Hustle Badger

Starting a new role? Here's our suggested onboarding guide (for ICs): 𝟭. 𝗔𝗟𝗜𝗚𝗡 𝗘𝗫𝗣𝗘𝗖𝗧𝗔𝗧𝗜𝗢𝗡𝗦 Discuss with your boss: • What does success look like in 3/6/12 months? • If you only get 2-3 things done in next quarter, what should they be? • How much do they expect/want to drive strategy and stakeholder comms? • What are the biggest worries they have overall? Are any related to your work? • How do they like to work (working hours / 1:1 format / communication style)? 𝟮. 𝗗𝗘𝗩𝗘𝗟𝗢𝗣 𝗖𝗥𝗘𝗗𝗜𝗕𝗜𝗟𝗜𝗧𝗬 Pick 1 to build internal credibility quickly: 1. 𝗤𝘂𝗮𝗹 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 - go speak to a load of customers 2. 𝗤𝘂𝗮𝗻𝘁 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 - do some analysis that hasn't been done before 3. 𝗣𝗿𝗼𝗰𝗲𝘀𝘀 𝗺𝗮𝗽𝗽𝗶𝗻𝗴 - map out a flow or process x-functionally for the first time 4. 𝗘𝗺𝗯𝗲𝗱 𝗶𝗻 𝘁𝗲𝗮𝗺 - spend a week in a team you're working closely with (e.g. customer service) Develop a unique and valuable perspective on the business in your first few weeks. Make this happen before you get drowned in BAU. 𝟯. 𝗠𝗘𝗘𝗧 𝗔𝗟𝗟 𝗧𝗛𝗘 𝗣𝗘𝗢𝗣𝗟𝗘 Ask for 30 mins 1:1 with the people immediately around you and go from there: • What do I need to know? • What are the biggest challenges we face? • Who else should I speak to? If you don't understand something ASK. In your first few weeks there are no dumb questions. That's less true after 6 months... 𝟰. 𝗪𝗥𝗜𝗧𝗘 𝗔 𝗦𝗡𝗔𝗣 𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗬 Met some people? Built some credibility? Get a snap strategy down on paper: • This is 1-2 pages / takes 2-3 hours to write • Summarises your hypothesis about where you should focus Things to include: • What's your team's mission? (qualitative) • What's your team's measure of success? (quantitative) • What is the company / market context (2-3 paragraphs) • Who are your users? What are their needs? (1 line description with 3-4 bullet points x1-2 key users) • What are your company's superpowers? (3-4 bullets) • What are the 3-4 pillars you will focus on? (2-4 themes with title + short description) • What are things you might build under each pillar? (3-10 bullet points) This is really valuable for: • Collecting your thoughts • Having something that others can give feedback on • Having something you can continue to build on 𝟱. 𝗨𝗡𝗗𝗘𝗥𝗦𝗧𝗔𝗡𝗗 𝗧𝗛𝗘 𝗢𝗣𝗘𝗥𝗔𝗧𝗜𝗡𝗚 𝗠𝗢𝗗𝗘𝗟 Know the business rhythm to avoid unexpected surprises: • Are their product/sprint reviews? • Quarterly planning? • How are OKRs / goals set and reviewed? • What are the expectations for each of these? 𝟲. 𝗨𝗡𝗗𝗘𝗥𝗦𝗧𝗔𝗡𝗗 𝗚𝗧𝗠 You need to know how you find and sell to customers: • Who are your target customers? • What is the value prop? • What channels do you find customers through? • What is the business model and drivers? Done all 6 steps? You should be in pretty good shape 😎 --- Hustle Badger gives practical help to people building great products. → Explore our courses, on-demand resources and community.

