.in/djw92rX9 #smartreach #coldemail #salesautomation #AItools #salesenablement #emailpersonalization #salesops

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