Andrei RADU

This pricing tweak made €300K+ in extra revenue: Most brands display discounts wrong - and it’s killing conversions. We ran a simple test: showing the original price next to the discounted price. The result? +3.6% in revenue with 0 extra ad spend. Here’s how to display prices (for high conversion rates)

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When our search traffic started dropping about two years ago, we doubled down on SEO: did more primary research, published more content, updated content more frequently. And still, our Google traffic didn't grow. At first, it was probably just the algorithm & competition muting our extra effort. But as gen AI rolled out in search, it became clear: search engines becoming answer engines were killing the economics of educational SEO. Our blog content had always been a key pipeline driver. It generated search traffic and product signups. More importantly, it built up our domain authority up & helped us rank product-related content. We had a limitless amount of content we could create. Our 100+ integrations gave us an endless amount of topics. We published 5x/week at our peak.   But now, AI started giving those answers directly, without ever sending them to our site. Two quarters ago, we made a hard-right shift. We stopped fighting for Google scraps. And started showing up where conversations were actually happening. 👉 I went all-in on LinkedIn publishing. We began planning a small number of multi-format, multi-channel campaigns. We did more on other social sites, especially Youtube. But measuring impact? That’s where things got tricky. Getting someone to click from social to our website: not easy. The traditional marketing attribution models didn't capture the full picture.   So we built a new approach: 1. 𝗢𝗻-𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝘀𝗶𝗴𝗻𝗮𝗹𝘀. Impressions, engagement, follower growth. These tell us what content is resonating. It’s hard to prove that reach & engagement drive business, but it certainly gives direction on what content and topics might inspire action. 2. 𝗗𝗶𝗿𝗲𝗰𝘁 𝗮𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻. We still link to other content (events, research reports, surveys, dashboard templates, etc). We have no shortage of offers that can drive a conversion and we don’t have a problem creating social content that highlights those offers in interesting ways. 3. 𝗦𝗲𝗹𝗳-𝗿𝗲𝗽𝗼𝗿𝘁𝗲𝗱 𝗮𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻. We ask everyone who signups for our product, “How did you hear about us?”  It’s not perfect since they could lie on that form just to get past it, but the data is pretty consistent month over month. (If you want to see this data, follow me and click the bell. I’ll be sharing it.) 4. 𝗕𝗿𝗮𝗻𝗱𝗲𝗱 𝘀𝗲𝗮𝗿𝗰𝗵. Most readers don’t engage publicly on social media. But they remember. And weeks or months later, they show up in our CRM via branded search or a direct visit. Today, we get about ~27% of our signups from social media. So yeah, the shift worked. Not because social publishing replaces SEO. It's actually harder. But because it does something SEO no longer can: build preference before someone is even looking. PS. Wanna know if you're ahead or behind in transitioning your marketing strategy? We'll be revealing data we've collected from 300+ companies next week. Register for a seat -> https://lnkd.in/ePXBt9Mj

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According to iBusiness, 84% of the top 100 SEO agencies in Germany offer GEO services. For 30% GEO is already a top focus area. For 7% GEO is the number 1 priority!

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Most SaaS founders ignore SEO on LinkedIn. They write posts but don’t get discovered. That means fewer profile visits. No inbound leads. And missed chances with decision-makers searching for solutions you already offer. Here’s how to fix it: • Use keywords naturally • Optimize your headline • Write for humans first • Target pain points decision-makers care about Don’t just post more. Post smarter. Content that ranks brings leads in 24/7. Set up your LinkedIn to attract clients Instead of chasing them. Want to make your LinkedIn a lead magnet? Book a call with me on Topmate and I’ll show you how. (Link in comments)

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𝐓𝐡𝐞 𝐫𝐨𝐥𝐞 𝐨𝐟 𝐚 𝐦𝐚𝐫𝐤𝐞𝐭𝐞𝐫 𝐢𝐧 𝐀𝐬𝐢𝐚 𝐢𝐬 𝐞𝐯𝐨𝐥𝐯𝐢𝐧𝐠 𝐟𝐚𝐬𝐭𝐞𝐫 𝐭𝐡𝐚𝐧 𝐞𝐯𝐞𝐫. For years, our region has been defined by constraints: 🔹 Smaller budgets 🔹 Leaner teams 🔹 Founders expecting marketers to handle everything Each global marketing wave created new specialists: 🔸 SEO experts during the rise of search 🔸 Community managers with the boom of social 🔸 Growth hackers through the rise of e-commerce and SaaS But AI has shifted the pattern. It isn’t creating more niches—it’s amplifying the impact of 𝘨𝘦𝘯𝘦𝘳𝘢𝘭𝘪𝘴𝘵𝘴. Across Asia, the marketers driving real results today are those who: → Move fluidly across channels → Combine strategy with hands-on execution → Use AI to extend their reach without bloating team size I saw this firsthand early in my career. Working across paid media, content, and email gave me the ability to connect the dots. That foundation shaped how we built 2Stallions Digital Marketing Agency: 🔹 Holistic strategies that tie together every channel 🔹 Specialists with cross-domain knowledge, not siloed experts 🔹 SOPs that encourage collaboration so we can act as a generalist for clients—even while individuals deepen their expertise This approach has become 𝐨𝐮𝐫 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞 𝐚𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐀𝐈 𝐞𝐫𝐚. For marketers in Asia, this is the biggest shift since the Internet. Those who adapt will grow stronger. Those who don’t will be automated away. The question is no longer if you should evolve into a generalist. It’s 𝐡𝐨𝐰 𝐪𝐮𝐢𝐜𝐤𝐥𝐲 you can do it before the industry moves ahead without you. 👉 How are you evolving your skills to stay relevant in the AI era? #MarketingStrategy #DigitalMarketing #AIMarketing #FutureOfWork #MarketingGeneralist #AsiaBusiness #Leadership

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Zero-Click SEO: Winning Traffic Without Rankings Google is changing. Search is no longer about “10 blue links.” It’s about answers shown directly on the SERP. → Only 40% of U.S. searches end in a website click. → Zero-click searches are up to 27%. → When AI Overviews appear, clicks drop by half. Your traffic isn’t just competing with other sites. It’s competing with Google’s own answers. To win, now optimize for visibility. Not just rankings. What works now: → Write 40–60-word answers AI can pull. → Use questions, steps, and bullet structures. → Add schema markup (FAQ, HowTo, Article). → Focus on entities, not just keywords. → Create citation-worthy content with stats and visuals. → Publish short videos — YouTube still gets clicks. → Build brand demand with newsletters, tools, and direct visits. The goal is not just traffic. It's attention. It's mentioned. It's trust. Show up in AI Overviews, snippets. Even if clicks fall, you gain visibility. And when clicks come, they’re higher intent. SEO isn’t about gaming Google. It’s about meeting users where they are. Zero-click SEO isn’t the end. It’s the next chapter. If your strategy still counts backlinks and rankings only… You’re already behind. Need expert help with SEO, content, or backlinks? I help brands grow visibility and authority in the zero-click era.

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