8 Month Product Management MBA on Hustle Badger [Links at bottom] 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗳𝘂𝗻𝗱𝗮𝗺𝗲𝗻𝘁𝗮𝗹𝘀 𝘞𝘩𝘺 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘵𝘦𝘢𝘮𝘴 𝘦𝘹𝘪𝘴𝘵 𝘢𝘯𝘥 𝘩𝘰𝘸 𝘵𝘩𝘦𝘺 𝘳𝘦𝘥𝘶𝘤𝘦 𝘵𝘩𝘦 𝘳𝘪𝘴𝘬𝘴 𝘰𝘧 𝘤𝘰𝘮𝘱𝘢𝘯𝘪𝘦𝘴 𝘪𝘯𝘷𝘦𝘴𝘵𝘪𝘯𝘨 𝘪𝘯 𝘵𝘦𝘤𝘩𝘯𝘰𝘭𝘰𝘨𝘺. • What do product teams do? • How much discovery is enough? • Building an impact model 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆 𝘛𝘩𝘦 𝘵𝘦𝘤𝘩𝘯𝘪𝘲𝘶𝘦𝘴 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘵𝘦𝘢𝘮𝘴 𝘶𝘴𝘦 𝘵𝘰 𝘳𝘦𝘥𝘶𝘤𝘦 𝘵𝘩𝘦 𝘳𝘪𝘴𝘬 𝘰𝘧 𝘪𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘰𝘯. • Design Thinking • Continuous Discovery Habits • Speaking to Users • Jobs To Be Done • Customer Journey Mapping 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝘛𝘩𝘦 𝘯𝘶𝘮𝘣𝘦𝘳𝘴 𝘵𝘩𝘢𝘵 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘮𝘢𝘯𝘢𝘨𝘦𝘳𝘴 𝘯𝘦𝘦𝘥 𝘵𝘰 𝘬𝘯𝘰𝘸 𝘵𝘰 𝘮𝘢𝘬𝘦 𝘥𝘢𝘵𝘢-𝘪𝘯𝘧𝘰𝘳𝘮𝘦𝘥 𝘥𝘦𝘤𝘪𝘴𝘪𝘰𝘯𝘴. • Choosing the right success metrics • Pirate Metrics (AARRR) • Types of quantitative testing • How to run AB tests 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘏𝘰𝘸 𝘵𝘰 𝘱𝘶𝘭𝘭 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 𝘺𝘰𝘶𝘳 𝘪𝘯𝘴𝘪𝘨𝘩𝘵𝘴 𝘪𝘯𝘵𝘰 𝘢 𝘤𝘰𝘩𝘦𝘳𝘦𝘯𝘵 𝘱𝘭𝘢𝘯 𝘰𝘧 𝘢𝘤𝘵𝘪𝘰𝘯 𝘵𝘩𝘢𝘵 𝘥𝘦𝘭𝘪𝘷𝘦𝘳𝘴 𝘴𝘶𝘱𝘦𝘳𝘪𝘰𝘳 𝘰𝘶𝘵𝘤𝘰𝘮𝘦𝘴. • How to write a Product Strategy • Opportunity Solution Trees • Setting a compelling product vision • Developing your strategy pillars 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗠𝗮𝗸𝗶𝗻𝗴 𝘏𝘰𝘸 𝘵𝘰 𝘤𝘳𝘦𝘢𝘵𝘦 𝘢 𝘤𝘶𝘭𝘵𝘶𝘳𝘦 𝘸𝘩𝘦𝘳𝘦 𝘺𝘰𝘶 𝘤𝘢𝘯 𝘮𝘢𝘬𝘦 𝘩𝘪𝘨𝘩 𝘲𝘶𝘢𝘭𝘪𝘵𝘺 𝘥𝘦𝘤𝘪𝘴𝘪𝘰𝘯𝘴 𝘲𝘶𝘪𝘤𝘬𝘭𝘺, 𝘢𝘯𝘥 𝘮𝘢𝘹𝘪𝘮𝘪𝘴𝘦 𝘢𝘭𝘪𝘨𝘯𝘮𝘦𝘯𝘵 𝘣𝘦𝘵𝘸𝘦𝘦𝘯 𝘴𝘵𝘢𝘬𝘦𝘩𝘰𝘭𝘥𝘦𝘳𝘴. • High velocity decision making • Accountability frameworks • DECIDE model for tough decisions 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻 𝘛𝘩𝘦 𝘣𝘢𝘴𝘪𝘤𝘴 𝘵𝘩𝘢𝘵 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘮𝘢𝘯𝘢𝘨𝘦𝘳𝘴 𝘯𝘦𝘦𝘥 𝘵𝘰 𝘮𝘢𝘴𝘵𝘦𝘳 𝘵𝘰 𝘥𝘦𝘭𝘪𝘷𝘦𝘳 𝘳𝘦𝘴𝘶𝘭𝘵𝘴 𝘰𝘯 𝘢 𝘤𝘰𝘯𝘴𝘪𝘴𝘵𝘦𝘯𝘵 𝘣𝘢𝘴𝘪𝘴. • Writing a great PRD • Prioritising your backlog • Roadmap guidelines and examples • Effective agile ceremonies • Setting effective OKRs 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗻𝗴 𝗠𝗼𝗱𝗲𝗹𝘀 𝘛𝘩𝘦 𝘱𝘳𝘰𝘤𝘦𝘴𝘴𝘦𝘴 𝘵𝘩𝘢𝘵 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘰𝘳𝘨𝘢𝘯𝘪𝘴𝘢𝘵𝘪𝘰𝘯𝘴 𝘸𝘪𝘵𝘩 𝘮𝘰𝘳𝘦 𝘵𝘩𝘢𝘯 𝘰𝘯𝘦 𝘵𝘦𝘢𝘮 𝘶𝘴𝘦 𝘵𝘰 𝘥𝘦𝘭𝘪𝘷𝘦𝘳 𝘤𝘰𝘯𝘴𝘪𝘴𝘵𝘦𝘯𝘵 𝘩𝘪𝘨𝘩 𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘢𝘯𝘤𝘦. • How to run a Product Audit • Building your operating