BAT

🔥 New episode out now! Kingsley Wheaton got back behind the mic in his recent trip to Brussels for an episode that tackles one of Australia’s most pressing issues: the rise of illicit trade and retail crime. In this episode of The Smokeless Word, he’s joined by Theo Foukkare, the CEO of the AACS (Australian Association of Convenience Stores), who explains the severity of the issue: "The illegal tobacco market which is we believe is north of 50%...The vaping market is almost exclusively provided by the organised crime groups. The facts of the matter are we have a national crisis in Australia on illegal nicotine." Join them for an insightful conversation that sheds light on the realities faced by small businesses, the unintended effects of policy decisions, and what real solutions could look like. Watch the full episode here: https://lnkd.in/dSz2H-AU. 🎧 Listen to The Smokeless Word wherever you get your podcasts. #TheSmokelessWord #Omni #BAT

Thinking of applying to BAT? Hear what our Global Graduates want you to know. Their advice? Be yourself. Stay curious. Don’t be afraid to explore different paths, take on new challenges, and show your personality along the way. Take it from our Global Grads - this is a journey you won’t regret, offering the connections, confidence, and life skills that shape a successful future. Your journey starts here. Tomorrow Can’t Wait. 👉 https://ow.ly/Z8ef50XgbT2 Stay connected and join our Global Talent Community to be the first to hear about new roles. 👉 https://ow.ly/PagL50XgbT1 #GlobalGraduateProgramme #GlobalGrads #TomorrowCantWait #CareerAdvice #EarlyCareers

We’re thrilled to announce that glo™ Hilo’s packaging has been recognised at the 2025 PENTAWARDS, the world’s leading platform dedicated to packaging design.   This recognition celebrates design excellence and highlights the power of collaboration and innovation across our business. From initial concept to final execution, our packaging, R&D, marketing, supply chain, legal, and sustainability teams worked seamlessly together to bring this unique, minimalist design to life.   The result? A refined, premium expression of the glo™ brand - where design, color, and form converge to tell a story of purposeful innovation, reinforcing the brand’s identity and value in every interaction.   As Christina Fan, Senior Packaging Innovation Manager, shares: “glo™ Hilo’s packaging exemplifies the integration of advanced engineering, intentional design, and a strong commitment to sustainability. From pioneering applications to rigorous validations, it stands as a symbol of what’s possible when innovation meets purpose.”   We’re incredibly proud of our teams who continue to push boundaries and transform our brand vision into meaningful impact.   Read more about the award here: https://ow.ly/tvHL50Xfp8m   #Pentawards #PackagingDesign #Innovation #glo #Design #ABetterTomorrow

Our aim is to build a Smokeless World. But how do we achieve this? Tobacco Harm Reduction (THR) provides an essential pathway by offering adult smokers, who would otherwise continue to smoke, access to potentially reduced-risk alternatives. Global cigarette consumption has declined by 20% (from 2012 to 2023) since smokeless products became widely available - a strong indicator of THR’s potential. Despite this progress, some countries' regulatory frameworks have fallen behind scientific understanding. That's why we created Omni™, a dynamic knowledge-sharing resource featuring over 260 peer-reviewed studies to help policymakers, scientists, regulators, and public health experts make informed decisions. Review the evidence. Join the conversation. Download Omni™ today: https://ow.ly/yNnp50XeQ1Z #Omni #SmokelessWorld

Those who are underage should never use any nicotine product. Preventing underage access to smokeless nicotine products is a priority for BAT. In addition to traditional age-verification techniques, such as asking for ID, we are deploying facial age estimation technology in over 600 stores across Europe. Here is a clip showing our latest pilot in Jersey, Channel Islands, UK, in partnership with The Channel Islands Co-operative Society and Yoti. Early results demonstrate a 99% accuracy rate, and no information or data about the consumer is stored or shared.

