Aspectus Group

We've launched our latest Audience Insights edition, this time looking at CEOs at large multi-national organizations. If you're interested in understanding what types of content they prefer, what channels they are engaging with and their priorities for this year, download our free visual guide: https://lnkd.in/eWqRmQpU #B2BMarketing #CEOBuyerPersona

Heading to Singapore FinTech Festival this year?   Before SFF kicks off, Aspectus is convening fintech founders, executives and media for an exclusive networking breakfast to discuss all things on innovation, investment trends and market shifts.   We’ve love to have you there – register now as there are limited spots available: https://lnkd.in/eerWqu8f   When: Wed, 12 Nov 2025, 9:00–11:00am SGT Where: Mandala Club, Singapore #SingaporeFinTechFestival #FinTech

What a moment! We're honored to have been named Standout Content Agency of the Year at the Global Digital Excellence Awards 2025. This recognition reflects our commitment to delivering content that makes a real difference for our clients and their audiences. A huge thank you to our brilliant team for making this possible – and to our clients who trust us to tell their stories with purpose and passion. Thank you to Don't Panic Events and sponsors Tribe Global for celebrating digital excellence and supporting this award. Here’s to more creative ideas and standout storytelling! #GDEAwards #GlobalDigitalExcellenceAwards #DigitalExcellence #ContentMarketing #B2BAwards

Recent high-profile rebranding efforts from Jaguar to Cracker Barrel have backfired, hitting profits and public image. The hidden reason is that their marketing efforts favour brand modernization over conservation, failing to understand and retain existing audiences and losing cherished brand heritage, identity and equity. If you want to rebrand, refresh or reposition without alienating your current customers, this blog by our Content & Insight Director Paul Noonan is for you. 🔗 Read the full blog here: https://lnkd.in/epHb3png

🎉 Congratulations to Aliyah Arikawe! 🎉   We’re thrilled to celebrate Aliyah’s incredible achievement in completing her apprenticeship at the Aspectus Academy and earning a Distinction in the CIM | The Chartered Institute of Marketing Foundation Certificate in Professional and Digital Marketing! 👏   Aliyah’s dedication, creativity, and passion for marketing and PR have truly shone through, which is a fantastic example of hard work and talent coming together for success.   We can’t wait to see what’s next in your journey, Aliyah, the future looks bright! 💫   #AspectusAcademy #Apprenticeship #CIM #DigitalMarketing #PR #ProfessionalGrowth

Taylor Swift turns every album into an experience – a masterclass in branding, storytelling, and audience engagement. From her iconic “Eras” to her bold color symbolism and clever Easter eggs, she proves that every detail can spark cultural conversation. In business, the same principles apply. Whether you’re launching a campaign, rebranding, or building loyalty, Taylor’s playbook shows how to captivate and connect. Learn how to create moments your audience remembers – and make your brand impossible to ignore. 🔗 Read the full blog: https://lnkd.in/evagAi8d

Investment trusts are facing some of the biggest structural challenges in decades – persistent discounts, activist campaigns, and a changing distribution landscape.   Yet with every challenge comes opportunity. That’s why we’re thrilled to share that our client TR Property Investment Trust has been recognised for the Best PR Campaign at The Association of Investment Companies (AIC) 2025 Shareholder Communication Awards.   The ‘Three Pillars of Governance’ campaign looked at one of the listed property sector’s most important questions: how can externally managed REITs build stronger alignment with shareholders? By championing bold reforms – from fairer fee structures to rolling contracts – TR Property has become a leading voice for best practice in the REIT sector.   Working closely with the Trust, we helped bring this important conversation to life across top-tier financial and property press – highlighting why investment trusts remain a vital part of investor portfolios, and how strong governance can unlock real long-term value. See the full list of winners here: https://lnkd.in/e2qHJ4qS

The consulting industry is at an inflection point. AI is automating core junior work, while clients expect faster, smarter output. The old pyramid is crumbling. But this isn’t the end: it’s an opportunity. In our latest blog post, we explore how firms can reframe their value by combining AI with human insight, revealing real outcomes, and building trust. If you’re in consulting (or advising one), this is your roadmap for AI positioning in the new era. Read the full piece: https://lnkd.in/e4B9S_qX

When the pressure is on, it’s tempting to divert spend into fast wins. But as we see it, the real edge lies in thinking beyond the quarter. In this piece we unpack how brand building, creativity, and consistency combine to future-proof marketing plans. If you want to plan 2026 with more confidence (and less panic), we think you’ll get something out of this. Read our latest blog: https://lnkd.in/eHdxMVcv We'd love to hear your thoughts below 👇 #MarketingStrategy #BrandGrowth #B2B

AI is crowded. Everyone’s claiming innovation – but few are earning trust. If you're an AI founder, marketer, or GTM leader, your messaging is your edge. It’s not about louder hype. It’s about clearer value, deeper credibility, and stronger resonance with buyers and investors. This blog breaks down how sharper brand messaging helps AI companies stand out – and scale. 👉 Read it here: https://lnkd.in/esZ8zRu4