Content With Purpose

🌍 What happens when travel puts people first? In the Amazon, G Adventures is showing that tourism can do more than just take — it can give back. By working with Indigenous communities, their model creates meaningful cultural exchange, supports local economies, and protects nature at the same time. Their approach proves that travel can be a force for good when it benefits everyone involved. 🎥 Watch the full story on Travel Redefined, produced in partnership with the Global Sustainable Tourism Council (GSTC), and see how one family’s traditions, land, and future are being honoured through conscious tourism: https://lnkd.in/dzdCFjBt #TravelRedefined #SustainableTourism #CommunityTourism #IndigenousVoices #GAdventures #ContentWithPurpose #PeopleAndPlanet #TourismForGood #GSTC

Coming soon… Next week, we officially launch Health Information: Making Every Patient’s Story Matter, our latest digital series created in partnership with AHIMA®, which is getting previewed at #AHIMA25 today! This groundbreaking project highlights the vital role of health information professionals — from advancing data integrity and interoperability to addressing social determinants of health and shaping the future of patient care. 🎬 We’ve had the privilege of capturing incredible stories across healthcare — and here’s a behind-the-scenes look at the journey so far. Stay tuned for the official launch next week! #HealthInformation #HealthcareInnovation #DigitalSeries #AHIMA #CWP

What does the future of tourism look like? At Victoria University, School for the Visitor Economy in Melbourne, it starts in the classroom — but it doesn’t end there. With a focus on sustainability, accessibility, and inclusion, students are gaining real-world experience and learning how to create tourism that works for people and the planet. From collaborating with communities to reimagining visitor experiences, they’re not just studying tourism, they’re shaping its future. 🎥 Meet the next generation of changemakers in our latest film: https://lnkd.in/eTHwsJfB #TravelRedefined #SustainableTourism #TourismEducation #VictoriaUniversity #FutureOfTourism #PeopleAndPlanet #ContentWithPurpose #GSTC #SchoolfortheVisitorEconomy

A River Set Free. A Future Reclaimed. The world’s largest dam removal project is now underway on the Klamath River — but this story isn’t just about infrastructure. It’s about restoring ecosystems, protecting salmon, and returning land to its original stewards. In this new case study from Tomorrow’s Catch, we follow the SHASTA INDIAN NATION and Resource Environmental Solutions LLC as they lead one of the most ambitious river restoration efforts in history. Together, they’re healing a river and reweaving cultural and ecological ties that run generations deep. 🎬 Watch the film and explore the full series at the link below: https://lnkd.in/eSEjAV8r #TomorrowsCatch #KlamathRiver #DamRemoval #RiverRestoration #IndigenousStewardship #ShastaIndianNation #NatureBasedSolutions #SustainableFisheries #ContentWithPurpose #CWPfilms

What does it take to build a truly regenerative tourism industry? In South Australia, it's all about putting nature, culture, and community at the heart of every experience. From working with Traditional Owners to restore cultural landscapes, to supporting local producers and rewilding ecosystems — tourism here is more than sustainable. It’s transformative. This film explores how the South Australian Tourism Commission is setting a new standard for responsible travel — one that gives back more than it takes. 🎥 Watch the full story and see how a bold, community-led approach is redefining what tourism can be: https://lnkd.in/gBzfw6ti 🎤: Emma Terry | Craig Haslam | Craig Wickham | Emmalene Richards | Tony Sharley Featuring: Untamed Escapes | The Fresh Fish Place | Maba Idi Cultural Tours | Murray River Trails | Exceptional Kangaroo Island #TravelRedefined #SouthAustralia #RegenerativeTourism #SustainableTravel #ContentWithPurpose #PeopleAndPlanet #GSTC #CulturalTourism #NaturePositive

In Trentino, the mountains are for everyone. In Travel Redefined: Tourism for People and Planet, produced by Content With Purpose in partnership with the Global Sustainable Tourism Council (GSTC), we travel to the Italian Alps to witness what inclusive tourism truly looks like in action. We follow Luca, who lives with cerebral palsy, as he treks to the summit of Monte Maggio with the help of adaptive equipment and the passionate guides at Scie di Passione. It’s an emotional journey — one that embodies Trentino’s commitment to accessibility, supported by Italy’s Ministry of Disabilities. With investment in infrastructure, training, and innovative equipment, Trentino is proving that adventure belongs to everyone. This is tourism that doesn’t leave anyone behind. 🎥 Watch the film now and explore the Travel Redefined series for more stories of tourism built on equity, connection, and purpose: https://lnkd.in/d6xbujfm #AccessibleTravel #InclusiveTourism #TravelRedefined #ContentWithPurpose #Trentino #TourismForAll #DisabilityInclusion #SustainableTourism #AdventureForEveryone #TourismLeadership

