Caretta Research

🎉We welcome Menelaos Chrysanthos to our team as a business development consultant. Menelaos is currently focused on the media tech, telecoms tech and sports industries. He's dedicated to uncovering fresh industry insights to help companies in these industries tackle their most pressing challenges. Outside of work, Menelaos is always on the move. Whether it’s connecting with friends, enjoying time outdoors, recharging by the beach in the summer, or hitting the trails in winter.

⚽The way fans are engaging with sports is leading to a new business model that allows buyers and federations to maximise the value of produced content, which is now layered instead of universal. 💰Sports rights fragmentation is transforming from a challenge to an opportunity for a healthier, more dynamic, and inclusive sports media ecosystem. Our latest research shows an interesting pattern in sports rights deals in 2024. Approximately 2% of all deals have transitioned from traditional broadcasters to newer platforms like streaming services and D2C offerings, a movement that is rapidly accelerating. 📈This has led to platforms like YouTube securing more sports rights than any other single outlet in many territories, particularly within Tier 2 and Tier 3 sports. Read more in the article at SVG Europe to understand how this evolution is creating new commercial potential and leveling the playing field for smaller federations. 👇

🎥While the benefits of dynamic media operations, such as flexibility, scalability and efficiency are undeniable, further development is needed, particularly from vendors, before TV broadcasters and producers fully commit to this transition. 📝This was the key takeaway from a panel discussion at the Sports Video Group Europe Summit, featuring our research director, Ed Barton, and industry leaders. The panel explored the various factors influencing the adoption of software-based platforms and workflows. To further explore the dynamic media operations landscape, request Ed’s presentation deck. 👇

🥷AI is fundamentally reshaping operational efficiencies and creative output within the media sector, demanding a strategic focus on skill development to capitalise on emerging opportunities. Our research analyst Angeliki Megariti highlighted some critical insights during the World Skills Café by the Global Media & Entertainment Talent Manifesto. 🤖Vendor success hinges on meeting the key needs of buyers, especially when it comes to AI integration 🤖Most AI teams are currently small, primarily focused on automating routine tasks, reducing costs and boosting creativity 🤖Broadcast and media companies are more focused on using AI than developing deep expertise. This creates a significant opportunity for vendors to facilitate AI adoption without requiring heavy investments from their clients Gain a deeper understanding by requesting Angeliki’s presentation deck through the link in the comments. 👇

🚀 Digital out of home (DOOH) is driving digital advertising's next wave, and DMEXCO - Digital Marketing Expo & Conference showed just how strong the momentum is. Our perspective was included in Emma Labrador's, CMO at Displayce, event recap published by ExchangeWire. Marija Masalskis's session at DMEXCO 2025 sparked high-level dialogue about: 🪧 DOOH is expected to see a 40% revenue uplift in five years, even on a conservative view 🪧 How retail media partnerships can power DOOH's next phase of growth 🪧 Programmatic's role in expanding DOOH's footprint, as well as the challenge of commoditisation Read more about the key topics from DMEXCO 2025. 👇 https://lnkd.in/dz4DsWdm

Everything new about IBC, and Dalia, live! Couldn’t make it to Amsterdam? This is your chance to catch up. Join Dalet and Caretta Research for a recap of IBC’s biggest media trends, plus a live demo of Dalia, Dalet’s brand-new intelligent interface for all your media workflows. What you’ll discover: 🚀 IBC 2025 highlights and industry insights 🧠 A live demo of Dalia in action ✅ Dalet updates for faster, smarter media operations 📅 October 8 | 4 PM CET | 10 AM EST 🔗 Register now: https://hubs.li/Q03MvCqY0 #Dalet #Dalia #AmsterdamRewind #IBC2025 #MediaTech #IBCShow IBC - International Broadcasting Convention

Our co-founder, Robert Ambrose, joined the IBC2025 Unpacked webinar by TVBEurope to share our perspectives on the industry's latest trends. Key topics include: 📺The great refocus: it’s all live. Investment focus is shifting back from building D2C streaming platforms to live production infrastructure, just as IP infrastructure and software defined workflows are making this more efficient, agile and flexible. 💾It is software, not cloud, that has become the critical transformation. More and more, technology is moving to flexible software running on commodity off-the-shelf (COTS) servers either on premises or in the cloud, where that is most effective. 🤖Gen AI is becoming mainstream. The conversation is moving past the buzzword phase and into real world applications, enabling new kinds of content that could not have been created before. If you missed the session or would like to revisit the conversation, you can watch the webinar on demand. 👇

It's time for the post-IBC state of the nation view on what's happening in the broadcast and media tech industry. I'm talking about it on the TVBEurope webinar starting any moment, and there's a full write-up on our website (link below). Key points are: 📺 The great refocus: it’s all live - investment focus is shifting back from building D2C streaming platforms to live production infrastructure, just as IP infrastructure and software-defined workflows make this more efficient, agile and flexible. 💾 It's software, not cloud that's become the critical transformation - more and more is moving to flexible software running on COTS servers on prem (or in the cloud, where that makes sense). 💰 The tension between CAPEX and OPEX, and budget certainty vs. pay-as-you go continues - but it's total cost of ownership that really counts. 🤖 Gen AI is becoming mainstream - moving past the bullshit bingo phase to deliver some real-world use cases, creating content that can't be made any other way. 🛠️ Internal build remains the biggest competitor for media technology vendors, making it more important than ever to move away from monolithic systems and embrace microservices, APIs and interoperability

🎥 IBC is where the media tech industry comes together but in an era where established media businesses are facing unprecedented pressure, the way technology leaders respond is crucial. From generative AI moving beyond theory to new strategies for monetising streaming and a clear shift toward flexible, IP-driven live production workflows, the industry's priorities are changing. 🗒️ If you missed #IBC2025 or want focused insights, join TVBEurope’s free webinar on Tuesday, September 30th, at 3:00 PM BST for exclusive highlights and market takeaways. Our co-founder, Robert Ambrose, will join the expert panel alongside Si Hawkings from Ross Video, Larissa Görner-Meeus from LaraMedia bvba and Jenny Priestley to discuss key themes from the event. Register now to secure your place. 👇

🔥Retail media continues to be one of the hottest topics. Our forecast shows that this fast-growing sector will hit over $100B in revenue across Europe and North America within five years. But as more players jump in, the market is getting increasingly fragmented, creating hurdles for everyone involved. Brands and agencies are managing a maze of platforms, retailers are working hard to stand out and vendors' success depends on powering scalable growth for their clients. 💡 There's a huge opportunity for anyone who can bring aggregation and simplicity to this rapidly evolving space. At DMEXCO - Digital Marketing Expo & Conference 2025, our research director Marija Masalskis and our business development manager Rebecca Jackson discussed these trends with many exhibitors. Marija presented at the DMEXCO stage and spotlighted how retail media and digital digital signage markets are converging with digital out-of-home. You can request her presentation deck below and discover more. 👇