M+C Saatchi Group

M+C Saatchi Group · 2025-10-13T12:11:43.671Z

🎬 We’re proud to see our Global CEO, Zaid Al-Qassab, recognised as an industry voice by Itvmedia in their #LivingRoomLegends series. Zaid reflects on British Airways’ iconic “Face”, a landmark ad that didn’t just sell flights, but reshaped how we think about travel, connection, and storytelling. It’s a powerful example of advertising as cultural force: uniting people, sparking emotion, and leaving a legacy that transcends the brand. From witnessing the ad as a young graduate at P&G to Global CEO, Zaid’s perspective bridges decades of cultural impact, reminding us that great advertising doesn’t just reflect culture - it helps define it. 📖 Read the full #LivingRoomLegends report here the link ➡️ https://lnkd.in/e66Wp5rn #CulturalPower #Leadership #Creativity

Advertising Services

London, England 44,459 followers

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About us

M+C Saatchi Group is a global creative solutions company and the world’s largest independent creative network. We connect specialist expertise, powered by creativity, data and technology, to help build famous brands, solve the most complex business and societal challenges, and create and curate Cultural Power for our clients.

Website: http://www.mcsaatchi.com
External link for M+C Saatchi Group
Industry: Advertising Services
Company size: 1,001-5,000 employees
Headquarters: London, England
Type: Public Company
Specialties: CRM, Advertising, Digital, Mobile Media, Social Change, Behaviour Change, Public Relations, Brand Design, Social Listening, Research, Consultancy, Integrated Communications, Marketing, Sport, Culture, Entertainment, Tourism, Government, and Beauty

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36 Golden Square

London, England W1F 9JX, GB

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M+C Saatchi Group

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Great to welcome Simon Cook, CEO of Cannes Lions International Festival of Creativity, to our UK HQ this week for a candid conversation with our Global CCO, Laurence (Lolly) Thomson. 🦁 #MCSaatchi #CulturalPower #CannesLions
M+C Saatchi UK

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1d

Huge thanks to Simon Cook for inspiring the team at our inaugural ‘Sofa Session’: conversations with industry trailblazers, mavericks & legends. Which one is Simon? Legend for sure. Cannes Lions International Festival of Creativity, Laurence (Lolly) Thomson, M+C Saatchi UK, M+C Saatchi Group #MCSaatchi #CulturalPower #SofaSessions #CulturalConnections
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M+C Saatchi Group

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1d
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🌌 A.U.R.O.R.A.S Assemble! 🌌 Visit Iceland’s latest mockumentary is here — and it’s brilliantly bonkers. Directed by Arni Thor Jonsson and developed by our team at M+C Saatchi together with Peel, the film stars comedian Joe Thomas (The Inbetweeners, Fresh Meat) and introduces the A.U.R.O.R.A.S — a fictional fan club for aurora obsessives, now open to all. It’s weird. It’s wonderful. It’s Iceland. ➡️ Watch the full film and join the fandom: https://bit.ly/48K4lkX M+C Saatchi North America M+C Saatchi UK M+C Saatchi Sport & Entertainment London #MCSaatchi #CulturalPower #VisitIceland
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M+C Saatchi Group

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1d
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💡 In her latest series, Karen Boswell MSC, BA, FCXP-I, our Global CEO of Digital Experience, Performance & Consulting, has unpacked the future of brand growth through Cultural Power. She’s explored Signal vs. Noise, uncovered Edge Signals, and introduced our Cultural Power OS. Now, she brings it all together because Cultural Power isn’t just a better way to market. It’s the new standard for brand growth. ➡️ Read the final chapter: https://lnkd.in/e5NKCSiU #MCSaatchi #CulturalPower #AI

Part 4: Cultural Power: The New Standard for Growth Karen Boswell MSC, BA, FCXP-I on LinkedIn

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M+C Saatchi Group

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We LOVE the third edition of Ballantine’s True Music Icons limited series, Gorillaz x KISS from M+C Saatchi Sport & Entertainment London. Following Queen x AC/DC and Lennon x Elton, this year’s collaboration celebrates artists who’ve not only shaped music culture, but redefined it. Gorillaz and KISS may be worlds apart sonically, but both embody Ballantine’s Stay True spirit—pushing boundaries in sound and visual creativity. 🌍 From global artist selection and IP rights negotiation to campaign delivery across 40 markets, we’ve loved every moment of bringing this to life ⚡ 👏 Huge thanks to our brilliant Ballantine’s clients and partners at Warner Music Group and beyond

