Sinch

37.3% of shoppers expect promotions to begin before the end of October 😱 If you still aren't finished with your Cyber Week campaigns, that's okay. We got you. We asked 3,180 global shoppers what matters most when it comes to Black Friday/Cyber Monday brand communication. Here are the highlights: 𝟭. 𝗢𝗺𝗻𝗶𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗶𝘀 𝗻𝗼𝗻-𝗻𝗲𝗴𝗼𝘁𝗶𝗮𝗯𝗹𝗲 71.7% of consumers want brands to communicate across more than one channel. Email leads (56.5%), followed by websites (42.9%), and social media ads (41.9%). A combined 46.5% of shoppers want to hear from brands through at least one mobile messaging channel. 𝟮. 𝗦𝗽𝗲𝗲𝗱 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 93% of shoppers say transactional messages are important during the holidays, and 75.8% expect order confirmations within five minutes of purchase. 𝟯. 𝗘𝗺𝗮𝗶𝗹 𝗱𝗼𝗺𝗶𝗻𝗮𝘁𝗲𝘀 𝗳𝗼𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝘂𝗽𝗱𝗮𝘁𝗲𝘀 73.9% of consumers prefer email for transactional communications. Text messages come next at 40.9%. WhatsApp is leading in mobile-first markets like India, Brazil, and Mexico. 𝟰. 𝗦𝗵𝗼𝗽𝗽𝗲𝗿𝘀 𝘄𝗮𝗻𝘁 𝗼𝗽𝘁𝗶𝗼𝗻𝘀 52.1% prefer multichannel delivery for customer updates and transactional alerts, often combining email with messaging options like SMS or WhatsApp (37%). 𝟱. 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝘂𝗻𝗱𝗲𝗿 𝗽𝗿𝗲𝘀𝘀𝘂𝗿𝗲 72.7% value personalized offers, but that’s down 7% year over year, with more shoppers calling them intrusive or not valuable. 𝟲. 𝗥𝗖𝗦 𝗿𝗲𝗺𝗮𝗶𝗻𝘀 𝗮 𝗯𝗶𝗴 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝗳𝗼𝗿 𝗿𝗲𝘁𝗮𝗶𝗹𝗲𝗿𝘀 47% of consumers say they would likely engage with this type of interactive messages, highlighting a growing opportunity for mobile-first engagement. 𝟳. 𝗔𝗜 𝗶𝘀 (𝗰𝗮𝘂𝘁𝗶𝗼𝘂𝘀𝗹𝘆) 𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝘁𝗿𝘂𝘀𝘁 47.9% think AI will make holiday shopping easier, and 49.3% trust its recommendations as much (or more) than those from a human. 𝟴. 𝗖𝗵𝗮𝘁𝗯𝗼𝘁𝘀 𝗮𝗿𝗲 𝗵𝗲𝗿𝗲 𝘁𝗼 𝗵𝗲𝗹𝗽 Top use cases for consumers include order tracking (52.9%), product discovery (43.5%), and getting after-hours support (37.9%). 𝟵. 𝗣𝗿𝗶𝘃𝗮𝗰𝘆 𝘀𝘁𝗶𝗹𝗹 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 𝗺𝗼𝘀𝘁 Over 90% have reservations about using AI during peak shopping. Privacy and data use top the list of concerns, flagged by 43.6%. See the full report: https://lnkd.in/d7fmCBvx

To stand out and drive site visits on Black Friday, French fashion retailer CITADIUM took customers on an adventure 🪐 They treated their highly engaged “Planet C” members to a gamified Rich SMS experience that achieved: • 16% click-through rate • 83% reactivity rate  • 87% landing page to site redirect rate A single tap led users to a micro landing page that loaded natively in their messaging app. From there, customers received an exclusive, personalized Black Friday promo.   Check out the Rich SMS "Planet C" experience below ⬇️

