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Here are the top 5 guests of Ahrefs Podcast "Season 4" (by organic views): ⭐ 1. Amos Bar-Joseph - He’s been getting a ton of attention on LinkedIn for automating his business with swarms of AI agents, and pursuing a goal of $10M ARR per employee. We hopped on a call and I tried to dig into the current state of his AI operations. Is he legit… or did I expose him? You’ll have to watch the episode to find out. 😉 ⭐ 2. Kevin Indig - This guy isn’t merely keeping his hand on the pulse of the SEO industry’s shift to AEO / GEO / LLMO. He’s basically hooked it up to an EKG machine. My main takeaway: AI Search isn’t killing SEO. It’s doing the opposite — it’s driving a new wave of attention from business execs and marketing leaders. And SEO professionals are best positioned to ride it. ⭐ 3. Ryan Law - Ryan created an AI workflow that helped him publish a bunch of solid articles on the Ahrefs Blog. Even with our high editorial standards, no one could tell those posts were written by AI. In this episode, we went through the full workflow step by step. And I did my best to poke some holes in it. ⭐ 4. Gael Breton - Gael believes that much of the tedious marketing work can now be replaced with smart AI automations (and yes, maybe fire half your marketing team 😅). He showed me how to do faster research with NotebookLM, how he automates his email newsletter with AI, and with MCP servers you can handle parts of your SEO work. ⭐ 5. Adam Robinson - The only non-AI episode of the bunch. Adam grew his LinkedIn to 140k+ followers and used his “founder brand” to scale two SaaS businesses to $30M ARR (in total). I learned a ton about growing my personal brand, and immediately implemented a lot of Adam’s advice to grow my own audience beyond 50k followers. ... What was YOUR favorite episode of Ahrefs Podcast recently? Drop it in the comments 👇

[New data]: Traffic from ChatGPT keeps growing every month, while traffic from Google keeps falling. [Based on data from ~67k websites connected to Ahrefs’ free Web Analytics product → chatgpt-vs-google(DOT)com] Don't get too excited (or upset), though. - Google still owns 40.29% of all traffic. - ChatGPT sits at just 0.24%. Here's what's happening: Google keeps experimenting with "AI Mode" & rolling out more "AI Overviews," which provide for better user experience, but kill clicks to websites. ChatGPT is doing the opposite: they’re experimenting with showing website references. That obviously encourages clicks, but I doubt ChatGPT wants users clicking away too often. Hence the super slow growth in its traffic share. ... P.S. You can explore more numbers here → chatgpt-vs-google(DOT)com

6 key takeaways from my "AI Search" episode of Ahrefs Podcast with Ryan Law: (...where we discussed insights from over a dozen data studies our team ran this year...) ▪️ 1. Off-page SEO is back (but not backlinks). The strongest correlation we found for appearing in AI Overviews? - Branded web mentions. Our research showed a 0.67 correlation between how often a brand is mentioned across the web and its visibility in AI search. AI models learn what your brand is about based on how others talk about you. Mentions on Reddit, Quora, G2, and industry blogs is what drives your visibility in AI search. ▪️ 2. AI chatbots don't just "Google" your question. Only 12% of the links cited by ChatGPT, Gemini, and Copilot appear in the top 10 Google results for the same query. That’s because AI chatbots use “fan-out queries” — they break your prompt into multiple, more specific searches. This means you no longer have to mirror the consensus of top-ranking pages all the time. Having a unique point of view can actually get you cited by AI. ▪️ 3. AI prefers fresh content (way more than Google). Our research on 17 million citations showed that ChatGPT, Copilot, and Gemini heavily favor newer pages. Likely because users ask about topics not yet in the training data, forcing AIs to fetch newer sources. ▪️ 4. Watch out for hallucinated URLs. When we checked our own analytics, we found almost 4% of all visits from LLMs went to pages that don't exist. Things like "ahrefs.com/keywords" — a URL that seems logical but isn't real. You should monitor for these hallucinated 404s (we have a one-click filter in Ahrefs' Web Analytics) and redirect them to the nearest alternative. The chances are, you might get some highly relevant traffic out of it. ▪️ 5. Find your "entity gaps". LLMs understand your brand through “co-mentions” — what topics and products you’re mentioned alongside arond the web. If your competitors are frequently mentioned in discussions about “school backpacks” but you’re not, AI assumes you’re irrelevant. Use tools like Ahrefs' Brand Radar to find and fill those missing associations. ▪️ 6. Stop obsessing over "AI-formatted" content. We're already seeing people publish 20,000-word, markdown-formatted, AI-generated pages with no images or links, purely for LLM ingestion. And that can actually get you cited. For now. But if a user clicks through to that spammy, unreadable mess, what have you gained? Good AEO tactics should also be good for users. If a tactic only works for robots, it's probably not a good long-term strategy. ... Check out the full episode: https://lnkd.in/gREaW6Fg All 46 minutes of it are well worth your time. I promise!

