Spanish lawsuit faced by Google

Data protection officials in Spain have filed a lawsuit over Google’s collection of Wi-Fi data earlier this year as part of its Street View product.

The Spanish Agency for Data Protection says it has evidence of five violations of Spanish law involving Google’s collection of SSID and MAC addresses from unencrypted Wi-Fi routers. Two of the violations are categorized as serious and the other three as very serious; Google could face fines that range from $84,000 to $840,000 for each offense, if convicted. You can download the agency’s two-page announcement (84k PDF, Spanish).

A Google spokesperson has reiterated to PC World that the data collection was an accident and says Google is “profoundly sorry” for what happened. Google also told the Spanish newspaper El Mundo that the “data was not used in any form or in any Google product and the company has never intended to use it in that way.”

Source url : http://searchengineland.com/google-faces-spanish-lawsuit-over-street-view-data-collection-53320

Bit.ly keeps the track of the site

Do you use bit.ly to shorten a URL, you can then take that shortened URL and gather some quick and potentially useful metrics from it. Try the following steps:

1 - Visit bit.ly.

2 - In the box, enter the URL you are interested in discovering information about (such as an article from a competitor’s Web site or an article you wrote last month), then press “Enter” or click “Shorten.”

3 - Copy your freshly-shortened link (it will look similar to “Example A” below), paste it into the address bar of your browser (the place where you would manually enter a URL to visit), then add a + (that’s a plus sign) onto the end of it (to make it look like “Example B” below) and hit enter.

Example A: http://bit.ly/cSiH9i
Example B: http://bit.ly/cSiH9i+

Read More : http://www.zdnet.com/blog/seo/pro-tip-use-bitly-to-view-your-competition-8217s-twitter-and-facebook-reach/794

1 Billion Queries per day on Twitter

If Twitter were like an old-style McDonald’s, the sign outside would have changed to “1 Billion Queries Served” today. And to keep serving up those queries to humans and machines alike, Twitter is now using a new underlying search technology.

The news was announced in a post on Twitter’s Engineering blog today. Let’s take the technical change first, then get into the fun numbers.

Source url : http://searchengineland.com/twitter-hits-1-billion-queries-per-day-announces-new-search-tech-52417

Google instant gets hit by Blue arrow

Did you notice the blue arrow that’s showing next to the first result in Google’s listings? It’s part of the new keyboard navigation system that rolled out for Google Instant this week.

A reader contacted us about the arrow that he started seeing, and that caused me to see them for the first time myself. Maybe they’ve been there for me since Google’s announcement earlier this week, and I didn’t notice. Maybe it’s part of a wider rollout (I’m checking). But here’s a closer look.

Notice how in a search below, there’s a blue arrow next to the first listing:

Source url : http://searchengineland.com/blue-arrows-hit-google-instant-52100

Extended search deal b/w Google & Apple

WPP Group’s CEO Sir Martin Sorrell was the one who coined the term “froe” to describe Google. He said in 2008 that Google had gone from being a “frenemy” to a “froe” of the agency holding company. Presumably “froe” is a more direct competitor than a “frenemy”– at least that’s the implication.

Google and Apple started out as genuine friends, with overlapping board seats, and then seemed to gradually turn into sniping “froes.” But it now appears that they’re more like “frenemies” after all.

The two companies have apparently renewed their search deal regarding the iPhone, which was assumed to be in doubt as the “froe-mentum” built over the last year.

It kind of “crested” and broke when Apple announced that iPhone 4 would have Bing as a search option but not that Bing would be the “default” provider on the iPhone, as some had anticipated.

In a new Charlie Rose interview of Google CEO Eric Schmidt, appearing in BusinessWeek, Schmidt casually mentions that Google and Apple have “extended their deal”:
 

Apple is a company we both partner and compete with. We do a search deal with them, recently extended, and we’re doing all sorts of things in maps and things like that. So the sum of all this is that two large corporations, both of which are important, both of which I care a lot about, will [remain] pretty close. Emphasis added.

Source url : http://searchengineland.com/google-apple-extend-search-deal-emerge-as-frenemies-not-froes-51603

Google switching over to new keyword tool

Google announced to drop the old adwords keyword tool permanently and switch over to the new one by end of this month. The “new” keyword tool has been in beta since September 2009 and we ultimately knew Google would phase out the old keyword tool in exchange for this new one. Now we know when.

Google said the old keyword tool, which is currently accessible, will be available throughout the end of this month. September 1, 2010, the old keyword tool will begin redirecting to the new keyword tool. Google promises to update us when the switch over happens and also promises to drop the “beta” label from the existing tool.

Source : http://searchengineland.com/google-to-drop-old-keyword-tools-by-end-of-month-48500

Google wave shutdown

Last May Google announced a new wave of forum communications and the cockpit fan e-mail and instant messaging. It was also effective, real-time collaboration tool. It's more than that.