model • Product reviews • Delivery reviews 𝗧𝗲𝗮𝗺 𝗗𝘆𝗻𝗮𝗺𝗶𝗰𝘀 𝘊𝘰𝘭𝘭𝘢𝘣𝘰𝘳𝘢𝘵𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘵𝘩𝘰𝘴𝘦 𝘢𝘳𝘰𝘶𝘯𝘥 𝘺𝘰𝘶 𝘪𝘯 𝘵𝘩𝘦 𝘮𝘰𝘴𝘵 𝘦𝘧𝘧𝘦𝘤𝘵𝘪𝘷𝘦 𝘸𝘢𝘺 𝘵𝘰 𝘥𝘦𝘭𝘪𝘷𝘦𝘳 𝘣𝘦𝘵𝘵𝘦𝘳 𝘳𝘦𝘴𝘶𝘭𝘵𝘴. • Managing conflict • Stakeholder management • Managing Up • Getting the best out of engineers 𝗕𝗼𝗻𝘂𝘀 𝗠𝗼𝗱𝘂𝗹𝗲𝘀 𝘈𝘥𝘥𝘪𝘵𝘪𝘰𝘯𝘢𝘭 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 (𝘦𝘢𝘤𝘩 𝘮𝘶𝘭𝘵𝘪𝘱𝘭𝘦 𝘨𝘶𝘪𝘥𝘦𝘴). • Leading as a VP / CPO • Effective Job Hunting Lots of these are free, and you get access to everything for £29pm The 𝗿𝗲𝗮𝗹𝗹𝘆 crazy thing is that this is just a fraction of the content we have 🤯 All links here: https://lnkd.in/ecZfDYdG

𝗙𝘂𝗻 𝗳𝗮𝗰𝘁: 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗲𝘀𝘁𝗶𝗺𝗮𝘁𝗲 𝘁𝗵𝗲 𝗿𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗼𝗳 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗿𝗮𝘁𝗶𝗼 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝘁𝗵𝗲𝗶𝗿 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗮𝗻𝗱 𝗮𝗻𝗻𝘂𝗮𝗹 𝗽𝗿𝗶𝗰𝗲𝘀. B2C and prosumer subscription companies typically have two main price points: • 𝗠𝗼𝗻𝘁𝗵𝗹𝘆: low low entry point ← pulls people in • 𝗔𝗻𝗻𝘂𝗮𝗹: great discount ← makes them stay Annual is always positioned as a discount to monthly. It has to be, as the sticker price is so much higher. Of course, the rational thing to do as a subscription company is to price your annual product at slightly more than the monthly price x average retention in months. By offering a big discount, you can entice some customers to sign up for an annual plan... and commit to spend more than they would have done otherwise. That can often boost revenue AND retention very easily. Hands down the highest impact move if you haven't already done this. You might boost LTV from customers that opt into annual by 20-30%. And as a bonus, they are often more engaged, as they are emotionally (as well as contractually) committed for the year. I know, because I've done this at various businesses myself (FutureLearn, Hustle Badger...) The flip side of this is that you can estimate the monthly retention for any subscription product by comparing the monthly and annual prices. 𝗘𝗫𝗔𝗠𝗣𝗟𝗘: 𝗛𝗲𝗮𝗱𝘀𝗽𝗮𝗰𝗲 Monthly = £9.99 Annual = £49.99 Ratio = 5:1 Likely retention: ~4 months No annual? (e.g. Netflix, Spotify) ↳ Great retention, likely >12 months. Doesn't need annual membership to lock people in. No monthly? (e.g. 