Pedro Cardoso

Simplifying Travel Experiences with Design Booking rides, trains, or flights shouldn’t feel complicated. At 𝗢𝗿𝗯𝗶𝘅 𝗦𝘁𝘂𝗱𝗶𝗼, we designed a 𝗧𝗿𝗮𝗻𝘀𝗽𝗼𝗿𝘁𝗮𝘁𝗶𝗼𝗻 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗠𝗼𝗯𝗶𝗹𝗲 𝗔𝗽𝗽 that brings clarity, convenience, and confidence to every trip. 𝗖𝗼𝗺𝗺𝗼𝗻 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 𝗜𝗻 𝗧𝗿𝗮𝘃𝗲𝗹 𝗔𝗽𝗽𝘀 - Cluttered booking flows that frustrate users - Confusing confirmation details and hidden costs - Limited visibility into ride, driver, or vehicles options - Dashboards overloaded with many irrelevant information 𝗢𝘂𝗿 𝗗𝗲𝘀𝗶𝗴𝗻 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 ⌙ Conversational AI assistance for faster and smarter bookings ⌙ Transparent booking summaries & confirmations for trust ⌙ Streamlined flow for choosing cars, trains, or flights ⌙ Clear result pages highlighting key travel details 𝗩𝗶𝘀𝘂𝗮𝗹 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵 We used a bold purple-gradient aesthetic with modern contrast, pairing clarity and innovation. The UI highlights essential actions, making it easy for users to focus on their journey instead of battling complexity. This design concept shows how thoughtful UX can reshape travel apps into seamless, user-first platforms. 👉 Curious how design can simplify transportation experiences? Let’s connect. #ProductDesign #AppDesign #MobileApp #UIUXDesign #TransportationApp

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20 comentários

I have reviewed hundreds of UX case studies in my career. Most of them suffer from: - Lack of polish - Poor scannability - No engaging narrative - Failing to show the impact - Focusing too much on the process The solution is quite simple: 1. Create a story 2. Lead with the impact 3. Share your process at a high level 4. Keep it short and polished; optimize it for scanning 5. Share it in a format that is easily accessible and shareable The following cheatsheet will help you structure your case studies in a concise, engaging, and impactful manner. If you found this useful, consider reposting to your network ♻️ -- Bonus tip: You can't always measure the impact of an initiative, and that's totally ok. Here is what you can do instead: - Show the metrics you expected to move, even if you don't have the numbers - Did it have a strategic impact for the team/business? - Did you test the new flow/feature? Show the results #productdesign #uxdesign #uiux

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40 comentários

Great design delivers value to users faster. In my Glaringly Obvious conversation with Thomas Sutton, he made the case that product design teams must clearly define what design quality means, own it, and connect it directly to both user and business value. Without this clarity, design risks being misunderstood, undervalued, and ineffective. Love the conversation, check it out: https://lnkd.in/gVTU5jS5 Thomas’s product design quality framework maps a causal chain: → If design, technology, and support are good, people use the product. → If people use it and it works, you get product outcomes like user benefit, business value, and systemic impact. But here’s where it got me thinking: the speed of that chain matters. → Time to value for users How quickly someone feels the product is usable, useful, and enjoyable. → Time to create value for users   How fast the team can release improvements that increase that value. These two clocks run in parallel. When teams reduce the lag between user benefit and product iteration, design signals become clearer, trust builds faster, and business value compounds sooner. When they drift apart, users wait too long to see progress, and teams stall in endless refinement. In my conversations, here are some of the reasons decisions slow down: 1. Teams wait too long to test ideas, losing momentum. 2. They don’t have fast, clear ways to see what’s working. 3. Design work gets stuck in narrow solutions or tech limitations. 4. Research is incomplete, feedback overlooked, or siloed. 5. Too much refinement, not enough real signals. 6. Confirmation bias clouds decisions. 7.  Leaders struggle to align on user needs vs. business goals. 8. Limited resources stall iteration. That’s where collecting the right signals comes in. In our open framework Glare, we use UX metrics like usability, usefulness, and sentiment to quickly test whether design quality is landing. Helio helps us gather the metrics. They shorten both timelines: showing where users already get value, and where teams must act to deliver more. Building on Thomas’s framework: design quality goes beyond end outcomes. Quality also ensures the path to those outcomes is fast, clear, and measurable. #productdesign #uxmetrics #productdiscovery #uxresearch

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Atomic Design by Brad Frost (https://lnkd.in/d3HQ7EK6 )is a brilliant methodology that helps UX/UI specialists construct robust, modular design systems—not just isolated pages. The hierarchical stages are: Atoms: Fundamental UI elements like buttons, labels, and inputs. Molecules: Simple assemblies of atoms—e.g. a search field with label, input, and button. Organisms: Distinct interface sections built from molecules and atoms, such as headers or cards. Templates: Layout structures that organize organisms and molecules, shaping content hierarchy. Pages: Fully realized templates filled with real content—this is where the user experience is validated. This methodology allows us to navigate between the abstract and the concrete, ensuring consistency, scalability, and a shared vocabulary across design and development teams. It’s a mental model—not a rigid, linear process—and remains highly relevant for building modern, collaborative design systems. #UXDesign #UIDesign #AtomicDesign #DesignSystems #ScalableUI #ComponentDesign #AtomicDesignMethodology

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42 comentários

In current mainstream design practices, chiefs manage strategies to support the business model, design leaders manage the design process, and senior/junior designers deliver a product (or service, environment, system, etc.). In this context, design leaders and designers have to prioritize identifying profitable biases to deliver a product that captures value. However, the generation of value for people is often limited, and they have to endure a product that often deceives them. In a desirable mainstream design practice, design leaders and designers are more strategic and manage up by questioning and influencing their managers. Designers would be more effective at gathering actionable human insights, and people would become collaborators. In this view, people desire products that satisfy them.

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Design Systems should evolve — but with intention. I just published a new article about the Design System Contribution Process — how to propose new components, avoid duplication, and keep consistency intact across products. Start with the problem Reuse before reinventing Propose non-breaking, well-documented changes I also included a great visual flowchart from Helsinki Design System that helps teams make better decisions. 👉 Read it here:https://lnkd.in/d9agFNpQ #DesignSystems #UXDesign #ProductDesign #DesignOps #ComponentLibrary #DesignProcess #MediumArticle

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Bad design is concluding in your hierarchy of importance that volume adjustment (which you can hear happening) is more important than your directions. What a bizarre decision, not only to black out the entire screen, but to have such a massive volume indicator - AND to keep it up for so long. Solution: - visual indicator is a secondary signal, so only a tiny area needs to be utilized - provide a visual indicator in the controls areas (there are two outside of this screen - if you use the screen, make a tiny floating area only, no black out.

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13 comentários