Perhaps it was a problem, it also offers many opportunities. Besides, people do not necessarily see the need to use wave, even though it was a productive and efficient than traditional tools.

This is what Google said that when the wave started by:
 

"Wave" is a part of the discussion and the document, in which people can communicate and work with rich formatted text, images, videos, maps and more.

Google has now closed wave:
 

But despite these successes, and many loyal fans, the wave has not seen the introduction we expected. We do not intend to further develop the wave as a separate product, but we will keep the site at least the end of the technology and will continue to use other Google projects.

Source url : http://searchengineland.com/google-wave-crashes-48086

The Five SEO Secrets for site's visibility

1. Determine Goals, Priorities, and Measurements
Before starting an SEO campaign, develop measurable goals and priorities, and plan to revise them periodically. Some questions to answer: What are your current business needs? Which of your products or services are most important to promote now? What do you want visitors to your site to do, buy, or learn?
Next, decide how to measure success. If you haven't already done so, add Google Analytics to each page of your site. Google Analytics reveals which keywords visitors used to find your site, and much more. You can find many Web traffic analysis tools out there, but Google's includes all of the features that most small businesses need.
2. Research Keywords
Often, a business doesn't describe its products using the same keywords that its clients use. You may be promoting "portable media players," for instance, but your potential customers call them "MP3 players." That's why it's important to talk to employees, partners, current and potential clients, and your sales staff to determine which words are most frequently used when people seek out your company and its products or services. Use those phrases to develop an initial list of SEO keyword candidates.
Several keyword-research tools are available to help you choose the best terms for SEO. The free Google AdWords Keyword Tool helps you gauge how frequently keywords are searched in the United States (and globally), and how competitive a keyword is. The tool is designed to help marketers choose keywords for Google PPC ads, but it's useful for organic keyword research, too. You'll also get lots of keyword variations that you might not have thought of.
3. Use Keywords Judiciously
Using keywords effectively can make your site more discoverable. But overusing or abusing them can cause search engines to ignore you. Here are some tips for adding keywords to your Web pages:
4. Create 'Linkbait'
Editorial endorsements of your product or service from someone else, such as a high-profile blogger, can be pure SEO gold--especially when that endorsement includes a keyword-rich link to a relevant page on your site.
You don't have as much control over external links to your site as you do over the keywords you use, of course. Still, you can take some steps.
5. Make Sure Your Site Is Search Engine Friendly
Search engine "bots" primarily index text and follow links. Though they are getting more sophisticated, bots can't easily index nontext content, such as Flash animations. JavaScript content, such as site menus rendered in Ajax, can stop a search engine bot in its tracks. The bottom line: If your Website contains lots of Flash, Ajax, and other nontext material, you're making it difficult for the search engines to index your pages. And if search engines can't index that content, searchers won't be able to find it when they perform queries. If you're planning a new site, make sure its design is friendly to search engines from the beginning.

Read More: http://www.washingtonpost.com/wp-dyn/content/article/2009/12/22/AR2009122203353.html

Importance of Article Marketing

More and more, I see articles popping up as guest post’s on blogs and as premium content on websites. Of course, people are still using article directories to mass submit their articles to a variety of websites as well. But is that still an effective way to do it?

It is true that article marketing has changed a lot in the last couple of years. The top-tier search engine marketers today are writing premium original content and sending it out to other websites for a link back. That’s becoming much more effective than the old school way of mass distribution. But I wouldn’t count mass distribution out just yet, just pick better places to submit your articles, such as eZine Articles, HubPages or Work.com.

Read More: http://www.searchengineoptimizationjournal.com/2009/11/21/article-marketing-past/

New ‘Google Dashboard’ service by Google

Google has been launching so many new services lately that it’s been difficult to keep up. Their Dashboard service is designed to show exactly how much the search giant knows about its users daily online activities.

This service displays a summary of data collect from a specified Google account. Users are afforded the options to sort and manage data collected from a huge array of sources. Data collected ranges from search queries and emails to video usage on YouTube. Users will usually have already allowed consent for Google to keep information about their activities online, now the search behemoth has grasped even more data, ever wonder how much Google actually has on each of us. Just how much information do they have about us? How do they use it?

The service provides a summary of data associated with a specified Google account. Users gain the ability to view and manage data, which ranges from search engine queries and emails sent through Gmail through to videos viewed on YouTube, and much else besides. Users will usually have already consented to allow Google to keep tabs on their activities online, but the search conglomerate’s tentacles reach so far that it’s tough to know just how much information it holds on each of us.

Read More: http://www.kingpin-seo.co.uk/webmaster-magazine/google-launches-new-google-dashboard-service-webmaster-seo-news/01147