𝘮𝘢𝘯𝘺 B2B SaaS ...) ↳ Retention? 😬 Just sell and lock the doors... That means you can also compare between products to find the best retaining products in your category. Check out the table below for a few more examples. --- Hustle Badger gives practical help to people building great products. → Explore our courses, on-demand resources and community.

The classic product sales standoff: Sales: "Just one little feature to close the deal" Product: "It’s not on the roadmap!" When you've been harangued long enough about escaping the feature factory, saying "no" is a reflex. And you're not wrong. In Product you're protecting focus, scalability, and long‑term strategy. But you've got to remember that Sales are close to your customers and chasing the money. So who is right? Both of you / neither of you / it depends... The real problem here is 𝗺𝗶𝘀𝗮𝗹𝗶𝗴𝗻𝗲𝗱 𝗶𝗻𝗰𝗲𝗻𝘁𝗶𝘃𝗲𝘀 and 𝗹𝗮𝗰𝗸 𝗼𝗳 𝗱𝗶𝗿𝗲𝗰𝘁𝗶𝗼𝗻 from the top. Not stuff you can fix from the trenches. But don't make it worse. 🙏 If you’re in Product, make sure you understand Sales: • How the sales motion works • What customers really care about • How you plan to hit targets this quarter and year If you’re in Sales, make sure you understand Product: • The true cost of building "simple" features • The context and access Product needs to be effective • Whether this feature is 𝘳𝘦𝘢𝘭𝘭𝘺 necessary and scalable Some practical tips: • 𝗦𝗵𝗮𝗿𝗲 both ways: What Product is building and why, and how Sales plans to hit its targets. Outline the strategy and then update on progress regularly. • 𝗧𝗿𝗮𝗰𝗸 how much product time is spent on custom vs. scalable, compounding work. • 𝗗𝗶𝘀𝗰𝘂𝘀𝘀 what the split should actually be. Enforce this "budget" for ad hoc requests going forward. • 𝗛𝗲𝗹𝗽 Sales spend their budget wisely. If you're both thinking about how to get the most out of capped resources you'll get on great. More on product sales collaboration here: https://lnkd.in/e4YTkHBJ Or come along today to our FREE talk on working better with sales with Jason Knight - https://luma.com/lhdpsaja --- Hustle Badger gives practical help to people building great products. → Explore our courses, on-demand resources and community.