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M+C Saatchi Group

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1w
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It’s been a great week of wins for M+C Saatchi UK, in addition to Formula E, they announced their appointment, alongside the7stars, to lead the creative delivery of the UK Retail Investment Campaign for The Investment Association, unveiled by the Chancellor as part of the Leeds Reforms. Launching nationwide next April, this multi-year campaign will aim to shift how investing is understood and experienced - making it more inclusive, accessible, and culturally resonant for people across the UK. Check out the full article here ➡️ : https://lnkd.in/dGgbnhhy
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M+C Saatchi Group

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As the largest wealth transfer in history unfolds, women are emerging as its primary beneficiaries - and powerful agents of change. Last week at ADWEEK House, our Global CEO, M+C Saatchi Consulting, Rhonda Hiatt joined a standout panel to explore how women are reshaping wealth, leadership, and legacy. The conversation was bold, energising, and a clear call for brands to lead with empathy and cultural intelligence. 💬 As Rhonda shared: “With women holding 30% of purchasing power, they’re anchoring ecosystems - social platforms, education, and business. This is real money. When we understand the cultural impact of that, we can drive meaningful change and move markets.”
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M+C Saatchi Group

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Turning Doubt into Impact at SXSW Emma Robbins, CCO, Melbourne at M+C Saatchi Group AUNZ, joined Commonwealth Bank’s Dianne Everett and Georgie Tunny on the SXSW Sydney stage to explore how embracing uncertainty led to Doubt. Never. Did. The conversation was insightful, bold, and refreshingly honest-proof that doubt, when harnessed, can be a powerful creative force.
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M+C Saatchi Group

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1w
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🚨 News from M+C Saatchi UK: Formula E appoints M+C Saatchi Sport & Entertainment London to lead global brand and corporate communications. Following a competitive pitch, M+C Saatchi Sport & Entertainment will supercharge Formula E’s global narrative - spanning corporate, sustainability and cultural communications. As Formula E gears up for its biggest season yet, we are excited to help connect the sport to youth culture, drive brand saliency, and democratise motorsport for new and existing fans. 🗣️ Ellie Norman, CMO, Formula E: "Their deep cultural insight will be key as we craft the stories that shape the future of Formula E." 📣 Jo Bacon, UK Group CEO, M+C Saatchi Group: "Formula E is about pushing the cultural conversation around innovation and sustainability." Read more in PR week here ➡️ https://lnkd.in/dtuFGJdT #FormulaE #CulturalPower #BrandCommunications
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M+C Saatchi Group

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🚨 Shortlisted! M+C Saatchi Sport & Entertainment London UNVRS UFO stunt is up for Disruptive or Innovative Idea or Stunt at The Drum Awards. From Ibiza skies to 113M views, 4.6M likes & a viral reveal featuring Will Smith - this launch was truly out of this world. 👏 Huge props to The Night League & our Amsterdam team for pushing boundaries. 🏆 Winners revealed mid Nov - stay tuned! 🔗 See the nomination and stunt here ➡️ https://lnkd.in/eCNtP7NC
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M+C Saatchi Group

44,459 followers
1w
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🎬 We’re proud to see our Global CEO, Zaid Al-Qassab, recognised as an industry voice by Itvmedia in their #LivingRoomLegends series. Zaid reflects on British Airways’ iconic “Face”, a landmark ad that didn’t just sell flights, but reshaped how we think about travel, connection, and storytelling. It’s a powerful example of advertising as cultural force: uniting people, sparking emotion, and leaving a legacy that transcends the brand. From witnessing the ad as a young graduate at P&G to Global CEO, Zaid’s perspective bridges decades of cultural impact, reminding us that great advertising doesn’t just reflect culture - it helps define it. 📖 Read the full #LivingRoomLegends report here the link ➡️ https://lnkd.in/e66Wp5rn #CulturalPower #Leadership #Creativity
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M+C Saatchi Group

Advertising Services

London, England 44,459 followers

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Employees at M+C Saatchi Group

Bill Derrenger

Zaid Al-Qassab

Global CEO M+C Saatchi Group, Chair Marketing Group Great Britain

Omer Azeem

Ima Peter

Strategic Communication and Marketing Professional | Multi-Award Winning PR Professional | Corporate Reputation & Stakeholder Engagement

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