Siriporn Kumprewichien

🥗9 in 10 Southeast Asian consumers check nutrition labels before buying their food. From trust to purchase decisions, clear and easy-to-read labels are reshaping shopping habits across Malaysia, Indonesia, Thailand, the Philippines, and Vietnam. Here's what we learned from FIA’s 2025 Consumer Perception Study (7,500 respondents): 🔸Labels = trust 🔸Nutrition content = top priority 🔸Front-of-pack labels make choices easier 🛒 When you shop, which label detail do you check first: calories, sugar, or ingredients? #FIA #FoodIndustryAsia #ConsumerBehaviour #FoodTrends #NutritionPolicy

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📍 Thailand & SEA E‑Commerce Trends You Need to Know  Southeast Asia’s digital retail scene is accelerating and livestreaming is leading the charge. Here are 4 trends brands can’t afford to ignore:   🚀 1. Thailand’s E‑Commerce Market Continues to Grow Thailand’s online retail market grew by 14% in 2024, reaching approximately 1.1 trillion baht, with projections to hit 1.6 trillion baht by 2027 #Ecommerce represented about 25% of total retail spend in Thailand in 2024   🎥 2. TikTok Live & Shop Driving Social Commerce Surge TikTok Shop Thailand saw its GMV nearly quadruple from THB 151B in 2022 to THB 561B in 2023, achieving a 28.4% share of ASEAN e‑commerce Live commerce is now estimated to drive 20% of total e‑commerce activity in SEA up from less than 5% in 2020   👥 3. Affiliate & Creator Commerce Resonates with Thai Consumers Thailand boasts ~9 million content creators, and 83% of Thai consumers make purchases influenced by #creators and #influencers   🛍️ 4. Live Commerce Adoption Is Exploding Among Thai consumers engaging in #socialcommerce, over 90% interact via #TikTok, #Shopee, or #Lazada live streams, making livestreaming not just a channel but a key purchase driver   🎯 What This Means for Brands & #CREA Livestreaming is no longer optional, it’s central to e‑commerce strategy. CREA’s all-in-one #TikTokLiveServices help brands tap into these trends with creative, scalable, and conversion-focused livestream formats. See how the right content strategy can turn these trends into results.   📩 Visit us: www.crea.asia 📧 Email us: [email protected]   #CREA #TikTokLive #Livestreaming #EcommerceMarketing #ContentThatSells #FashionMarketing #PerformanceDriven #SocialCommerce #CREAStudio #DigitalAcceleration

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- Trip.com and Traveloka will share tours and attractions inventory, expanding options for users of both platforms. - The partnership leverages Traveloka’s local Southeast Asian expertise and Trip's broad international network. - The collaboration reflects a wider industry trend of OTAs in Asia joining forces to accelerate growth and product expansion. https://hubs.li/Q03K30GX0

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In 1950s Singapore, Tai Hua Food Industries Pte Ltd found itself competing with more than 70 soy sauce companies. Three generations on, it has become a household name and expanded beyond Singapore to reach multiple cities with its products. Competing globally meant stepping out of their comfort zone, rethinking strategy, and taking bold risks. What hasn't changed is Tai Hua's commitment to quality and authenticity — staying true to the craft of months-long natural fermentation that continues to define its flavour. At the same time, Tai Hua is innovating for the future. Through Mottainai Food Tech, the company is applying its expertise in fermentation to transform nutrient-rich by-products like okara into sustainable and healthier foods. In our #SG60 spotlight on Singapore business leaders, Tai Hua Food Industries Managing Director and owner Pek Ee Perh Thomas shares lessons on what it takes to sustain and grow a legacy business in a fast-changing business landscape as Singapore looks ahead to the next 60 years. Swipe through to learn more about Tai Hua's 78-year long journey of grit, tradition, and innovation. #SBF #SBFCommunity #Entrepreneurship #Leadership #SingaporeBusiness #MobilingBusiness #MagnifyingOpportunities

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