CPOs hate product purists. These people: • Are dogmatic about product management • See pragmatism as sacrificing their values • Nurture a sense of victimisation • Complain continually of being misunderstood • Value product ahead of all other disciplines This causes a number of very real problems: • Huge friction with non-product teams • Ignore insights from across business • Waste time and energy debating abstract principles • Lack of credibility in the organisation • Don't deliver great results When you're too evangelical about product, you sacrifice your effectiveness. All the frameworks and theory are abstractions. Real life is messy. Getting results requires pragmatism and flexibility. It took me time to learn this. I had a long stretch of being an insufferable product evangelist; of being great in theory, but rubbish in practice. Eventually I learned: • To see the bigger picture outside product. • To understand stakeholders at a deeper level. • More humility and respect for other functions. • To flex my approach to be the best supporting player. And as a result I: • Boosted my credibility • Delivered better results • Got less frustrated • Caused less frustration You shouldn't feel like you're in constant opposition to leadership or other functions. Assume the best from other people. Don't try to "educate" them on product management. Understand what they need, explain what you need. Be a true collaborator. --- Hustle Badger gives practical help to people building great products. → Explore our courses, on-demand resources and community.

🚨[𝗙𝗥𝗘𝗘 𝗖𝗟𝗔𝗦𝗦] 𝗦𝗼𝗹𝘃𝗲 𝗮𝗹𝗹 𝘆𝗼𝘂𝗿 𝘀𝗮𝗹𝗲𝘀 𝗽𝗿𝗼𝗯𝗹𝗲𝗺𝘀 & 𝗳𝗶𝗻𝗮𝗹𝗹𝘆 𝘄𝗼𝗿𝗸 𝘄𝗲𝗹𝗹 𝘄𝗶𝘁𝗵 𝘀𝗮𝗹𝗲𝘀 | 𝟰𝟴 𝗛𝗢𝗨𝗥𝗦 𝗧𝗢 𝗦𝗜𝗚𝗡 𝗨𝗣! ⏰ Join Jason Knight — veteran product leader, coach, consultant, and host of 𝘖𝘯𝘦 𝘒𝘯𝘪𝘨𝘩𝘵 𝘪𝘯 𝘗𝘳𝘰𝘥𝘶𝘤𝘵 — for a live session that’ll change how you work with Sales 𝙛𝙤𝙧𝙚𝙫𝙚𝙧. Jason’s led product at 𝗗𝗜𝗖𝗘, 𝗚𝗳𝗞, 𝗗𝘂𝗲𝗗𝗶𝗹, and 𝗨𝗻𝗺𝗶𝗻𝗱, and he’s seen every version of the Product–Sales clash imaginable. Here’s what he’ll unpack: 🎯 𝗧𝗵𝗲 𝗥𝗼𝗼𝘁 𝗣𝗿𝗼𝗯𝗹𝗲𝗺: Why Product and Sales are wired so differently — and how to bridge that gap. 🔥 𝗙𝗲𝗮𝘁𝘂𝗿𝗲 𝗙𝗶𝗿𝗲𝗳𝗶𝗴𝗵𝘁𝗶𝗻𝗴: Why you’ll 𝘯𝘦𝘷𝘦𝘳 stop sales-led requests (and what to do instead). ⚖️ 𝗧𝗵𝗲 𝟰-𝗤𝘂𝗮𝗱𝗿𝗮𝗻𝘁 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸: Jason’s practical tool for evaluating every “special request” without losing your sanity. 🚀 𝗬𝗼𝘂𝗿 𝗔𝗰𝘁𝗶𝗼𝗻 𝗣𝗹𝗮𝗻: How to stay close to the pipeline, understand your ICP, and turn “yes” moments into long-term value. Just one of Hustle Badger's weekly talks from top product leaders sharing the lessons that make real teams better. 🗓️ Tuesday Nov 4th, 5pm GMT Register (free!) here: https://luma.com/lhdpsaja

