Today’s guest bloggers share insights into the fragmented, tiring, and uncertain digital landscape for academics, and evidence that a shift is underway — with implications for scholarly communication that may be far-reaching.
Industry pros offer a marketing manifesto of sorts, to help our non-marketing colleagues see behind the curtain and understand how to best leverage these critical team members.
Robert Harington talks to Matt Kissner, CEO of Wiley, in this series of perspectives from some of Publishing’s leaders across the non-profit and for-profit sectors of our industry.
Explaining research to a rubber duck might sound odd, but it could be the secret to clearer thinking and better communication. This post explores how “rubber ducking” — a technique borrowed from programming — can help researchers explain complex ideas with more clarity, creativity, and confidence.
If we want to broaden the audience base for research outputs, then authors need to explore more visual formats for readers to consume. The graphical abstract is one such format.
Where do common food names come from, and how does changing the name of a food reflect marketing and sales?
What are the new directions in scholarly publishing? Check out the unique “reverse roundtable” discussions at SSP’s New Directions seminar!
Research publications contain the answers to some of the world’s most pressing challenges. But to realize that potential, more people need to find, understand and act on them.
Results from the SSP survey on the changing nature of social media use by publishers, research societies, libraries, vendors, and others in our community.
Is the scholar-to-scholar exchange found in book reviews still of value to the community? There is concern over their decline.
Social media is changing — as we all reconsider our approaches and channels, we asked the community to weigh in with their response to the question, “How has your / your organization’s approach to social media changed in the last year?”
Functional silos lead to customer data silos. Can you get a full view of customer engagement without re-architecting your whole organization?
With yet another stumble from Twitter/X, Angela Cochran looks at the numbers and asks whether all the efforts journals have put into building and maintaining journal Twitter accounts have been worth it.
A panel attending the 2023 AUPresses Meeting hosted a conversation about optimizing books metadata and measuring its impact on search experiences in the mainstream web.
As co-host of the Scholarly Communication Podcast, I’ve spent the last six months speaking with university press publishers and small to mid-size commercial book publishers. Here’s what I’ve learned.