[New data]: 28% of ChatGPT’s most-cited pages have ZERO organic visibility in Google! ^ that's based on our study of the top 1,000 most-cited pages in ChatGPT (via Ahrefs' Brand Radar). This is rather counterintuitive, no? Given that ChatGPT has to perform web searches to look for information, one would expect that the pages it is citing should be performing well in conventional search. But ONE THIRD of them does not! 😲 ... Learn more from Louise Linehan post on Ahrefs Blog. Link in comments. 👇

Ryan Law and I recorded what might just be "The World’s Best Podcast Episode on AEO / GEO / LLMO!" 🔥 - 46 minutes - 0% fluff - backed by dozens of research studies - packed with actionable tips to make your company more visible in ChatGPT, Perplexity, AI Overviews, and beyond Links to YouTube, Spotify & Apple are in the comments. Likes are always appreciated! 🙂 ... P.S. Know a better podcast episode on “AI Search”? Drop it in the comments! 😉

We published over a dozen data studies about "AI Search" / AEO on the Ahrefs Blog this year. Then we shared all the key takeaways on social media, used them in our conference talks around the world, and even presented them at a few online webinars. And then it hit me… We never recorded an episode about "AI Search" for Ahrefs Podcast! So I pinged Ryan Law, and we quiclky fixed that. If you want to get up to speed on AEO / GEO / LMMO — our 46-minute podcast episode with Ryan has absolutely everything you need to know (and then some). Links to YouTube, Apple & Spotify in the comments. Likes are always appreciated! 🙂

NEW: Brand performance chart in Brand Radar 🔥 See how your brand’s visibility shifts across search and AI, all in one chart. Compare Mentions, Citations, Impressions, and AI Share of Voice (Web Mentions and Search Traffic coming soon).

We drove 100K+ unique visitors to the Ahrefs Evolve website in just 5 months. I thought it would be cool to share this screenshot from Ahrefs’ Web Analytics and give you a behind-the-scenes look at the grind it took to sell tickets to our event. Spoiler alert: We were late with everything. 😅 ▪️ 5 months out - launched a barebones website with just an email form. ▪️ 4 months out - added basic event info & released first 50 "super early bird" tickets (gone in a week). ▪️ 3 months out - announced first batch of speakers and cranked up promotion activities. ▪️ 1 month out - realized we're still behind on ticket sales and ramped up our ad spend. ... I'll be completely honest with you. This year, we didn’t manage to sell out like we did in 2024 in Singapore. We fell short some 50 tickets. The U.S. market turned out to be a tough nut to crack. And starting ticket sales only 4 months before the event definitely didn’t help. But! We've now built a super strong foundation for Ahrefs Evolve 2026 and I'm very confident that next year we're going to be sold out. So if you were thinking to join us next year, head to ahrefsevolve(.)com and sign up for updates! 😉