Oleksandr Hryshchenko

At BRAVE1 in Lviv, our CEO Andreas Flodström announced the launch of Embedded Development at Beetroot Academy. We’ve trained thousands of engineers before — now we’re on a new track – to focus on the skills that power Embedded systems, from everyday devices to technologies that help protect our freedom. This is just the beginning of what’s to come.

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I know that's all we hear these days, but there's a significant divide between AI hype and the practical reality of using these tools every day. After years of experimenting with AI tools across DataArt's 6000+ team, here's what I'm actually seeing: 𝐖𝐡𝐞𝐫𝐞 𝐀𝐈 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐰𝐨𝐫𝐤𝐬: Code migration, QA automation, documentation, test generation, code refactoring, API integration. We've seen measurable and drastic reductions in time spent on these well-defined tasks. 𝐖𝐡𝐞𝐫𝐞 𝐢𝐭 𝐟𝐚𝐥𝐥𝐬 𝐬𝐡𝐨𝐫𝐭: Complex corporate software with stringent security requirements, compliance needs, domain-specific logic, and deep integration with proprietary systems. The performance of AI tools declines fast as we move toward this reality. The biggest misconception I hear from other leaders is that AI will reduce billable hours and hurt revenue. But that's still not a reason to avoid using AI. It's our professional duty to give clients the best value for their money. And no matter what you do, competitors 𝘸𝘪𝘭𝘭 use AI. By lowering costs, AI actually increases demand because more projects pass ROI thresholds and get approved. Another thing to keep in mind is that while it's natural to adopt AI quickly, it's also natural to think things through, take things slow and be cautious, because it's still new tech. While startups can pivot, address issues quickly, or even change their brand, corporations are far more liable for compliance, security, and mistakes are too costly. Right now, we're treating some projects as investments in accumulating AI experience. There will be mistakes, but acquiring these skills is just reality now. It reminds me of the early cloud computing days - we started with little experience, specialists emerged over time, and now we have the deepest expertise. The structural nature of software development won't change drastically in the short term. Instead, individual components like DevOps and QA will accelerate faster than others. Our job is to learn and stay on top of this powerful new technology. #DataArtVoices #AI #BigData #AgenticAI #DigitalTransformation

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📣 The first edition of Public Interviews is here! What are the Public Interviews? They are honest conversations between candidates and HRs — no prepared scripts, just real talk. In this first episode, IT recruiter at Click Sadullo Erkinov and PHP developer Bekhruzbek Mirzaliev showed the real job interview process in Click. The full version will be released only on LinkedIn soon. Stay tuned, if you are especially interested in getting a job offer from Click! 😉 Enjoy the snippets, and follow us on LinkedIn to watch the full interview. 💚 #publicinterviews

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Oleksandr at Games Gathering Conference in Lviv Our Senior UI/UX Designer gave an offline talk at Games Gathering on accessibility in games. He discussed different types of exclusion, shared examples of both successful and less effective solutions, and explained how inclusive design helps make games comfortable and accessible for all players. The video is now available — watch the full talk here: https://lnkd.in/dQpSmpJ5 #Ubisoft #UbisoftUkraine #GamesGathering #UIUX #Accessibility

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We raised $4.5M seed to build a digital bank in Belarus. At the time it felt like the future: wallets, instant transfers, mobile-first design. But the truth was harsh: the market wasn’t ready, and the regulations were hostile. What in 3–5 years would look like a perfect business… in that moment could put you in jail. That’s when I learned: being early can be as dangerous as being wrong. In business, timing is everything. The skill is not just building something “cool” — it’s creating the situation where technology, regulation, and society are ready to adopt it.

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Is the lottery still relevant in the age of instant wins and crypto prizes?   Nikolina Gabelica, Head of Lotteries at EveryMatrix, speaks with iGamingBusiness about how the industry is evolving to meet today’s player expectations.   From gamified innovation and cross-sell potential to the roadblocks posed by outdated regulations, this interview explores what’s next for the lottery and what it needs to thrive in a rapidly changing market.   👉 Read the full interview here: https://lnkd.in/gyF-Q7db

