Journal of Sustainable Tourism

👁️ Even subtle eyes can change how we behave. New research by Huili Yan, Yifan Lu, Yuzhi Wei, and Hao Xiong reveals how eye cues in tourism settings heighten public self-awareness and reduce uncivilized behavior, but the effect fades when spaces feel crowded. A powerful reminder that thoughtful design can shape more sustainable tourism experiences. Find link in the comments! #SustainableTourism #BehavioralScience

What if envy could lead to something good? When travellers see luxury hotel posts online, that spark of envy can lower their sense of control,and they restore balance by choosing hotels that feel morally right. Choosing green becomes a way to regain emotional equilibrium and express purpose. Luxury and sustainability don’t have to compete. They can coexist beautifully. 🟩 "The spillover effect of malicious envy on green hotel consumption" By Wenting Feng, Dihui Chang & Li Yan #SustainableTourism #GreenHotels #ConsumerPsychology

Travelers intend to choose greener options when it’s easier, cheaper, and lighter!! A new study by Ruan Wenjia Jasmine, Wong IpKin Anthony & Lian Qi Lilith suggests that design offers and nudges that: - Prioritize experiences over stuff (strongest lever). - Keep choices simple with minimalist, effort-saving defaults. - Use egoistic framing for low-concern segments; provide practical tips/tools for high-concern travelers. - Avoid assuming “packing light” is enough—pair it with experience-first itineraries and reusable options. Find full article in the comments! #SustainableTourism #MinimalistTravel #responsibleconsumption

Tourism at Risk: Extreme Weather in Denmark New research in the Journal of Sustainable Tourism by Camilla Jensen, Matias Thuen Jørgensen, and Andreas Skriver Hansen reveals how Denmark’s tourism economy faces a dual climate challenge. Coastal and island municipalities are the most vulnerable locally, while major cities face the highest total job risk. The takeaway: one national challenge demands tailored local solutions. Find link in the comments! #SustainableTourism #ClimateRisk #TourismEconomics

Can tourism really go low carbon? 🌱 A new study by Jiekuan Zhang, based on 34 tourism enterprises in China, finds that strong regulation is the real game-changer. Some firms lead through innovation and skilled teams, others through efficient operations,but all rely on policy support to make sustainability work. - Regulation sparks change. - Resources fuel progress. - Integration drives impact. Find the full article link in the comments! #Tourism #Sustainability

In Thailand’s floating markets, women known as “canoe women” keep tourism alive through care, creativity, and quiet resilience. In their visual autoethnographic study, Gunjan Saxena and Sun Yi reveal how everyday work becomes a powerful story of gendered strength and sustainability. Find link in the comments!

New research reveals the carbon cost of Antarctic tourism As Antarctic tourism grows in popularity and diversity, understanding its environmental impact becomes increasingly critical. A new study co-authored by our own Senior Chief (OR-8) Dr Johnny Grøneng Aase, alongside an international research team, provides the most comprehensive assessment to date of tourism-related emissions in Antarctica. 🔑Key findings The research reveals significant variations in carbon footprint across different tourism modalities. While cruise-only trips generate the lowest per capita emissions, seaborne expeditions to the Ross Sea and Antarctic Peninsula produce the highest. Perhaps most concerning: despite fleet modernisation and more efficient fuels, overall emissions haven't decreased significantly due to longer journeys and more frequent trips. The methodology This study sets a new standard for accuracy in tourism emission calculations. The team used satellite tracking to reconstruct vessel routes, analysed individual ship engine specifications, and integrated multiple databases to capture the full picture – including both marine and aircraft transportation. The methodology used by the team can be applied to calculate climate emissions from activities other than tourism. Why it matters 🌍 Since early carbon calculations, Antarctic tourist numbers have grown twentyfold. As routes extend further south and activities diversify, the tension between access and conservation intensifies. This research provides essential data for the ongoing debate about sustainable tourism management in one of Earth's most pristine environments. The study's findings pose important questions: How do we balance the educational and economic value of Antarctic tourism with its environmental cost? What regulatory frameworks might help reduce emissions while preserving access? Aase works as at the Norwegian Defence Cyber Academy, a unit in the Norwegian Defence University College (Forsvarets høgskole) Read the full research – link in the comments👇 Daniela Cajiao Vargas | Javier Benayas | Anisja Obermann | Bas Amelung Journal of Sustainable Tourism | Universidad Autónoma de Madrid | Universidad Nacional de Tierra del Fuego, Antártida e Islas del Atlántico Sur (UNTDF) | Wageningen University & Research 📷A cruise ship of the Hurtigruten (Norway) in the caldera of the volcanic island Deception Island (Antarctica), 2005

After 2022, U.S. leisure and hospitality pay fell further behind, with workers earning about $5,976 less per year than other sectors. In their new study, Wen Chang, Xinyang Liu, and Gabrielle Lin show how rising costs were passed onto employees, calling for fair pay, skill development, and stronger workforce protections. Find link in the comments!

Latest at JOST: Shared Farmlands as Therapeutic Spaces Shared farmlands are more than fields. They are living spaces of healing, identity, and co-creation. In rural China, Hao Wang and Timothy J. Lee show how both tourists and villagers find restoration and connection through the land itself. Find full article in the comments. #RuralTourism #SustainableTourism

Sustainable tourism is about protecting the wild places we love to visit!! In Banff and Mt Assiniboine Parks, a study by Jeffrey L. Marion and Johanna Arredondo shows that self-service huts, with only 0.08 m² of impact per person, offer a smart way to host visitors while keeping nature intact. Find link in the comments! #SustainableTourism #RecreationEcology