🔥𝗪𝗲 𝗵𝗮𝘃𝗲 𝗹𝗼𝗮𝗱𝘀 𝗼𝗳 𝗴𝗿𝗲𝗮𝘁 𝗙𝗥𝗘𝗘 𝗰𝗹𝗮𝘀𝘀𝗲𝘀 𝗰𝗼𝗺𝗶𝗻𝗴 𝘂𝗽 Hustle Badger 🔥 Every webinar teaches you 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗮𝗹 𝘀𝗸𝗶𝗹𝗹𝘀 & they're all completely free Upcoming events: 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗔𝗿𝗲 𝗙𝗿𝗼𝗺 𝗠𝗮𝗿𝘀, 𝗦𝗮𝗹𝗲𝘀 𝗔𝗿𝗲 𝗙𝗿𝗼𝗺 𝗩𝗲𝗻𝘂𝘀 Nov 4 - Jason Knight 𝗔𝗜 𝗘𝘃𝗮𝗹𝘀 𝟭𝟬𝟭 Nov 17 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗔 𝗪𝗼𝗿𝗹𝗱 𝗖𝗹𝗮𝘀𝘀 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗢𝗿𝗴 Nov 19 - Carlotta Negri di Sanfront 𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝗧𝗼 𝗔𝗜 𝗔𝗴𝗲𝗻𝘁𝘀 Nov 25 - Jacob Bank 𝗖𝗵𝗮𝘁𝗚𝗣𝗧 𝗣𝗼𝘄𝗲𝗿 𝗦𝗸𝗶𝗹𝗹𝘀 Dec 3 𝗪𝗲 𝗡𝗲𝗲𝗱 𝗧𝗼 𝗧𝗮𝗹𝗸 𝗔𝗯𝗼𝘂𝘁 𝗠𝗼𝗻𝗲𝘆 Dec 9 - Fabrice des Mazery 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘀𝗮𝘁𝗶𝗼𝗻 - 𝗪𝗵𝗮𝘁 𝗥𝗜𝗖𝗘 𝗖𝗮𝗻'𝘁 𝗙𝗶𝘅 Dec 17 - ✨ Büşra Coşkuner Register for any / all of them here: https://lu.ma/hustlebadger Subscribe to our Luma calendar to make sure you don't miss future events (see red highlight in screenshot) We're adding more events all the time. Want to see other topics? Comment below 👇 Look interesting, but not for you? Tag / reshare 🙏

🔥 [𝗙𝗥𝗘𝗘] 𝗺𝗼𝗻𝘀𝘁𝗲𝗿 𝗖𝗩 𝗰𝗵𝗲𝗮𝘁𝘀𝗵𝗲𝗲𝘁: 𝗵𝗼𝘄 𝘁𝗼 𝘄𝗿𝗶𝘁𝗲 𝗮 𝗸𝗶𝗹𝗹𝗲𝗿 𝗖𝗩 𝘁𝗵𝗮𝘁 𝗴𝗲𝘁𝘀 𝘆𝗼𝘂 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘀𝗰𝗿𝗲𝗲𝗻𝗶𝗻𝗴 📌 Save this for when you need it 𝗣𝗥𝗜𝗡𝗖𝗜𝗣𝗟𝗘𝗦 • 𝗦𝘂𝗺𝗺𝗮𝗿𝘆 - What is your "value proposition"? i.e. what problems do you solve? And who is your "ICP"? i.e. what companies do you solve these problems for / who do you want to be hired by? Being really clear on this frames everything else. • 𝗗𝗶𝘀𝘁𝗶𝗹 - Your resume is a teaser to get an interview. Hirers only look at resumes for a few seconds, so your resume needs to be 🔥 . Keep it punchy. Don't dilute with details of stuff that doesn't impress. • 𝗙𝗶𝘁 - Fundamentally to get a job, you need to look like you can already do it. If you want to be a Head of Product, you've got to look like a Head of Product. Frame your resume accordingly. • 𝗦𝗽𝗶𝗸𝗲 - Being really clear on your "spike" or "edge" is much better than being a generalist. Look like the perfect fit for something specific, rather than a poor match for everything. • 𝗣𝗼𝘄𝗲𝗿 𝘄𝗼𝗿𝗱𝘀 - Use power words. “led” / “built” / “shipped” not "facilitated" / "gathered" / "supported". Sound like a badass. • 𝗟𝗶𝗻𝗸𝗲𝗱𝗶𝗻 - On Linkedin, don't forget to update your photo, tagline and header image to something appropriate for the roles you're going after too. • 𝗣𝗼𝗹𝗶𝘀𝗵 - All of these elements you can polish with ChatGPT. Use it as a thought partner, not for the final copy. 