Anders Thorin

The UX field is standing at a fascinating crossroads. Generative AI isn't just changing our tools—it's reshaping what we study and how we study it. So far, most of the spotlight has been on content creation, but genAI has significant potential to reshape how we plan studies, understand users, and evaluate designs. The Areas Demanding Our Attention: Interface Design for AI The most obvious area of research is building usable interfaces for genAI systems. → How do design choices affect user trust? → What patterns support transparency and explainability? → How do we prevent over-reliance or under-utilization? New UI Paradigms In the future, the concept of user interface may morph into something entirely different. → Generative interfaces that adapt to individual users → Experiences designed for both humans and AI agents → Evaluation methods for systems that evolve Enhanced Current Methods The focus here isn't on how genAI changes UX research but on how it can help researchers do their jobs better. → AI-assisted brainstorming, analysis, and synthesis → Understanding limitations and when human review is essential → Identifying biases in AI-generated insights Entirely New Approaches GenAI has the potential to develop new methods for evaluating user interfaces, like simulated human behavior and automated UI analysis. But there are still open questions: → What types of UX research goals are well-suited for AI-generated participants? → How can we help stakeholders understand the differences between AI-generated and human customer data? → How do detected UI issues compare with those identified by human experts? The UX field has always been about understanding humans through systematic inquiry. As our tools evolve, that fundamental commitment remains. Whether you're part of an academic institution, a leading UX organization, or a team experimenting with AI tools, your observations contribute to our collective understanding. These foundational questions won't answer themselves—but together, we can shape how our field evolves. Read more: Raluca Budiu's "A Research Agenda for Generative AI in UX" https://bit.ly/4lemYAv Get started learning about AI today: → Accelerating Research with AI: https://bit.ly/4icMpAw → AI for Design Workflows: https://bit.ly/3FTQAUA → Designing AI Experiences: https://bit.ly/4icbqwb #AI #GenAI #ArtificialIntelligence #UXDesign #UXResearch #ResearchAgenda

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The best design feels invisible until it’s helpful. We love Jon Moore’s classic list of product design lessons. Great UI design doesn’t need to be flashy. It should be clear, easy to use, and helpful (super relevant with all the AI tools coming to the market). His ten lessons offer a simple checklist to help designers build thoughtful interfaces that guide people without getting in the way. Check out his article:https://lnkd.in/edAHcfT Here’s Jon’s top ten lessons: 1. Prioritize your design efforts Fix the basics before spending time on polish or extras 2. No one cares about animation Fancy animations aren’t what make products successful 3. Don’t reinvent the wheel Use common design patterns users already know 4. Templatize your work Create and reuse templates to speed up your work 5. Consistency begets efficiency Being consistent helps you move faster 6. Efficiency begets consistency Working faster helps you stay consistent 7. Business & user value usurps EVERYTHING If it helps users and the business, it’s valuable, even if it’s ugly 8. I am not the center of the world Other people in the process matter, design with them in mind 9. Great designs will fail with bad presentation A great design with a bad pitch won’t get approved 10. Get. It. Built. Your design doesn’t matter unless it gets built 💬 We asked Jon why he wrote the post: "I wrote this as a reflection on my design career and my experiences working with product, engineering, and leadership. My hope is that it offers designers a few practical tips to make their work a little easier, more robust, and ultimately more rewarding." Fantastic and super helpful! Helio helps product designers by showing how users respond to design. With UX metrics like comprehension, usability, and desirability, you can see what’s working and what needs fixing while building. #uxresearch #productdiscovery #marketresearch #productdesign

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The Future of Design 🎯 Catchy: 1️⃣ Design is no longer just visual it’s intelligent. 2️⃣ AI is reshaping how we create, optimize, and personalize websites. 3️⃣ The best designers don’t fear AI they collaborate with it. 🚀 What We Learned From This: Personalized Experiences: AI studies user behaviour and adapts content in real time, making every visit unique. Smart Automation: Chatbots, auto-layouts, and smart design assistants cut repetitive work so designers can focus on creativity. Data-Driven Design: Every click and scroll tells a story. AI transforms data into actionable design insights. Creative Collaboration: AI tools now suggest layouts, check accessibility, and even support coding turning design into a smarter process. The New Standard: Modern web design blends aesthetics with intelligence—beautiful, functional, and human-centered. ✨ Creative Takeaway: AI isn’t replacing designers it’s redefining design. The future of creativity lies in using technology to make experiences more personal, efficient, and meaningful. 👉 Follow Learn Adobe Illustrator for more design trends, creative insights, and tips to stay ahead of the curve. ❤️ Like | 💬 Share your thoughts on AI in design | 🔖 Save this post | 🔄 Repost to inspire other creatives! #adobeillustrator #webdesign #artificialintelligence #aitools #graphicdesign #designfuture #illustratorhacks #creativity #uxdesign #madewithillustrator

