Andrew Makarov

I know that's all we hear these days, but there's a significant divide between AI hype and the practical reality of using these tools every day. After years of experimenting with AI tools across DataArt's 6000+ team, here's what I'm actually seeing: 𝐖𝐡𝐞𝐫𝐞 𝐀𝐈 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐰𝐨𝐫𝐤𝐬: Code migration, QA automation, documentation, test generation, code refactoring, API integration. We've seen measurable and drastic reductions in time spent on these well-defined tasks. 𝐖𝐡𝐞𝐫𝐞 𝐢𝐭 𝐟𝐚𝐥𝐥𝐬 𝐬𝐡𝐨𝐫𝐭: Complex corporate software with stringent security requirements, compliance needs, domain-specific logic, and deep integration with proprietary systems. The performance of AI tools declines fast as we move toward this reality. The biggest misconception I hear from other leaders is that AI will reduce billable hours and hurt revenue. But that's still not a reason to avoid using AI. It's our professional duty to give clients the best value for their money. And no matter what you do, competitors 𝘸𝘪𝘭𝘭 use AI. By lowering costs, AI actually increases demand because more projects pass ROI thresholds and get approved. Another thing to keep in mind is that while it's natural to adopt AI quickly, it's also natural to think things through, take things slow and be cautious, because it's still new tech. While startups can pivot, address issues quickly, or even change their brand, corporations are far more liable for compliance, security, and mistakes are too costly. Right now, we're treating some projects as investments in accumulating AI experience. There will be mistakes, but acquiring these skills is just reality now. It reminds me of the early cloud computing days - we started with little experience, specialists emerged over time, and now we have the deepest expertise. The structural nature of software development won't change drastically in the short term. Instead, individual components like DevOps and QA will accelerate faster than others. Our job is to learn and stay on top of this powerful new technology. #DataArtVoices #AI #BigData #AgenticAI #DigitalTransformation

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At BRAVE1 in Lviv, our CEO Andreas Flodström announced the launch of Embedded Development at Beetroot Academy. We’ve trained thousands of engineers before — now we’re on a new track – to focus on the skills that power Embedded systems, from everyday devices to technologies that help protect our freedom. This is just the beginning of what’s to come.

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We raised $4.5M seed to build a digital bank in Belarus. At the time it felt like the future: wallets, instant transfers, mobile-first design. But the truth was harsh: the market wasn’t ready, and the regulations were hostile. What in 3–5 years would look like a perfect business… in that moment could put you in jail. That’s when I learned: being early can be as dangerous as being wrong. In business, timing is everything. The skill is not just building something “cool” — it’s creating the situation where technology, regulation, and society are ready to adopt it.

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Oleksandr at Games Gathering Conference in Lviv Our Senior UI/UX Designer gave an offline talk at Games Gathering on accessibility in games. He discussed different types of exclusion, shared examples of both successful and less effective solutions, and explained how inclusive design helps make games comfortable and accessible for all players. The video is now available — watch the full talk here: https://lnkd.in/dQpSmpJ5 #Ubisoft #UbisoftUkraine #GamesGathering #UIUX #Accessibility

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Is the lottery still relevant in the age of instant wins and crypto prizes?   Nikolina Gabelica, Head of Lotteries at EveryMatrix, speaks with iGamingBusiness about how the industry is evolving to meet today’s player expectations.   From gamified innovation and cross-sell potential to the roadblocks posed by outdated regulations, this interview explores what’s next for the lottery and what it needs to thrive in a rapidly changing market.   👉 Read the full interview here: https://lnkd.in/gyF-Q7db

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📣 The first edition of Public Interviews is here! What are the Public Interviews? They are honest conversations between candidates and HRs — no prepared scripts, just real talk. In this first episode, IT recruiter at Click Sadullo Erkinov and PHP developer Bekhruzbek Mirzaliev showed the real job interview process in Click. The full version will be released only on LinkedIn soon. Stay tuned, if you are especially interested in getting a job offer from Click! 😉 Enjoy the snippets, and follow us on LinkedIn to watch the full interview. 💚 #publicinterviews