The future is unwritten, but we’re taking our industry into a brave new era, realising our vision to Build a Smokeless World. That’s what drives BAT: reducing harm, leading with sustainability, and creating solutions that change lives. This film brings our promise to life. A reminder that every challenge is an opportunity to do better. For, Tomorrow Can’t Wait. Discover the future we’re building, together: https://ow.ly/KlsZ50XbEsq #TomorrowCantWait #WeAreBAT #ABetterTomorrow #JoinBAT

We’re proud to announce that “Omni™ - Forward Thinking for a Smokeless World” has been named Global PR Campaign of the Year at the 2025 PRNEWS Platinum PR Awards in New York City on 7 October. This global recognition marks a defining moment in our transformation journey, and it underscores how Omni™ is reshaping the narrative around Tobacco Harm Reduction (THR). Launched last year, the Omni™ is intended to be a compendium of information that underpins our corporate and scientific strategy and offers insights into the work being done at BAT to create A Better Tomorrow™. It highlights the significant public health opportunity presented by THR and aims to spur dialogue with key stakeholders - scientists, public health authorities, regulators, policy makers, and investors. Today, Omni™ is active worldwide, connecting diverse audiences through tailored media, digital activations, and stakeholder engagement. Winning this prestigious award reflects the creativity, collaboration, and shared purpose of our global teams and partners who are driving the future of Tobacco Harm Reduction. It also signals that THR is becoming more prominent and accepted by stakeholders across different global sectors. Review the evidence. Join the conversation at https://ow.ly/WWoS50X9CWb. Mark Forster #BAT #Omni #PlatinumPRAwards #TobaccoHarmReduction #BetterTomorrow

Welcome back to The Creators of Tomorrow - a series spotlighting the people shaping BAT’s future. This week, meet Christian Marble, Marketing Global Graduate at Reynolds. Christian began his journey with Reynolds as a Trade Marketing Intern in 2022. Inspired by the people and culture, he returned as a Territory Manager after completing his studies, and in 2024, joined the Global Graduate Programme. Reflecting on his experience so far, he shares: “I genuinely believe the value of the GG Programme is the change that it forces you to adapt to. Constant change is a challenge, but it is intensely rewarding to work as a team, with some of the most talented people I've met, to overcome it.” Christian shares what drew him to the programme, his biggest challenge yet, and his honest advice for future grads. Swipe through to explore his journey. 👉 Ready to take the next step? Explore our open roles: https://ow.ly/6RGG50X4jZ4 ✨ Want to stay in the loop? Join our Talent Community to be the first to hear about new opportunities: https://ow.ly/2Ji750X4jZ5 #TomorrowCantWait #CreatorsOfTomorrow #GlobalGraduateProgramme #LifeAtBAT #CareerJourneys #BATCareers #EarlyCareers #MeetOurPeople #EmployeeStories

McLaren Racing has done it again - congratulations to the team on their 2025 Constructors’ Championship win! This victory is a powerful reflection of teamwork, precision, and the relentless pursuit of excellence. At BAT, we are proud to collaborate with the McLaren Formula 1 Team, a partnership where we push boundaries together, combining creativity and performance to create impact that extends far beyond the circuit. Over the years, our collaboration has grown into a platform for meaningful innovation, transformation, and shared achievement. This year, our partnership reached new heights through initiatives that highlight our joint ambition: ✴️VELO London Takeover at Silverstone – a dynamic celebration of fandom and collaboration ✴️Vuse Ultra Launches at Monaco and Online Marketing Rockstars (OMR) – leveraging iconic moments to showcase premium innovation and leadership in digital and product excellence ✴️Live Your Fandom Global Campaign – delivering immersive experiences that reflect the cutting-edge collaboration and performance behind the McLaren team Through this partnership, BAT and the McLaren F1 Team continue to demonstrate the power of collaboration at the highest level. Here’s to achieving more, inspiring change, and celebrating success! #BAT #McLarenRacing #VELO #Vuse #glo #F1 #Innovation #Transformation