🌿 𝗘𝘂 𝗬𝗮𝗻 𝗦𝗮𝗻𝗴 𝗖𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲𝘀 𝟭𝟰𝟲 𝗬𝗲𝗮𝗿𝘀 𝗼𝗳 𝗖𝗮𝗿𝗶𝗻𝗴 𝗳𝗼𝗿 𝗠𝗮𝗻𝗸𝗶𝗻𝗱 For 146 years, Eu Yan Sang (余仁生) has remained steadfast in our mission of 仁泽众生 — “Caring for Mankind.” Since our founding in 1879, this purpose has guided us as we preserve the wisdom of Traditional Chinese Medicine (TCM) while evolving to meet modern wellness needs. As part of our 146th anniversary celebrations in Singapore, we commissioned a special live wall mural, hand-painted by students and alumni from the Nanyang Academy of Fine Arts(NAFA) at Tampines Mall over seven days (8–14 October 2025). More than a work of art, this mural is a living visual narrative of our brand’s journey — deeply rooted in tradition yet forward-looking in spirit. The artwork traces our story from our first shophouse along South Bridge Road to the TCM care we provide today. It features heritage icons like our Gold Label Bak Foong Pills, the evolution of our brand identity from 仁生 to the “Champion Cup” and today’s tree logo and celebrates the generations of families we have been privileged to serve. The live mural was part of a wider week-long anniversary showcase designed to immerse visitors in our heritage. Highlights included a heritage display of early TCM tools and past Bak Foong packaging, a holographic showcase of our brand story, a product sampling booth, and a fun, educational “Know Your Herbs” game. Shoppers also enjoyed our Sure-Win Ang Pow Wall, walking away with exciting prizes. We extend our heartfelt thanks to Mrs. Tan-Soh Wai Lan, President of NAFA, Ms. Karen Chang, Head of Strategic Comms and NAFA Special Projects team led by Ms. Oscar Ng, for their artistry and dedication, and to the Tampines Mall management team for their invaluable support throughout our anniversary activation. This commemorative mural stands as a powerful reminder of who we are — rooted in care, flourishing through generations, and committed to the communities we continue to serve. Watch our wall mural live in the making: https://lnkd.in/dxMDbRhy #EuYanSang #146YearsOfCaringForMankind #Singapore #TraditionalChineseMedicine #HeritageAndInnovation #BrandStorytelling #NAFA #TampinesMall #Wellness #Legacy #Community
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