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𝗔𝗜 𝗜𝘀𝗻’𝘁 𝗛𝘆𝗽𝗲 – 𝗜𝘁’𝘀 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻. ⚙️ How does real AI adoption look in iGaming and tech? ⚙️ What makes scalable AI infrastructure possible? ⚙️ And how are release cycles shrinking from months to days with ML, automation, and DevOps? In the latest YouTube episode, Sergey Kastukevich, Deputy Chief Technology Officer at SOFTSWISS, shares how AI is transforming technology in iGaming – from predictive analytics and copilots to data-driven development that shapes smarter decisions. 📺 Full video on YouTube: https://lnkd.in/dGNiNVp5 #winningcombination #igaming #AI #technology

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We are extremely proud to see travel agencies -- large and small -- realize HUGE productivity gains by using Mystifly to power their #NDC #airline direct connects. Through our normalizations across dozens of #airlines, which orchestrates the carriers' direct connect functionality into one common workflow, and delivers all these NDC and LCC APIs via a single connection, our travel agency customers' success shows that post-ticketing servicing of NDC orders absolutely *can* be seamless. And, most importantly, the operations departments of travel agencies now see Mystifly's NDC servicing as being even better than what they used to have in the GDS. Indeed, post-ticketing servicing of NDC orders via Mystifly is now even more powerful and comprehensive than the functionality that had been available with traditional GDSs and Edifact. Our partner, DataArt, has made excellent use of Mystifly's capabilities within the software development they do for OTAs ... as well as in the agent-facing applications that they create for travel agency call centers. Please take a look at this case study, which overviews how DataArt uses Mystifly technology to deliver seamless NDC content and servicing into the software they create for travel agencies. In this recap, DataArt examines the richness of functionality that is now available in Mystifly's NDC hub and delves into the example of Mystifly's partnership with Hawaiian Airlines HA Connect™ to book and modify NDC orders. https://lnkd.in/dekdEuA4

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🎉 We have a major update! Digitain is now an Associate Member of the European Lotteries (EL), a significant milestone that reflects our ongoing commitment to responsibility, integrity, and innovation in the iGaming industry. In addition, we are proud to share that Digitain has also secured Licence D, further strengthening our regulated footprint and dedication to compliance across European markets. We look forward to collaborating with EL members, building strong partnerships, and continuing to deliver trusted solutions that are built to lead. Read more here: 👉 https://lnkd.in/e2FjifFb #Digitain #iGaming #Membership

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Rethink IT Season 3 Episode 7: The Appsfactory Journey in Moldova In this episode MITP Administrator, Marina Bzovîi, sits down with Roman Belter, Founder & COO at Appsfactory, one of the fastest-growing digital product companies in Europe, and a strong new player on Moldova’s IT scene. Together, they explore: •⁠ ⁠Why Appsfactory chose Moldova as its strategic expansion hub •⁠ ⁠What it takes to scale tech teams in a competitive market •⁠ ⁠How to build a strong engineering culture across geographies •⁠ ⁠What Moldova’s IT talent can bring to global digital transformation projects It’s a conversation about vision, operational excellence, and the role Moldova can play in the future of product-driven innovation. Available now on YouTube and all major platforms.

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NU IT Startups Showcased at “INNOPROM.Belarus” At the international exhibition “INNOPROM.Belarus” in Minsk, Prime Minister Olzhas Bektenov presented several Kazakhstani startups, including projects developed by students and residents of NU. These projects, created within NU’s ecosystem, are implemented in line with the President’s directives on digitalization across education, industry, sports, and healthcare. Mirai Tech is an AI-powered system designed for diagnosing and preventing sports injuries. Game of Drones is a platform for remote control of real machines and drones over the internet with minimal latency. This allows operators located thousands of kilometers away to control equipment in real time. Digital Platform for Railway Fleet Management - Kazakhstani developers also presented a digital platform for integrated management of railway wagon fleets. The solution significantly improves efficiency and optimizes logistics operations. Developed at NU, Artisan Education addresses the shortage of skilled teachers and resources in schools, especially in rural areas. Electrologic – Energy-Saving Technology for Metallurgy and Energy, a Kazakhstani energy-saving innovation developed at NU, has been ranked among the world’s top six “green” projects for metallurgy and energy by a global environmental fund.  Learn more about: https://lnkd.in/ezyvxKtS Gulnur Kalimuldina Azamat Yeszhanov

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