𝟮𝘅 𝗢𝗨𝗧𝗟𝗜𝗡𝗘𝗦 𝗢𝗽𝘁𝗶𝗼𝗻 𝗔: 𝗟𝗮𝘁𝗲 𝗖𝗮𝗿𝗲𝗲𝗿 • 𝗖𝗼𝗻𝘁𝗮𝗰𝘁 𝗱𝗲𝘁𝗮𝗶𝗹𝘀 - How can people contact you? • 𝗦𝘂𝗺𝗺𝗮𝗿𝘆 - What are the problems you can solve? Who do you solve these problems for? • 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀 - What’s the evidence for your summary? • 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 - Where did you earn those achievements? 𝗢𝗽𝘁𝗶𝗼𝗻 𝗕: 𝗘𝗮𝗿𝗹𝘆 / 𝗠𝗶𝗱 𝗖𝗮𝗿𝗲𝗲𝗿 • 𝗖𝗼𝗻𝘁𝗮𝗰𝘁 𝗱𝗲𝘁𝗮𝗶𝗹𝘀 - How can people contact you? • 𝗦𝘂𝗺𝗺𝗮𝗿𝘆 - What are the problems you can solve? Who do you solve these problems for? • 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 - Where have you worked? What did you do? (2 bullets per role. Use numbers) • 𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻 - Where did you study? • 𝗣𝗿𝗼𝗷𝗲𝗰𝘁𝘀 - To fill gaps in expected skillset (e.g. I didn’t study CS, but I’ve taught myself to code and built this app) 𝗧𝗛𝗜𝗡𝗚𝗦 𝗧𝗢 𝗔𝗩𝗢𝗜𝗗 This is personal preference, but my 2¢ • 𝗦𝗸𝗶𝗹𝗹𝘀 - Not generally relevant for PMs, and difficult to benchmark • 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 - Good if you can show a commonality with an interviewer. Not worth it if it’s generic ("I enjoy cooking and movies" ... yeah, so does everyone) • 𝗖𝗼𝘃𝗲𝗿 𝗹𝗲𝘁𝘁𝗲𝗿 - High time investment and often won't get read. Only for your dream roles. And then... why not make a Loom? 𝗠𝗢𝗥𝗘 𝗦𝗧𝗨𝗙𝗙: 9x CVs before / after feedback here: https://lnkd.in/edHwGaDq

"AI PM" is not a thing. It's five loosely related things in a trenchcoat. "AI PM" might mean: • You build products in an AI world • You use AI products to boost your productivity • You use agentic workflows to boost your productivity • You can build prototypes with AI tools • You build products with AI at their core These are all completely different skills. 👇 See below for what they are, and free resources to learn more. 𝗬𝗼𝘂 𝗯𝘂𝗶𝗹𝗱 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗶𝗻 𝗮𝗻 𝗔𝗜 𝘄𝗼𝗿𝗹𝗱 Congratulations 🥳 It's 2025. Everyone builds products in an AI world. There is nothing new to learn here. But plenty of PM fundamentals to master. 