Global Talent Network Group

This week on FRONTED: five collabs proving that when the fit’s right, the results speak for themselves. From Bill Nighy x John Smedley Ltd’s heritage cool to Sofia Richie Grainge x REVOLVE’s quiet-luxury empire, brands are reminding us that the smartest partnerships are built on authentic alignment. Bobbi Brown Cosmetics and Sara Foster bring effortless credibility, Urban Outfitters x Tinashe dance between culture and commerce, and Nestlé x Antoni Porowski turn the everyday into aspiration. Read more on FRONTED. https://lnkd.in/eFMDMXub

This week on FRONTED: talent isn’t just endorsing brands, it’s shaping culture. 💥 Sir Mo Farah shows Screwfix can move as fast as him 💥Chesney Hawkes turns Waitrose into a nostalgic music moment 💥Giggs makes NFL London a streetwear x sport event 💥Chris Stapleton and Lucchese merge heritage with lifestyle cred 💥Moncler taps Pacino & De Niro for emotional luxury storytelling. 💡 The takeaway? The best campaigns right now don’t sell products, they create moments, build worlds, and lean on talent who actually move culture. Sign up. Stay in the know. Stay FRONTED. Read now on Substack https://lnkd.in/eGDJ2yQj #TalentMarketing #BrandStrategy #CulturalMarketing #InfluencerMarketing #Fronted

This weeks FRONTED: 🔥 5 Brand x Talent Collabs = 5 Marketing Lessons Worth Noting This week’s wave of partnerships had one clear message - the why behind talent marketing is evolving fast: 💡 Culture > reach. Brands aren’t just chasing followers anymore - they’re borrowing credibility from the right cultural voices. 💬 Entertainment sells. The best campaigns now feel like content, not ads. Audiences want storylines, not slogans. 🧠 Emotion wins over aspiration. Wellness, vulnerability, humour - human connection is outperforming perfection. ⚡️ Unexpected talent hits harder. The art of casting is everything. Think offbeat pairings that spark curiosity. 🪩 Consistency builds brand worlds. Long-term ambassador plays are replacing one-off influencer moments. 💭 The takeaway: The brands winning right now aren’t shouting louder - they’re showing up smarter. #BrandStrategy #TalentMarketing #CulturalRelevance #InfluencerStrategy #MarketingTrends https://lnkd.in/eimR6qxm Formula 1 Crocs, Inc. ASICS Laphroaig Distillery @etonshirts Francesca Donnellan Si Gamble

U9 Karaoke Bar Launch Event 🎤🍸 Bringing London’s nightlife to life with a star-studded celebration To mark the grand opening of U9 Karaoke Bar - London’s first high-end, East Asian–inspired karaoke and cocktail bar - we curated a launch event that set the tone for a new era of nightlife in the West End. Our Role: Talent & Guestlist Curation | Talent Booking | Media Relations The night featured an exclusive performance by Tinie Tempah, giving guests a first listen to his unreleased single Closer (feat. Abi Flynn). The crowd - including Henry Holland, Yinka Ilori, JME, Diana Vickers, Candice Brown, and Oliver Cheshire - turned the launch into one of the city’s most talked-about nights. Guests partied late into the night to DJ sets from Pips Taylor and The Flag Twins, with signature U9 cocktails like the Juno, Hubble, and Voyager keeping the celebrations flowing. A night of culture, creativity, and connection - celebrating London’s vibrant spirit and the art of performance. ✨

Visit Qatar ✨ Showcasing global luxury and cultural excellence in Doha For the Doha Jewellery and Watches Exhibition 2024 (DJWE), we partnered with Visit Qatar to build international awareness and position the event as a world-class showcase of craftsmanship, culture, and style. Our Role: Brand Ambassadors | PR & Advertising | VIP & Tastemaker Appearances | Social Media We delivered a strategic ambassador and VIP programme to expand the exhibition’s reach beyond local markets - engaging influential figures whose presence and storytelling brought the brand to life both on the ground and online. Guests included Thierry Henry, Irina Shayk, Kareena Kapoor, Nick Wooster, and more - uniting fashion, luxury, and global influence under one roof. A campaign that celebrated Doha’s creative spirit while elevating its position on the world stage.

Casillero del Diablo x BAFTAs 2025 Elevating the BAFTAs Experience for Casillero del Diablo 🍷🎬 Following Casillero del Diablo’s announcement as the Official Wine Partner of the BAFTAs 2025 - covering Film, TV, and Gaming - our team was tasked with bringing the partnership to life through talent, VIPs, and tastemakers. Our Role: Ambassador Partnerships | Contract Negotiations | Tastemaker Engagement | Social Media We: • Secured AJ Odudu as a guest of the brand, generating global PR and social media coverage • Designed an at-home viewing experience for key tastemakers to enjoy the awards in style • Collaborated closely with PR teams to ensure a seamless, high-impact execution A campaign that combined creativity, culture, and collaboration - raising a glass to storytelling at its finest. 🥂

IN CONVERSATION 💬 We caught up with Andre Bogues, Global Head of Luxury Culture at Diageo, to unpack the story behind Don Julio x Peggy Gou - a collaboration that set a new benchmark for cultural relevance in luxury branding this year. 3 Things We Learned from the Don Julio x Peggy Gou Collaboration 1️⃣ Relationships > Transactions Years of genuine engagement made this collab feel natural, not forced. Peggy had been connected to the brand long before the campaign - proof that long-term relationships pay off. 2️⃣ Culture Is the New KPI Success wasn’t just about numbers - it was about creating a  moment. The LN-CC launch, with queues around the block, showed how cultural heat drives real-world impact. 3️⃣ Keep It Tight, Keep It True A small, focused team and Peggy’s creative involvement ensured the campaign stayed authentic and beautifully executed from bottle to buzz. Read the full interview on Fronted: https://lnkd.in/eJhigjY3