We’ve been thinking a lot about what “practical AI” really means. Not the far-off kind — the kind that helps real businesses connect with customers right now. In our latest Product Release Showcase, we show how Sinch is building the backbone for AI-powered communications. You’ll hear about: - Natural-language analytics in Mailgun and Mailjet, powered by our open-source MCP servers. - Two-way message translation in Contact Pro that breaks language barriers in real time. - How OpenAI's Realtime API can work seamlessly with Sinch's Voice network - A new Salesforce Agentforce integration that brings AI-powered messaging right into your CRM. Watch the first 10 minutes here, and catch the full showcase here: https://lnkd.in/ev63s5nK

Make sure your Black Friday and Cyber Monday campaigns land in the inbox, not spam. Join Boris Pavlov from Omnisend and Ashley Rodriguez from Sinch on November 11 at 4pm CET for a deep dive into deliverability secrets that keep your messages front and center. You’ll learn how to: ✅ Spot the early warning signs before deliverability drops ✅ Read and interpret deliverability reports the right way ✅ Understand what inbox providers really look for during peak season With over two decades of combined experience, Boris and Ashley will help you stay out of the spam folder and in front of your customers. 👉 Register now: https://lnkd.in/evqQXh4V 

Delivering millions of marketing emails every month is no small feat — especially when your customers depend on every message to drive sales. For Avada Commerce, one of Vietnam’s leading eCommerce marketing platforms, ensuring smooth, reliable delivery at scale was crucial. That’s where Sinch Mailgun came in. With Mailgun, Avada has achieved near-perfect deliverability, simplified infrastructure, and built a solid foundation for long-term growth across APAC. Read their story here: https://lnkd.in/e3T_V_aE

Jana Voriskova, Sinch’s VP of Enterprise Sales EMEA, joined us this year for the 4th edition of the Sinch Awards in Paris. We had the opportunity to recognize our clients’ most engaging marketing campaigns. She shared her thoughts on the importance of RCS adoption, omnichannel communication, and AI chatbots. She also highlighted how Sinch empowers brands to create conversations that are rich, trusted, and scalable — reaching customers wherever they are, and delivering experiences that truly resonate, in collaboration with partners like Google. 🎥 Watch the video below to know more on her insights.  

Sometimes SMS just doesn’t cut it. Operational complexities can't always be solved in 160 characters. You need something that lets you send rich cards, buttons, maps images, video, audio, GIFs, and more. That’s where RCS comes in. Brenda Fackler (She/Her/Hers), Sinch’s VP of Client Services, talks about how this robust service gives customers more control with rich, interactive messaging.

We’re heading to the world’s largest virtual email marketing conference, and we’re not just showing up—we’re taking the stage. Sinch is a proud Silver Sponsor of GURU Conference 2025. And we’re bringing insights with us. Join Natalie Lynch, Principal Product Manager at Sinch Mailjet, for a can’t-miss session: Smarter than the inbox: AI for real email results. A practical look at how tools like the Model Context Protocol (MCP) can finally connect AI to your email marketing strategy—and help you unlock insights that drive real performance. 📅 November 6–7, 2025 💻 100% virtual Get your free ticket: https://lnkd.in/dbGPAEtn

Mark your calendar for October 29th. Our next Sinch Product Release Showcase is almost here! This time, we’re unveiling practical AI that’s reshaping customer communications — from human-like voice interactions to real-time translation, and AI-powered messaging through Salesforce agents. See how it all connects: messaging, email, voice, and AI — built to make every customer interaction more personal, adaptive, and intelligent. Keep an eye on our social channels for the full showcase!

When there’s an emergency, delayed messages aren’t an option 🚨 In this episode of Customer Success Confidential, Matt Watson breaks down how we help global organizations deliver a massive amount of life-saving alerts ASAP. To put this into perspective, we're talking about 30–50M emergency messages delivered each month in the U.S. alone. 🎥 Watch the full episode and see what it takes to keep critical messages moving when every second matters.