A rail pass that connects more than destinations: it connects people, cultures, and a more sustainable future. In Travel Redefined: Tourism for People and Planet, produced by Content With Purpose in partnership with the Global Sustainable Tourism Council (GSTC), we speak with Carlo Boselli, CEO of Eurail, about how one iconic rail pass has shaped generations of travel across Europe. Since 1959, Eurail has offered a greener, slower, and more enriching way to explore — from world-famous cities to hidden gems. Boselli shares why rail isn’t just the most climate-friendly way to travel, but also one of the most meaningful. 🎥 Watch the film now and explore the full Travel Redefined series for more stories of tourism that puts people and planet first: https://lnkd.in/dX8NQiMF #TravelRedefined #SustainableTourism #RailTravel #SlowTravel #ContentWithPurpose #Eurail #GreenMobility #TourismInnovation #ClimateFriendlyTravel #TravelEurope #CulturalExchange #SustainableTransport

👋 Don't miss our #GSTCWebinar for Members "From Ideas to Impact: How Character-Driven Storytelling Creates Cut-Through Campaigns.” In this webinar, Content With Purpose (CWP) will share insights from its latest project, ‘Travel Redefined,’ offering a behind-the-scenes look at how issue-led, solutions-focused, character-driven storytelling can powerfully engage audiences and deliver measurable results. During the session, the CWP team will cover: • The background, objectives, and sustainable production process behind the project. • The value of issue-led but solutions-focused, character-driven storytelling. • How this content style cuts through and delivers strong results. • A collaborative discussion with attendees on best practices in storytelling. 👥Speakers: • Max Smith, Founder & Managing Director, Content With Purpose • Christine Beardsell, Head of Content Marketing, Content With Purpose • Luke Denne, Head of Editorial, Content With Purpose 🗓Date: Thursday, October 9, 2025 ⏰Time: 07:00 PDT I 10:00 EDT I 15:00 UK I 16:00 CEST 👉Register now here: https://lnkd.in/dpqn9zWG #GSTC #GSTCWebinar #Sustainability #SustainableTourism #TravelRedefined #CWP #DigitalSeries #Storytelling

According to David Shiffman, you don’t have to stop eating seafood to protect the ocean — but we do need to change how we source it. In Tomorrow’s Catch, a digital series produced by Content With Purpose in partnership with the American Fisheries Society, we speak with marine conservation biologist Dr David Shiffman — a leading voice in sustainable fisheries and shark conservation. Shiffman challenges public misconceptions and highlights why healthy shark populations and data-driven fisheries management are essential for ocean biodiversity. His message is clear: sustainability isn’t about extremes — it’s about balance. 🎥 Watch the film now and explore the full Tomorrow’s Catch series for more science-led stories on the future of aquatic life: https://lnkd.in/eC3AbP92 #SustainableSeafood #MarineConservation #SharkProtection #Tomorrow’sCatch #ContentWithPurpose #AFS2025 #FisheriesScience #OceanBiodiversity #ScienceCommunication #SeafoodSustainability

Healing comes in many forms. Sometimes, it looks like a fly rod, a quiet river, and a circle of support. In Tomorrow’s Catch, a digital series produced by Content With Purpose in partnership with the American Fisheries Society, we spotlight Casting for Recovery — an American nonprofit offering free, therapeutic fly fishing retreats for women affected by breast cancer. What starts as gentle movement for physical recovery becomes something much deeper: connection, confidence, and moments of stillness in nature. In partnership with Keep Fish Wet, the program also models respect for aquatic life through mindful, sustainable fishing. 🎥 Watch the film now and explore the full Tomorrow’s Catch series for more inspiring stories at the intersection of healing, science, and stewardship: https://lnkd.in/eprp6ABS #CastingForRecovery #FlyFishingTherapy #CancerSupport #HealingInNature #Tomorrow’sCatch #ContentWithPurpose #KeepFishWet #MentalHealth #BlueCare #NatureHealing #AquaticStewardship