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Our latest UX research uncovered a surprising truth: 58% of desktop sites and 78% of mobile sites deliver mediocre or worse product list UX. That means most users are left frustrated when browsing product lists, which leads to low engagement and, ultimately, lost sales. But here’s the good news: fixing it isn’t impossible. Because as part of our latest Product List UX benchmark, we’ve identified 8 best practices that consistently separate high-performing product lists from the rest, such as: ✅ Combine product variations into one list item Avoid clutter and help users quickly understand the actual range of products. ✅ Provide 3+ product thumbnails in product lists Give users the visual information they need up front. Two images aren’t enough; multiple thumbnails reduce the need to click through every item. ✅ Show both total price and unit price Especially when quantities vary, displaying price-per-unit empowers users to make fast, confident comparisons. If you want your product lists to drive conversions instead of drop-offs, now’s the time to implement these best practices. Check out the latest UX benchmark here: https://lnkd.in/eBCWZAyg #userexperience #ux #ecommerce #userresearch

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🚀 New Course Launch! Certificate in AI Fundamentals for UX AI is helping us design faster, test smarter and deliver experiences with more precision. There is no better time to learn AI for UX than now. 💡 We’ve just launched our latest course: the Certificate in AI Fundamentals for UX. This course cuts through the hype and gives you practical skills to apply AI in your day-to-day work, the same skills employers are actively hiring for. Across three live masterclasses, you’ll get a strong, practical foundation in Generative AI and learn everything from how AI works and how leading companies are using it, to mastering effective prompting, applying AI in user research and prototyping with AI. You’ll leave with confidence, capability and a future-ready toolkit. 👉 Read more about our new certificate here: https://lnkd.in/dWbsjtqx

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In 5 years, your UX partner won’t be human AI is already here. And by 2030, it won’t just support design work... It will shape it. Most designers still treat AI like a tool But that mindset? It’s exactly why they’ll fall behind. Designing with AI isn’t about tools. It’s about 3 big shifts: • Co-creation • Automation • System thinking over screen thinking By the end of this, you’ll know how to: ✅ Save hours on research ✅ Fix UI issues instantly ✅ Map journeys on autopilot ✅ Nail your microcopy tone ✅ Work smarter with AI The next era of UX is here. Those who learn now will lead later. Stay ahead, or fall behind. 📌 Save this before it slips away

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The fear was that AI would make UX writers obsolete. AI has shifted the role, but it hasn’t taken over. UX writers are now leading and adapting in ways only humans can. Challenges like clarity, consistency, and a human tone still require expertise. Here’s what people feared, what actually happened, and how UX writers responded: Fear #1: AI will write better than humans. What happened: AI lacks product context, empathy, and tone. What UX writers can do: Set clear guidelines, train AI tools, and refine outputs. Fear #2: AI will eliminate UX writing jobs. What happened: Writers now manage AI-driven systems. What UX writers can do: Lead AI strategies, collaborate with teams, and upskill. Fear #3: AI will make writers irrelevant. What happened: Writers guide teams on using AI effectively. What UX writers can do: Educate teams, ensure oversight, and focus on empathy. Fear #4: AI will oversimplify UX writing. What happened: AI automates tasks, freeing time for strategy. What UX writers can do: Use AI for efficiency, focus on research, and solve problems. Fear #5: AI will dilute creativity. What happened: AI supports, but creativity remains human. What UX writers can do: Use AI for ideas, lead storytelling, and craft engaging content. AI didn’t replace UX writers. It helped them evolve. How has AI impacted your role? Let us know in the comments! Want more career insights for technical writers: 1. Follow Technical Writer HQ 2. Like the post. 3. Repost to your network.

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