📚 Free reading list: https://lnkd.in/emjXW762 𝗬𝗼𝘂 𝘂𝘀𝗲 𝗔𝗜 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝘁𝗼 𝗯𝗼𝗼𝘀𝘁 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝘃𝗶𝘁𝘆 This is becoming unavoidable. Mainly because every product is adding AI. ✨ BUT, worth learning how to use ChatGPT properly. A few simple techniques 𝘥𝘳𝘢𝘮𝘢𝘵𝘪𝘤𝘢𝘭𝘭𝘺 increase your effectiveness. Free webinar: https://luma.com/is3zyf9l 𝗬𝗼𝘂 𝘂𝘀𝗲 𝗮𝗴𝗲𝗻𝘁𝗶𝗰 𝘄𝗼𝗿𝗸𝗳𝗹𝗼𝘄𝘀 𝘁𝗼 𝗯𝗼𝗼𝘀𝘁 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝘃𝗶𝘁𝘆 𝘚𝘰𝘮𝘦𝘸𝘩𝘢𝘵 useful as a PM 𝘊𝘳𝘪𝘵𝘪𝘤𝘢𝘭 as generalist in a startup, or in sales / marketing • You build workflows with LLM steps to automate and amplify parts of your job • Key skill: domain knowledge on what to automate • Technical skills: proficiency building flows in Zapier or Relay • Most people building "agents" are actually building agentic workflows • And there is real magic here, but you don't need deep technical skills • Bonus: getting good at this will make you more technically literate Free webinar: https://luma.com/jwa7q2pc 𝗬𝗼𝘂 𝗰𝗮𝗻 𝗯𝘂𝗶𝗹𝗱 𝗽𝗿𝗼𝘁𝗼𝘁𝘆𝗽𝗲𝘀 𝘄𝗶𝘁𝗵 𝗔𝗜 𝘁𝗼𝗼𝗹𝘀 You can quickly whip up prototypes to refine ideas using tools like Lovable, Replit and Figma Make. • Dramatically speeds up protoptying and shortens customer feedback loops • Not applicable to platform and other roles without UX • Often used as a signal about whether you've got a growth mindset and generally proficient with AI tools • Requires learning how to prompt and debug effectively • Bonus: getting good at this makes you better at using LLMs in general, and way more technically literate Free webinar: https://lnkd.in/eSjgpaBQ 𝗬𝗼𝘂 𝗯𝘂𝗶𝗹𝗱 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝘄𝗶𝘁𝗵 𝗔𝗜 𝗮𝘁 𝘁𝗵𝗲𝗶𝗿 𝗰𝗼𝗿𝗲 You know how to build products that have LLMs / AI at their core. • This is WAY more technical than any of above skills • You understand evals, context engineering and prompt engineering IN DEPTH • You can also build out complex multi-agent systems to fulfil a single user need • You are building in n8n or directly in code Free webinar: https://luma.com/xhzki4im

🎯🎯🎯 𝟭𝟱𝘅 𝗥𝗲𝗮𝗹 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗘𝘅𝗮𝗺𝗽𝗹𝗲𝘀 🎯🎯🎯 At Hustle Badger we've put together a massive Miro board with: • 5x detailed strategy write ups • 5x strategy working documents • 5x product strategy frameworks All-in-all it's an amazing resource to help you put together your own product strategy. 𝗣𝗥𝗢𝗗𝗨𝗖𝗧 𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗜𝗘𝗦 𝗙𝗘𝗔𝗧𝗨𝗥𝗘𝗗: 𝗪𝗿𝗶𝘁𝗲 𝘂𝗽𝘀: 1. TikTok 2. TripAdvisor 3. Stripe 4. Civic 5. FT 𝗪𝗼𝗿𝗸𝗶𝗻𝗴 𝗱𝗼𝗰𝘀: 1. Gov.uk 2. Gitlab 3. NHS 4. Equinor 5. Tesla 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸𝘀: 1. Intercom 2. Netflix 3. Hustle Badger 4. Melissa Perri 5. Lenny Rachitsky 𝗚𝗘𝗧 𝗧𝗛𝗘 𝗙𝗨𝗟𝗟 𝗕𝗢𝗔𝗥𝗗 𝗛𝗘𝗥𝗘: https://lnkd.in/e8PSqUEi