When you choose ISTO., what you see is exactly what you get. That means you have a clear understanding of everything that went into making our clothes. First, we only work with factories that can be held to the highest standards in social responsibility and work policies. Second, you get to see exactly how much we paid for each and every component from materials to production. The way we see it, if you understand how much it costs, you’ll understand just how competitive we are in this category. Everyone wins.
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Sofia Burnay Seruya, our Head of Production, speaking at last week’s Textile Exchange Conference. Always an honor to share the stage and talk about the challenges we face, and the journey we're on towards more responsible, future-forward fabrics. Even more special when someone from your team represents not just the work, but the culture and values behind it.
ISTO. compartilhou isso
I mapped Europe's sustainable fashion scene, then you showed me how much I'd missed. Europe's Green Deal sets 2050 as the deadline for climate neutrality, with fashion earmarked for circular transformation. These brands aren't waiting. They're building that future today: • Michal Freitag: converts truck tarps into waterproof bags that last decades. • LIVING CRAFTS: creates GOTS-certified German organics with fair trade values. • HNST: crafts timeless pieces from deadstock and recycled materials. • Nudie Jeans: offers a lifetime repair model. Buy once, mend forever. • shakkei.fashion: zero-waste Japanese techniques + Austrian production. • Swedish Stockings: turns fishing nets and nylon into durable tights. • ZOURI SHOES: converts Portuguese ocean plastic into vegan footwear. • Globe Hope Oy: reimagines Finnish military surplus as coveted fashion. • Neelo Resort : combines European-made luxury with resort-inspired design. • Thinking MU : combines ethical cotton with transparent sourcing practices. UNWONTED: turns alpaca waste into circular bedding. Stella Jean: fuses Italian tailoring with ethically-sourced African prints. ISTO...: champions Portuguese slow fashion using local resources. Grüne Erde GmbH: champions Austrian sustainable clothing and homewares. Colorful Standard: builds GOTS-certified basics designed for longevity. VAUDE: upholds Green Shape standards for German outdoor gear. People Tree: uses fair trade organic cotton. VEJA: combines sustainable materials with ethical Brazilian production. Kuyichi Pure Goods: specializes in circular organic denim. Elementy: creates minimalist pieces using eco-friendly materials. Newless: upcycles existing wardrobes into reimagined UK fashion. Clean & Unique: makes supply chains ethical and transparent. Regenesi: turns industrial waste into fashion and design products. Europe's sustainable fashion market is worth €2.4 billion and is growing at over 20% annually. With EU laws banning textile destruction from 2026, these are the brands we should be supporting now. Which of these brands are in your closet? And which ones are you eyeing next? 𝘋𝘢𝘵𝘢 𝘴𝘰𝘶𝘳𝘤𝘦: 𝘛𝘩𝘦 𝘌𝘜 + 𝘌𝘶𝘳𝘰𝘱𝘦𝘢𝘯 𝘗𝘢𝘳𝘭𝘪𝘢𝘮𝘦𝘯𝘵 + 𝘊𝘶𝘴𝘵𝘰𝘮 𝘔𝘢𝘳𝘬𝘦𝘵 𝘐𝘯𝘴𝘪𝘨𝘩𝘵𝘴 ✨ Follow for conscious fashion insights from CEE and beyond, with VOGUE CS perspectives.
Join our co-founder Pedro Palha tomorrow at our Berlin Store for a behind-the-scenes talk on the journey that brought the World’s first biodegradable, plastic-free, banana-based fabric to life, and how we developed an Utility Suit made from 100% Abacá Banana fiber.
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One thing about ISTO. is that we never settle. So when it came to finding the fabric of the future, we looked further. Meet Bananatex® — a technical fabric developed by QWSTION, made from 100% Abacá banana plants, grown in the Philippines without irrigation or chemicals. So, naturally, we made a Utility Set with an explorer state of mind. That's the beauty of sourcing from nature. Swipe left for the full story.
We're #hiring a new E-Commerce Tech Associate in Lisbon. Apply today or share this post with your network.
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We’ve always believed that doing the right thing takes time. And now, we’ve found the right partner to take time with us. A team that shares our belief in great product, real transparency, and long-term thinking. A big step toward global growth. Altaz Capital
We're #hiring a new Menswear Designer in Lisbon. Apply today or share this post with your network.
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