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We are extremely proud to see travel agencies -- large and small -- realize HUGE productivity gains by using Mystifly to power their #NDC #airline direct connects. Through our normalizations across dozens of #airlines, which orchestrates the carriers' direct connect functionality into one common workflow, and delivers all these NDC and LCC APIs via a single connection, our travel agency customers' success shows that post-ticketing servicing of NDC orders absolutely *can* be seamless. And, most importantly, the operations departments of travel agencies now see Mystifly's NDC servicing as being even better than what they used to have in the GDS. Indeed, post-ticketing servicing of NDC orders via Mystifly is now even more powerful and comprehensive than the functionality that had been available with traditional GDSs and Edifact. Our partner, DataArt, has made excellent use of Mystifly's capabilities within the software development they do for OTAs ... as well as in the agent-facing applications that they create for travel agency call centers. Please take a look at this case study, which overviews how DataArt uses Mystifly technology to deliver seamless NDC content and servicing into the software they create for travel agencies. In this recap, DataArt examines the richness of functionality that is now available in Mystifly's NDC hub and delves into the example of Mystifly's partnership with Hawaiian Airlines HA Connect™ to book and modify NDC orders. https://lnkd.in/dekdEuA4

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Three cheers for Kamil Mrzygłód's "Azure for Developers 3rd Edition"! Even as someone who isn’t a full-time developer, I found Azure for Developers to be surprisingly approachable and engaging. The author strikes a great balance between clarity and depth, guiding the reader through both foundational concepts and advanced Azure services without assuming you live and breathe code every day. One of the book’s greatest strengths is the book's strategic perspective. Kamil doesn’t simply list Azure features, he thoughtfully compares different approaches, explaining the pros and cons of each and when you might choose one over another. This kind of insight is invaluable, helping you make better strategic, architectural, and tactical decisions rather than just learning "button-click" instructions. The technical writing is excellent, well-structured, logical, and free of unnecessary jargon. Even complex services like Azure Functions, Application Insights, or container hosting are explained in a way that feels both accurate and digestible. The inclusion of real-world examples, CI/CD pipeline guidance, and integration tips makes it clear the author has hands-on expertise. Special mention goes to the index, because no technical book is complete without one. It’s easy to quickly find relevant topics, which is a real time-saver when you’re in the middle of a project and just need that one key detail or guidance. If I had to point out a minor drawback, it would be that the diagrams are fairly basic. They're functional, but not as visually rich or detailed as the text deserves. That said, the writing more than compensates, and the visuals still serve their purpose. Overall, I feel that Azure for Developers is a well-crafted, practical, and insightful guide that is equally valuable for career developers and those of us who work with Azure as part of a broader role. It’s a resource I’ll be keeping close at hand. Many thanks to Deepak Kumar for helping me get a review copy! #azure #microsoft Packt #books #authors

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At SoftServe, knowledge becomes stronger when shared, and our partnership with NVIDIA proves it. In the first three quarters of 2025, 37 colleagues earned 48 NVIDIA certifications in Gen AI LLMs, Multimodal Gen AI, AI Infrastructure, AI Operations, and OpenUSD. Each credential is a step forward in building future-ready expertise together. Our impact goes further as SoftServe experts also help develop NVIDIA’s certification programs. Four colleagues are recognized on the Certification Champions page — a testament to both individual excellence and collective influence. By advancing our skills and aligning with global standards, we strengthen our collaboration with NVIDIA and deliver next-generation AI solutions. Together, we’re not just keeping pace with change — we’re shaping what comes next.

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NU IT Startups Showcased at “INNOPROM.Belarus” At the international exhibition “INNOPROM.Belarus” in Minsk, Prime Minister Olzhas Bektenov presented several Kazakhstani startups, including projects developed by students and residents of NU. These projects, created within NU’s ecosystem, are implemented in line with the President’s directives on digitalization across education, industry, sports, and healthcare. Mirai Tech is an AI-powered system designed for diagnosing and preventing sports injuries. Game of Drones is a platform for remote control of real machines and drones over the internet with minimal latency. This allows operators located thousands of kilometers away to control equipment in real time. Digital Platform for Railway Fleet Management - Kazakhstani developers also presented a digital platform for integrated management of railway wagon fleets. The solution significantly improves efficiency and optimizes logistics operations. Developed at NU, Artisan Education addresses the shortage of skilled teachers and resources in schools, especially in rural areas. Electrologic – Energy-Saving Technology for Metallurgy and Energy, a Kazakhstani energy-saving innovation developed at NU, has been ranked among the world’s top six “green” projects for metallurgy and energy by a global environmental fund.  Learn more about: https://lnkd.in/ezyvxKtS Gulnur Kalimuldina Azamat Yeszhanov

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