YouScan Social Listening ✨

🤔 How do you track brand influence when people don’t even mention your brand name? In The Social Intelligence Lab’s session “Tracking Cultural Resonance: Visual Listening in Action,” Celia Dearden-Briggs from Ogilvy UK showed how her team uses YouScan to explore how brands live in culture — even when they’re not tagged or mentioned directly. 📲 By analyzing real-world visuals, they could see how brands like Aperol appeared in people’s everyday moments and how those associations build cultural relevance over time. Together with Lina Liashenko from YouScan, Celia demonstrated how visual listening helps uncover what text analysis can’t — the context, emotions, and meaning behind people’s posts Watch the full recording to see how it works in practice 🔗 https://lnkd.in/dBYtShX7.

YouScan is proud to sponsor Observe Summit 2025 — the leading global event for social listening and audience insights — and we’re there in person too 🚀 Stop by our stand to meet Luis Arturo Pelayo, Ph.D., and Cecilia Jauregui — they’ll be sharing how social listening can transform the way you understand audiences, track trends, and drive creative strategy. Let’s talk trends, innovation, and what’s next for social intelligence. 🎟 See you there!

🧛♀️ See What Others Can’t — 3 Scarily Good Lessons on Social Listening, and no more missed mentions haunting your brand! 👻

🏆 We’re celebrating a special win today: YouScan has been named one of the Top 5 Social Media Analytics Tools by GetApp — a Gartner Digital Markets company! This recognition means a lot: it’s not just about scores but honest feedback from our amazing users. Ease of use, great value, functionality, and support — everything we work on daily got noticed. So thank you for helping us shape the future of social listening 💚

🥳 Our webinar “From Insights to Impact” with Dentsu Creative is now available to watch! Together with Charri Harris and Alex D., we explored how social listening helps brands uncover what “value” truly means to customers, reframe bold creative ideas, and even turn campaigns into Cannes-winning stories. It was an inspiring session — and now you can catch up on all the insights if you couldn’t join us live. 🟢 Watch the full recording here: https://lnkd.in/dDUKkPeW.

We’re joining Observe Summit 2025 as a sponsor 🚀 This global event — taking place on November 6–7 in Los Angeles — unites experts in social listening, digital anthropology, and audience insights — all working to shape what’s next in social intelligence. At YouScan, we’re excited to be part of a community that’s moving from measurement to meaning — decoding online behavior and turning conversations into real understanding. 🎟️ Use code YOUSCAN20 for 20% off and be part of the movement: https://lnkd.in/eNDxRNNZ.

2 days left 🚨 Join our partners, The Social Intelligence Lab, for a live demo, "Tracking Cultural Resonance: Visual Listening in Action". See how Ogilvy UK’s Social and Contextual Intelligence team uses YouScan to: → Track brand influence without direct mentions → Quantify “cultural penetration” → Unlock insights hidden from text-only listening → Build strategies grounded in real-world cultural context 🎤 Speakers: Celia Dearden-Briggs, Head of Social & Contextual Intelligence, OgilvyUK Lina Liashenko, Customer Success Manager, YouScan Register now and see how visuals change the game 📤 https://lnkd.in/eztWDVZD.

Ambassadors' Digest: ✨ Gilmore Girls, Smart Rings and Cosmic Trends.

👀 In a world full of images, your brand might be talked about without ever being tagged. How do you track it? That’s the art of visual listening. On October 29, our partners at The Social Intelligence Lab will present a live demo titled Tracking Cultural Resonance: Visual Listening in Action. Celia Dearden-Briggs from Ogilvy UK and Lina Liashenko from YouScan will demonstrate how visual listening uncovers brand presence, cultural meaning, and hidden opportunities. This isn’t just theory — it’s a live case study from one of the industry's most culturally fluent teams. 📅 Don’t miss it: https://lnkd.in/eztWDVZD.

What area of social listening are leaders planning to invest in next year? According to The SI Lab's State of Social Listening 2025, 72% chose technology. Why? Because it doesn’t just help track mentions — it helps you listen to what people really mean. Learn how Dentsu Creative turns online conversations into brand value, creative insights, and award-winning campaigns. 👉 The webinar is happening today — last call to join us live: https://lnkd.in/dWA-JxYC.