The Scholarly Kitchen

What’s Hot and Cooking In Scholarly Publishing

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Archives: Marketing

Is the Essence of a Journal Portable?

When a journal’s entire editorial board is replaced, is it still the same journal? And if that board starts another journal on the same topic, is it a new one or a continuation of the old one? Discuss.

  • By Rick Anderson
  • May 8, 2023
  • 19 Comments
  • Time To Read: 6 mins

Intended Audience and Actual Distribution: A Growing Mismatch?

Researchers write articles for a primary audience of peers. Open access has expanded the actual distribution. What to do about the growing mismatch?

  • By Roger C. Schonfeld, Dylan Ruediger
  • May 3, 2023
  • 15 Comments
  • Time To Read: 5 mins

SSP and Scholarly Kitchen Swag — Support the SSP Generations Fund!

Check out our stylish new line of SSP and Scholarly Kitchen merchandise and support the SSP’s Generations Fund in the process!

  • By David Crotty
  • Jan 27, 2023
  • 1 Comment
  • Time To Read: < 1 min

Guest Post — The Time Has Come to Start Swimming Upstream: How Meaningful Engagement with Authors Early in the Research Process Can Yield Significant Benefits to Publishers

Avi Staiman discusses how meaningful engagement with authors early in the research process can yield significant benefits to publishers and journals.

  • By Avi Staiman
  • Dec 7, 2022
  • 7 Comments
  • Time To Read: 4 mins

Guest Post – Wikipedia’s Citations Are Influencing Scholars and Publishers

Rachel Helps, the Wikipedian-in-residence at the BYU libraries discusses the intersection of scholarly journals and Wikipedia.

  • By Rachel Helps
  • Nov 1, 2022
  • 15 Comments
  • Time To Read: 7 mins

Guest Post — Missing Revenue in the Global Flip: Getting the Open Access Math Right

A flip to open access requires a holistic view of a journal’s incoming revenue. Are there important contributions to revenue that disappear with open access, and how can those funds be replaced?

  • By Roy Kaufman
  • Sep 28, 2022
  • 5 Comments
  • Time To Read: 6 mins

SSP’s Early Career Development Podcast Episode 11: Industry Primer– Marketing in the Scholarly Publishing Landscape

This episode of SSP’s Early Career Development Podcast serves as a primer on the marketing role within scholarly publishing- what marketing professionals do, how they amplify the customer voice through products and services, and the various contexts and conversations this work can happen within.

  • By Meredith Adinolfi, Sara Grimme
  • Sep 9, 2022
  • 0 Comments
  • Time To Read: 2 mins

Design Matters: Why Are Company Logos Simplifying?

A look at recent trends in brand logo design, and why things are becoming simpler.

  • By David Crotty
  • Aug 19, 2022
  • 0 Comments
  • Time To Read: < 1 min

Revisiting — Return of the Big Brands: How Legacy Publishers Will Coopt Open Access

Revisiting a 2015 post that predicted the dominance of the cascade model of journal portfolio publishing and the increased dominance of the larger existing publishers in an open access market.

  • By Joseph Esposito
  • Jun 29, 2022
  • 0 Comments
  • Time To Read: 6 mins

Guest Post — Striking the Right Chord with Millennial and GenZ Researchers

To what extent are scholarly publishers and societies actively engaging with early career researchers? Findings from a white paper, and polls at the SSP annual meeting, are shared.

  • By Nikesh Gosalia
  • Jun 23, 2022
  • 0 Comments
  • Time To Read: 3 mins

Marketing to the New Generation of Academic Influencers: Mobile First, SEO, Values-led Content and Initiatives

How can publishers ensure that our content and services are found and used by the growing number of Millennials and Generation Z researchers in academia?

  • By Charlie Rapple
  • Jun 13, 2022
  • 7 Comments
  • Time To Read: 5 mins

Reverse Engineering, the Cycle of Culture, and the Dark History of White Bread

The story of white bread’s rise and fall offers a lesson in the circular nature of manufacturing and consumer culture.

  • By David Crotty
  • Jun 10, 2022
  • 2 Comments
  • Time To Read: < 1 min

Fill in the Blank Leads to More Citations

When a reputable journal refuses to get involved with a questionable paper, science looks less like a self-correcting enterprise and more like a way to amass media attention.

  • By Phil Davis
  • Jun 8, 2022
  • 7 Comments
  • Time To Read: 5 mins

A Reorganization at Elsevier

Today, Judy Verses starts as Elsevier’s President for Academic and Government, completing CEO Kumsal Bayazit’s market-based leadership structure for platform-driven corporate strategy.

  • By Roger C. Schonfeld
  • May 2, 2022
  • 2 Comments
  • Time To Read: 3 mins

The Scholarly Book Trailer

If you can’t sneak your book into the library, then maybe a catchy tune can help with your sales.

  • By David Crotty
  • Feb 11, 2022
  • 4 Comments
  • Time To Read: < 1 min

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Society for Scholarly Publishing (SSP)

The mission of the Society for Scholarly Publishing (SSP) is to advance scholarly publishing and communication, and the professional development of its members through education, collaboration, and networking. SSP established The Scholarly Kitchen blog in February 2008 to keep SSP members and interested parties aware of new developments in publishing.

The Scholarly Kitchen is a moderated and independent blog. Opinions on The Scholarly Kitchen are those of the authors. They are not necessarily those held by the Society for Scholarly Publishing nor by their respective employers.

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